MAKEUP vs Euromercato
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
MAKEUP
Explore a vast beauty marketplace featuring over 186,000 products. This platform aims to bring a world of beauty directly to your fingertips. Discover and shop an extensive range of beauty items.
- Vast beauty product selection
- Over 186,000 products
- Direct delivery of beauty items
- Boundless beauty exploration
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Truly the largest beauty retailer with over 186 thousand products. We deliver beauty into your hands. Install and join the world of boundless beauty.
Euromercato
Discover authentic Italian food, home, and body care products. This app offers a modern, sustainable shopping experience focused on quality and tradition, making Italian living accessible and memorable.
- Authentic Italian products
- Home and body care items
- Sustainable sourcing
- High-quality natural and organic food
- Modern shopping experience
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Euromercato, the most Authentic Italian Food Store in the UAE, is a modern, sustainably managed company that strives for the greatest level of excellence in order to fulfill the highest standards and quality of Italian food, home and body care products to our consumers while promoting a tradition of simplicity and authenticity, making home, cooking, and eating an accessible and memorable experience. At the core of the company’s success is our relentless commitment of ensuring responsibly source products by leveraging Euromercato’s sustainable procurement mandates and impeccable supply-chain responsibilities assurances. We continuously guarantee our customers the finest quality of natural, organic and healthy food for a holistic lifestyle.
Screenshots
Verdict
The clearest difference is ads: MAKEUP at none against Euromercato's shown. MAKEUP also leads on ratings volume (177 vs 1) and monetization model (free vs ad-supported). Euromercato's advantage is rating (5.0 vs 4.7). On price, update cadence, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Euromercato holds the better App Store score, 5.0 against 4.7. That said, the two scores are not equally well evidenced: MAKEUP has 177 ratings behind it against 1, so its average is the more settled of the two.
MAKEUP ships an update monthly, Euromercato every 2 months. The most recent releases landed on November 4, 2026 and October 30, 2026 respectively.
| Parameter | MAKEUP | Euromercato |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (177 ratings) | 5.0 (1 ratings) — better |
| Positive reviews | 37.5% of reviews | — |
| Number of ratings | 177 — better | 1 |
| Update frequency | Monthly — better | Every 2 months |
| Ads | No — better | Yes |
| In-app purchases | No | No |
| Monetization | Free — better | Ad-supported |
| Devices | iPhone, iPod | iPhone, iPod |
| Requires iOS | 15.1 | 15.0 — better |
| Further details — not scored | ||
| Size | 41 MB | 82 MB |
| Age rating | 4+ | 4+ |
| Developer | MAKEUP | Euromercato General Trading LLC |
Customer experience
MAKEUP
Euromercato
In-app purchases
MAKEUP
No in-app purchases
Euromercato
No in-app purchases
