Primally Pure vs VICI
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Primally Pure
Discover natural and organic skincare products in a convenient app. Shop easily, earn rewards through a loyalty program, and get exclusive access to new launches and offers. Enjoy automatic deliveries with subscriptions and access a hub of expert content.
- Shop natural and organic skincare
- Loyalty program with points
- Product subscription service
- Exclusive access to launches and offers
- Personalized product recommendations
- Content hub with blog and podcast
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Download the Primally Pure app and experience a one-stop shop for all your skincare needs. Discover our curated collection of natural and organic products, unlock app exclusive content and get early access to product launches and special offers, all at your fingertips. Get ready to experience Primally Pure in a whole new way: Shop with Ease: Browse seamlessly, add items to your cart, and enjoy a smooth checkout experience. Loyalty Program Perks: Join our rewarding loyalty program and earn Pure Points for every purchase made! Subscription Savvy: Subscribe to your favorite products and enjoy convenient automatic deliveries, ensuring you never run out of your skincare essentials. Exclusive Access: Be the first to know about product launches and special offers + get personalized product recommendations. Content Hub: Dive into a wealth of educational and entertaining content from our blog, podcast and professional advice from our expert panel.
VICI
Discover on-trend women's clothing with daily new arrivals. Browse curated collections, save favorites to a wishlist, and receive personalized recommendations. Enjoy exclusive in-app deals and a streamlined checkout process.
- Daily new arrivals
- Curated collections
- Personalized recommendations
- Wishlist functionality
- Exclusive in-app deals
- Fast checkout
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VICI: Your Daily Dose of On-Trend Style! Discover the official VICI app and access your ultimate fashion destination, right from your iPhone or iPad! At VICI, we believe style should be inspiring, accessible, and constantly refreshed. That's why we bring you new arrivals every single day – unique and trendy pieces to update your wardrobe with unmatched consistency. Whether you're searching for that perfect dress – be it a sleek, modern silhouette, a flowing, romantic design, a free-spirited bohemian style, or a bold, edgy statement piece – or a cozy sweater for everyday wear, stylish denim, essential jackets, swimwear for your getaways, or the latest shoes and accessories & chic bags to complete your look, the VICI app has everything you need. We offer a curated selection of women's apparel, activewear, and more, with a keen eye on current trends. Find your perfect look, every single day. No matter your signature style, VICI celebrates you: • Discover sophisticated staples and polished silhouettes for your clothing needs. • Embrace delicate fabrics, flattering cuts, and romantic details. • Unleash your free spirit with eclectic prints and relaxed fits. • Dare to be bold with sharp lines and statement pieces for your everyday wardrobe. Enable exclusive in-app notifications and never miss a new item – our Daily Drop means fresh styles added every 24 hours, and popular pieces sell out fast! An Intuitive & Personalized Shopping Experience The VICI app is designed to make your shopping experience seamless and enjoyable: • Easy Navigation: Browse our curated collections by category (dresses, tops, bottoms, denim, shoes, bags, and more) with a clean, intuitive interface. • Your Personal Wishlist: Save favorite items to build your dream wardrobe and easily revisit them later. • Smart Recommendations: Discover new styles with personalized product suggestions tailored to your unique preferences. • Early Access to Daily Drops: Be first in line to shop our freshest daily collections and new arrivals, before they're gone! • Exclusive In-App Deals: Unlock special promotions and access items available only to VICI app users. Streamlined Shopping & Order Management Experience a faster, more efficient shopping journey: • Seamless Design & Flow: Navigate with ease through our sleek, user-friendly interface for an intuitive shopping experience from start to finish. • Lightning-Fast Checkout: Securely complete your purchase in just a few quick taps. • Effortless Order & Rewards Management: Easily track your past purchases and manage your loyalty points or rewards, all within the app. Enhanced Product Discovery & Presentation We've optimized the app for effortless product discovery and stunning visuals: • Stunning Product Galleries: Zoom in on every detail with multiple high-resolution photos (up to 10 featured per item!). • Detailed Product Descriptions: Each item features an engaging, concise, and informative description, highlighting its unique features and value. • Fresh Updates & Promos: Stay in the loop with real-time updates on new collections, sales events, and exclusive offers. • Instant Notifications: Never miss a new drop, a flash sale, or an important update with personalized alerts delivered straight to your phone. Engaged Community & Responsive Support Your feedback helps us grow! • Authentic Ratings & Reviews: Make confident choices by browsing honest feedback from fellow shoppers. We encourage you to share your experience and leave a positive review! • Dedicated Support: Our team is here to help! Get prompt, personalized assistance directly through the app's review section for any questions or concerns. Download the VICI app now and redefine your style with our exclusive collections, featuring new arrivals every single day!
Screenshots
Verdict
The clearest difference is update cadence: VICI at every 6 days against Primally Pure's fortnightly. VICI also leads on ratings volume (9.6K vs 1.6K). Primally Pure's advantage is iOS requirement (16.4 vs 18.0). On price, rating, review sentiment and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.9 for Primally Pure against 5.0 for VICI. That said, the two scores are not equally well evidenced: VICI has 9.6K ratings behind it against 1.6K, so its average is the more settled of the two. Written reviews split almost evenly too, at 95% and 96% positive.
Primally Pure ships an update fortnightly, VICI every 6 days. The most recent releases landed on September 15, 2026 and September 24, 2026 respectively.
| Parameter | Primally Pure | VICI |
|---|---|---|
| Price | Free | Free |
| Rating | 4.9 (1.6K ratings) | 5.0 (9.6K ratings) — better |
| Positive reviews | 95.5% of reviews | 96.0% of reviews — better |
| Number of ratings | 1.6K | 9.6K — better |
| Update frequency | Fortnightly | Every 6 days — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Devices | iPhone | iPhone |
| Requires iOS | 16.4 — better | 18.0 |
| Further details — not scored | ||
| Size | 87 MB | 63 MB |
| Age rating | 4+ | 4+ |
| Developer | Primally Pure | Vici Collection |
Customer experience
Primally Pure
VICI
User reviews
Primally Pure
From 1.6K App Store ratingsWhat we love
- 💖 Love the products
- 👍 Easy to use app
- 🌱 Non-toxic and natural ingredients
- 🤩 Obsessed with the brand
- 🙌 Effective for skin issues
Room to improve
- 🤯 Difficult to navigate website
- 🙄 Poor customer support
VICI
From 9.6K App Store ratingsWhat we love
- 👍 Great service and returns
- 👍 Clothes always fit true to size
- 👍 Stylish and fun clothes
- 👍 Convenient app with great features
Bugs and requests
Primally Pure
Reported bugs
2 issues- Subscription issues
- Lack of response from customer support
Requested features
2 requests- Improve subscription management
- Allow discount codes for subscriptions
VICI
No bugs or feature requests surfaced in reviews.
In-app purchases
Primally Pure
No in-app purchases
VICI
No in-app purchases









