Sugar vs Herd
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Sugar
Express yourself beyond standard chat bubbles with a unique canvas for text, images, GIFs, and drawings. Customize your message style for a more artistic and chaotic conversation experience.
- Unlimited conversation canvas
- Text, image, GIF, and video sharing
- Drawing tools
- Customizable text styles
- Unique chat experience
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Why are our messages with friends constrained to generic green and blue chat bubbles? It’s time to add some color (and chaos) to your conversations with Sugar. On Sugar, chat outside the box by dropping text, images, GIFs, videos, and drawings anywhere on the unlimited canvas. Pick a text style as unique as your own voice (or keep it old school with a green or blue bubble). On Sugar, conversation is art.
Herd
This app simplifies event planning by allowing hosts to set minimum attendance requirements and guests to respond privately. It ensures honest feedback and reveals the final guest list only when the event is confirmed.
- Create and edit private events
- Invite guests via text
- Private replies via app, App Clip, or web
- Set minimum turnout and required attendee rules
- Track response progress privately
- Reveal final guest list upon confirmation
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Planning gets easier when people can answer honestly. Herd lets hosts create an event, invite the group, and set the minimum turnout needed for the plan to happen. Guests reply privately and can add attendance conditions without putting anyone on the spot. Individual choices stay private until the event is confirmed; the group gets one clear result. With Herd you can: • Create and edit private events • Invite guests by text • Reply privately from the app, an App Clip, or the web • Set minimum turnout and required-attendee rules • See response progress without exposing private choices • Reveal the final guest list only when the event is confirmed Reply privately. Plan honestly.
Screenshots
Verdict
The clearest difference is rating: Herd at 5.0 against Sugar's 2.4. Sugar's advantage is update cadence (every 2 days vs every 2 weeks) and ratings volume (10 vs 1). On price, ads, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Herd holds the better App Store score, 5.0 against 2.4. That said, the two scores are not equally well evidenced: Sugar has 10 ratings behind it against 1, so its average is the more settled of the two.
Sugar ships an update every 2 days, Herd every 2 weeks. The most recent releases landed on November 8, 2026 and October 31, 2026 respectively.
| Parameter | Sugar | Herd |
|---|---|---|
| Price | Free | Free |
| Rating | 2.4 (10 ratings) | 5.0 (1 ratings) — better |
| Positive reviews | 31.6% of reviews | — |
| Number of ratings | 10 — better | 1 |
| Update frequency | Every 2 days — better | Every 2 weeks |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone | iPhone |
| Requires iOS | 16.0 — better | 18.0 |
| Further details — not scored | ||
| Size | 285 MB | 36 MB |
| Age rating | 12+ | 4+ |
| Developer | amo | James Woodbury |
Customer experience
Sugar
Herd
Bugs and requests
Sugar
Reported bugs
4 issues- Login issues
- Crashes and freezes
- Disappearing content
- Unresponsive controls
Requested features
4 requests- Add ability to delete content
- Improve navigation and UI
- Expand customization options
- Allow sign-up without inviting friends
Herd
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Sugar
No in-app purchases
Herd
No in-app purchases
