Simple vs phtgrph
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Simple
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The camera only allows user to set the flash on and off when taking pictures. When shooting, the original photo and the sepia-toned photo are saved at the same time. ~Simple operation like old disposable cameras~
phtgrph
Capture everyday moments with authentic film-like tones and textures. Apply vintage filters in real-time as you shoot or enhance existing photos from your album. Customize light, grain, and blur to create your unique photographic style.
- 25 film tones, updated weekly
- Real-time filter application
- Adjustable light leak, grain, and blur
- Save custom presets
- Apply film tones to existing photos
- Timer and selfie modes
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phtgrph — a camera that keeps everyday life on film I studied photography, and I love the little things — sunlight, the feel of the air. Even on the most ordinary days, there's always a scene I want to hold onto. I wanted to capture that moment with its true color and warmth, so I built it into phtgrph. Not the colors that catch your eye, but the ones that stay with you — edited in real time, right as you shoot. ■ 25 film tones, updated weekly Film · Old Phone · CCD · Vintage From warm film hues to old-phone moods, the grainy texture of CCD, and vintage light leaks. Pick the one shot that matches today's mood. ■ Already film, from the moment you shoot No editing needed — one tap of the shutter and you're done. Swipe sideways to choose a filter in seconds, and fine-tune any tone you love. ■ Light and color, your way Light leak · Grain · Blur · Bloom · Softness · Fisheye Adjust each element that shapes the mood of a photo, and save them as your own presets. ■ Bring back moments that have already passed Pull a photo from your album and give it the same film tone, just like that. Even shots from your default camera get the same feeling. ■ Made for you if you… · Find editing hard but still want beautiful photos · Want to capture the air of a café, a trip, or a walk · Love the film look but find developing a hassle · Want to add one more layer of your own taste to a filter ■ Perfect for moments like… A walk on a sunny afternoon A single frame by the café window The natural light of spring and fall The air and warmth of somewhere you're traveling A date with a friend, a day with someone you love The lovely little moments with your dog or cat at home ■ The small details of phtgrph · Mood-filled photos in a single shutter tap · Quick filter selection with a horizontal swipe · Adjust light leak, grain, and blur for each filter · Save your settings to your device — and reset them all at once · Timer shots for selfies and group photos · The same look applied to your default-camera photos too · Smooth previews and a light, easy feel
Screenshots
Verdict
The clearest difference is price: Simple at Free against phtgrph's $2.99. Simple also leads on iOS requirement (15.8.3 vs 18.0). phtgrph's advantage is update cadence (every 3 days vs every 2 weeks). On ads, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Simple is free to download; phtgrph costs $2.99 up front. Neither carries in-app purchases, so what you see is what you pay.
Simple ships an update every 2 weeks, phtgrph every 3 days. The most recent releases landed on October 27, 2026 and November 5, 2026 respectively.
| Parameter | Simple | phtgrph |
|---|---|---|
| Price | Free — better | $2.99 |
| Positive reviews | — | 85.7% of reviews |
| Update frequency | Every 2 weeks | Every 3 days — better |
| Ads | Yes | Yes |
| In-app purchases | No | No |
| Monetization | — | Paid |
| Devices | iPhone, iPad, iPod — better | iPhone, iPad |
| Requires iOS | 15.8.3 — better | 18.0 |
| Further details — not scored | ||
| Size | 36 MB | 76 MB |
| Age rating | 4+ | 4+ |
| Developer | Hideaki Uchikoshi | minsik kim |
In-app purchases
Simple
No in-app purchases
phtgrph
No in-app purchases









