Informativ vs Enhanced FOCUS
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Informativ
This app provides automotive dealerships with a comprehensive solution for sales compliance. It enables users to scan driver's licenses to prevent fraud and manage buyer information securely and compliantly.
- Proactive dealership sales compliance
- Scan driver's licenses for fraud detection
- Request, receive, and upload buyer information
- Compliant data handling
- Secure user account access
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Informativ offers the only complete and proactive dealership sales compliance technology in the automotive industry. The Informativ app allows users to scan Driver’s Licenses to detect and prevent fraud, and request, receive and upload information from Buyers/Co-Buyers in a compliant manner. To use this application, you must be a client of Informativ and have a valid user account.
Enhanced FOCUS
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Enhanced FOCUS is the mobile companion to a web solution, Reynolds and Reynolds' customer relationship management (CRM) platform built for automotive dealerships. Built for dealership salespeople and sales managers, Enhanced FOCUS mobile app brings your dealership's sales process out of the office and onto the showroom floor and lot — so your team can manage every step of the sale from wherever the customer is. With Enhanced FOCUS Mobile, sales teams can: - Manage follow-up activities on the go, optimized for mobile - Greet, qualify, and quote customers right on the lot - no need to run back to your desk - Track individual and team goals with home screen widgets - View and update customer profiles in real time - Get reminders for upcoming appointments and tasks
Screenshots
Verdict
The clearest difference is update cadence: Enhanced FOCUS at every 4 days against Informativ's fortnightly. Informativ's advantage is device support (3 vs 1) and iOS requirement (13.0 vs 16.4). On price, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Informativ ships an update fortnightly, Enhanced FOCUS every 4 days. The most recent releases landed on October 30, 2026 and November 1, 2026 respectively.
| Parameter | Informativ | Enhanced FOCUS |
|---|---|---|
| Price | Free | Free |
| Rating | 3.9 (54 ratings) — better | — |
| Positive reviews | 56.5% of reviews | — |
| Number of ratings | 54 — better | — |
| Update frequency | Fortnightly | Every 4 days — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | — |
| Devices | iPhone, iPad, iPod — better | iPhone |
| Requires iOS | 13.0 — better | 16.4 |
| Further details — not scored | ||
| Size | 53 MB | 66 MB |
| Age rating | 4+ | 4+ |
| Developer | Informativ LLC | The Reynolds and Reynolds Company and its affiliates |
In-app purchases
Informativ
No in-app purchases
Enhanced FOCUS
No in-app purchases
Questions
Is Informativ free?
Is Enhanced FOCUS free?
Do Informativ or Enhanced FOCUS have ads?
Which is updated more often, Informativ or Enhanced FOCUS?
Other comparisons
