Comparison

Primally Pure vs VICI

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Primally Pure

Discover natural and organic skincare products in a convenient app. Shop easily, earn rewards through a loyalty program, and get exclusive access to new launches and offers. Enjoy automatic deliveries with subscriptions and access a hub of expert content.

Highlights
  • Shop natural and organic skincare
  • Loyalty program with points
  • Product subscription service
  • Exclusive access to launches and offers
  • Personalized product recommendations
  • Content hub with blog and podcast
Features
Read full description

Download the Primally Pure app and experience a one-stop shop for all your skincare needs. Discover our curated collection of natural and organic products, unlock app exclusive content and get early access to product launches and special offers, all at your fingertips. Get ready to experience Primally Pure in a whole new way: Shop with Ease: Browse seamlessly, add items to your cart, and enjoy a smooth checkout experience. Loyalty Program Perks: Join our rewarding loyalty program and earn Pure Points for every purchase made! Subscription Savvy: Subscribe to your favorite products and enjoy convenient automatic deliveries, ensuring you never run out of your skincare essentials. Exclusive Access: Be the first to know about product launches and special offers + get personalized product recommendations. Content Hub: Dive into a wealth of educational and entertaining content from our blog, podcast and professional advice from our expert panel.

About

VICI

Discover on-trend women's clothing with daily new arrivals. Browse curated collections, save favorites to a wishlist, and receive personalized recommendations. Enjoy exclusive in-app deals and a streamlined checkout process.

Highlights
  • Daily new arrivals
  • Curated collections
  • Personalized recommendations
  • Wishlist functionality
  • Exclusive in-app deals
  • Fast checkout
Features
Read full description

VICI: Your Daily Dose of On-Trend Style! Discover the official VICI app and access your ultimate fashion destination, right from your iPhone or iPad! At VICI, we believe style should be inspiring, accessible, and constantly refreshed. That's why we bring you new arrivals every single day – unique and trendy pieces to update your wardrobe with unmatched consistency. Whether you're searching for that perfect dress – be it a sleek, modern silhouette, a flowing, romantic design, a free-spirited bohemian style, or a bold, edgy statement piece – or a cozy sweater for everyday wear, stylish denim, essential jackets, swimwear for your getaways, or the latest shoes and accessories & chic bags to complete your look, the VICI app has everything you need. We offer a curated selection of women's apparel, activewear, and more, with a keen eye on current trends. Find your perfect look, every single day. No matter your signature style, VICI celebrates you: • Discover sophisticated staples and polished silhouettes for your clothing needs. • Embrace delicate fabrics, flattering cuts, and romantic details. • Unleash your free spirit with eclectic prints and relaxed fits. • Dare to be bold with sharp lines and statement pieces for your everyday wardrobe. Enable exclusive in-app notifications and never miss a new item – our Daily Drop means fresh styles added every 24 hours, and popular pieces sell out fast! An Intuitive & Personalized Shopping Experience The VICI app is designed to make your shopping experience seamless and enjoyable: • Easy Navigation: Browse our curated collections by category (dresses, tops, bottoms, denim, shoes, bags, and more) with a clean, intuitive interface. • Your Personal Wishlist: Save favorite items to build your dream wardrobe and easily revisit them later. • Smart Recommendations: Discover new styles with personalized product suggestions tailored to your unique preferences. • Early Access to Daily Drops: Be first in line to shop our freshest daily collections and new arrivals, before they're gone! • Exclusive In-App Deals: Unlock special promotions and access items available only to VICI app users. Streamlined Shopping & Order Management Experience a faster, more efficient shopping journey: • Seamless Design & Flow: Navigate with ease through our sleek, user-friendly interface for an intuitive shopping experience from start to finish. • Lightning-Fast Checkout: Securely complete your purchase in just a few quick taps. • Effortless Order & Rewards Management: Easily track your past purchases and manage your loyalty points or rewards, all within the app. Enhanced Product Discovery & Presentation We've optimized the app for effortless product discovery and stunning visuals: • Stunning Product Galleries: Zoom in on every detail with multiple high-resolution photos (up to 10 featured per item!). • Detailed Product Descriptions: Each item features an engaging, concise, and informative description, highlighting its unique features and value. • Fresh Updates & Promos: Stay in the loop with real-time updates on new collections, sales events, and exclusive offers. • Instant Notifications: Never miss a new drop, a flash sale, or an important update with personalized alerts delivered straight to your phone. Engaged Community & Responsive Support Your feedback helps us grow! • Authentic Ratings & Reviews: Make confident choices by browsing honest feedback from fellow shoppers. We encourage you to share your experience and leave a positive review! • Dedicated Support: Our team is here to help! Get prompt, personalized assistance directly through the app's review section for any questions or concerns. Download the VICI app now and redefine your style with our exclusive collections, featuring new arrivals every single day!

Screenshots

Primally Pure4 screens
VICI4 screens

Verdict

The call

The clearest difference is update cadence: VICI at every 6 days against Primally Pure's fortnightly. VICI also leads on ratings volume (9.6K vs 1.6K). Primally Pure's advantage is iOS requirement (16.4 vs 18.0). On price, rating, review sentiment and ads there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 4.9 for Primally Pure against 5.0 for VICI. That said, the two scores are not equally well evidenced: VICI has 9.6K ratings behind it against 1.6K, so its average is the more settled of the two. Written reviews split almost evenly too, at 95% and 96% positive.

UpkeepUpdate frequency

Primally Pure ships an update fortnightly, VICI every 6 days. The most recent releases landed on September 15, 2026 and September 24, 2026 respectively.

Scorecard3 real differences · 7 level
Primally Pure versus VICI: the parameters behind the verdict, then further details
ParameterPrimally PureVICI
PriceFreeFree
Rating4.9 (1.6K ratings)5.0 (9.6K ratings) — better
Positive reviews95.5% of reviews96.0% of reviews — better
Number of ratings1.6K9.6K — better
Update frequencyFortnightlyEvery 6 days — better
AdsNoNo
In-app purchasesNoNo
MonetizationFree with in-app purchasesFree with in-app purchases
DevicesiPhoneiPhone
Requires iOS16.4 — better18.0
Further details — not scored
Size87 MB63 MB
Age rating4+4+
DeveloperPrimally PureVici Collection

Customer experience

Primally Pure

All ratings1,618 ratings
Positive99.2%
Neutral0.3%
Negative0.5%
Written reviews44 reviews
Positive95.5%
Neutral0.0%
Negative4.5%

VICI

All ratings9,608 ratings
Positive99.8%
Neutral0.1%
Negative0.1%
Written reviews50 reviews
Positive96.0%
Neutral2.0%
Negative2.0%

User reviews

Primally Pure

From 1.6K App Store ratings

What we love

  • 💖 Love the products
  • 👍 Easy to use app
  • 🌱 Non-toxic and natural ingredients
  • 🤩 Obsessed with the brand
  • 🙌 Effective for skin issues

Room to improve

  • 🤯 Difficult to navigate website
  • 🙄 Poor customer support

VICI

From 9.6K App Store ratings

What we love

  • 👍 Great service and returns
  • 👍 Clothes always fit true to size
  • 👍 Stylish and fun clothes
  • 👍 Convenient app with great features

Bugs and requests

Primally Pure

Reported bugs

2 issues
  • Subscription issues
  • Lack of response from customer support

Requested features

2 requests
  • Improve subscription management
  • Allow discount codes for subscriptions

VICI

No bugs or feature requests surfaced in reviews.

In-app purchases

None

Primally Pure

No in-app purchases

None

VICI

No in-app purchases

Questions

Is Primally Pure free?
Primally Pure is free to download, with no in-app purchases.
Is VICI free?
VICI is free to download, with no in-app purchases.
Which has better reviews, Primally Pure or VICI?
VICI is rated higher. Primally Pure averages 4.9 out of 5 from 1.6K ratings, while VICI averages 5.0 from 9.6K ratings.
Do Primally Pure or VICI have ads?
Neither Primally Pure nor VICI shows ads.
Which is updated more often, Primally Pure or VICI?
Primally Pure ships an update fortnightly, and VICI every 6 days. Most recently, Primally Pure was updated on September 15, 2026 and VICI on September 24, 2026.

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