Comparison

Excelerator CRM vs FirstDirect360

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Excelerator CRM

This all-in-one platform helps financial services professionals manage leads, engage clients, and grow their business. It offers tools for lead capture, website creation, automated follow-ups, and pipeline management, all within a supportive community.

Highlights
  • Lead capture tools (landing pages, forms)
  • Website and landing page builder
  • Multi-channel follow-up campaigns
  • Automated booking system
  • Workflow and pipeline management
  • Analytics and reporting
  • Professional networking community
Features
Read full description

Excelerator CRM is a versatile, all-in-one platform designed specifically for financial services professionals. It simplifies your business management by consolidating various tools into a single, efficient system. Excelerator CRM enables you to effortlessly capture leads with tools like landing pages, surveys, forms, and an integrated calendar. Create full websites and engaging landing pages easily with its user-friendly design. After capturing leads, Excelerator CRM's robust multi-channel follow-up campaigns help convert these leads into clients. It supports varied communication channels, including phone, email, and SMS, ensuring effective client engagement. The platform's automated booking system streamlines appointment scheduling. Its AI capabilities allow for tailored messaging and campaign strategies. For deal closure and client management, Excelerator CRM provides workflow and pipeline management and delivers comprehensive analytics and reports. Joining Excel Empire with Excelerator CRM connects you to a network of finance professionals, sharing insights and strategies for growth. The platform is tailored to the unique challenges faced by financial service professionals, fostering a community-driven approach for continuous development and networking. Excelerator CRM is the ideal tool for financial services professionals looking to enhance lead management, client engagement, and business growth in a supportive, integrated environment.

About

FirstDirect360

This AI-enhanced platform streamlines business growth by optimizing customer acquisition and retention. It offers tools for lead capture, nurturing, membership areas, and sales closure, consolidating essential business functions into one system.

Highlights
  • AI-enhanced business growth platform
  • Lead capture via websites and landing pages
  • Customizable lead nurturing campaigns
  • Membership areas with course management
  • Integrated sales closure and payment tools
  • Multi-channel marketing analytics dashboard
  • All-in-one CRM, marketing, and sales solution
Features
Read full description

FirstDirect360 stands as a comprehensive, AI-enhanced platform designed to support and amplify business growth. This all-encompassing tool provides an extensive array of features aimed at optimizing the customer acquisition and retention process, ensuring businesses can thrive in today's competitive landscape. Key Features of FirstDirect360: Lead Capture: Offering a versatile suite of tools, FirstDirect360 enables the creation of websites, sales funnels, and landing pages, facilitating the capture and analysis of potential customer data. This feature is essential for businesses looking to expand their reach and understand their market better. Lead Nurturing: With its customizable follow-up campaigns and multi-channel messaging capabilities, including two-way communication across devices, FirstDirect360 ensures that businesses can maintain engagement with their leads, guiding them through the journey from initial interest to loyal customer. Membership Areas: The platform allows businesses to foster a sense of community through the development of membership areas. This feature supports easy course management and the offering of both free and paid courses, catering to a variety of educational and community-building needs. Sales Closure and Analytics: By integrating with major advertising platforms like Facebook and Google Ads, and providing comprehensive workflow, pipeline management, and payment collection tools, FirstDirect360 ensures that businesses can effectively close deals. Additionally, it compiles multi-channel marketing analytics into a single dashboard, offering invaluable insights into marketing performance. Streamlined Business Processes: As an all-in-one CRM, marketing, and sales platform, FirstDirect360 centralizes essential business tools, significantly reducing the need for multiple software solutions and thereby saving costs. This consolidation allows businesses to focus more on customer satisfaction and less on managing disparate systems. FirstDirect360 presents a powerful solution for businesses aiming to streamline their operational processes, enhance customer engagement, and boost sales. Its AI-driven approach not only simplifies complex tasks but also provides deep insights that can drive strategic decisions, making it an indispensable tool for businesses seeking to excel in the digital age.

Screenshots

Excelerator CRM4 screens
FirstDirect3604 screens

Verdict

The call

The clearest difference is update cadence: FirstDirect360 at fortnightly against Excelerator CRM's every 2 months. On price, rating, ratings volume and ads there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 5.0 for Excelerator CRM against 5.0 for FirstDirect360. Both are backed by a comparable volume of ratings — 1 and 2 respectively.

UpkeepUpdate frequency

Excelerator CRM ships an update every 2 months, FirstDirect360 fortnightly. The most recent releases landed on June 9, 2026 and September 21, 2026 respectively.

Scorecard1 real difference · 8 level
Excelerator CRM versus FirstDirect360: the parameters behind the verdict, then further details
ParameterExcelerator CRMFirstDirect360
PriceFreeFree
Rating5.0 (1 ratings)5.0 (2 ratings)
Number of ratings12 — better
Update frequencyEvery 2 monthsFortnightly — better
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhone, iPadiPhone, iPad
Requires iOS16.616.6
Further details — not scored
Size341 MB340 MB
Age rating17+4+
DeveloperExcelerator CRMFirst Direct, Inc.

Customer experience

Excelerator CRM

All ratings1 ratings
Positive100.0%
Neutral0.0%
Negative0.0%

FirstDirect360

All ratings2 ratings
Positive100.0%
Neutral0.0%
Negative0.0%

In-app purchases

None

Excelerator CRM

No in-app purchases

None

FirstDirect360

No in-app purchases

Questions

Is Excelerator CRM free?
Excelerator CRM is free to download, with no in-app purchases.
Is FirstDirect360 free?
FirstDirect360 is free to download, with no in-app purchases.
Which has better reviews, Excelerator CRM or FirstDirect360?
Excelerator CRM and FirstDirect360 are both rated 5.0 out of 5 on the App Store, from 1 and 2 ratings respectively.
Do Excelerator CRM or FirstDirect360 have ads?
Neither Excelerator CRM nor FirstDirect360 shows ads.
Which is updated more often, Excelerator CRM or FirstDirect360?
Excelerator CRM ships an update every 2 months, and FirstDirect360 fortnightly. Most recently, Excelerator CRM was updated on June 9, 2026 and FirstDirect360 on September 21, 2026.

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