SELECT Card vs Life Select
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
SELECT Card
Access exclusive, unlimited benefits worldwide with a next-generation membership card. Enjoy discounts at restaurants, hotels, and retail, plus members-only events and a dedicated concierge service.
- Exclusive global benefits
- 15-30% off dining
- Up to 60% off hotel rates
- VIP resort status
- Members-only events
- 24/7 live chat concierge
Read full descriptionHide full description
Select is a next-generation membership card, concierge, and membership community offering exclusive and unlimited benefits with premier brands and venues at over 1.3 Million locations worldwide & online. Benefits Select partners with industry-leading brands and venues across categories to provide exclusive, ongoing benefits to our members. These include 15-30% off the bill or complimentary items (or both) at renowned restaurants, up to 60% off room rates at over a million hotels worldwide, VIP status and amenities with 5,000+ luxury resorts, and significant private discounts with leading travel, retail, lifestyle, entertainment, and business brands including Ferragamo, BMW, Mercedes, Tumi, Lazzoni, Herman Miller, Caraway, Google, Hubspot, UPS, and many more. Events Select hosts a variety of members-only events in major cities throughout the US and online. These range from complimentary cocktail hours and digital speaker series to major events during Art Week, Fashion Week, the Masters, award show pre-parties, and more. Concierge Members also gain access to the Select concierge team, who are available via live chat to assist with reservations and recommendations seven days per week. Select's in-house concierges are trained and knowledgeable about the various activities and experiences our members enjoy so that they can make informed recommendations and suggestions wherever they are.
Life Select
Access exclusive membership benefits, including local and national savings, discounts, and rebates on everyday products and services. Features a personal mobile concierge and an identity theft restoration program for added security.
- Exclusive membership benefits
- Local and national savings
- Personal mobile concierge
- Identity Theft Restoration Rescue
- GPS location search for deals
- eGift Cards for instant redemption
- Dining Dough program
Read full descriptionHide full description
Power up local savings and live Concierge service at your fingertips! Enrolled members can use this app to access their exclusive membership benefits quickly and conveniently. It’s like having a Personal Mobile Concierge® on your iPhone. Members will enjoy savings, discounts, and rebates on products and services they use every day along with the security of their exclusive Identity Theft Restoration Rescue® program. And with nearly 300,000 participants from coast to coast, you’ll save like never before. Membership benefits include substantial savings at local and national chain restaurants, local and national retail businesses, on gas and groceries, on movie tickets and entertainment, travel reservations services, health and beauty services, home and garden purchases, and so much more. And your personal live Concierge is just a tap away ready to provide the personal assistance you need and deserve! Just tap, show, and save all over town! Features: Nearly 300,000 discount participants Identity Theft Restoration Rescue® program GPS location search to navigate deals nearby or wherever you travel No coupons – just tap, show, and save eGift Cards are sent immediately to your iPhone for instant redemption Dining Dough program saves up to 87% on dining certificates accepted at face value My Savings tallies the amount you’ve saved Complete full service travel with discounts and rebates Concierge services provided by live representatives Questions, comments, and suggestions? Send us a message at info@GenGold.net or call us at 1.800.428.6686. Download the free app, enter your username and password which can be obtained from our full website, and save all over town, and all over the country! Special Note: This app is currently available only to registered members and not available to the general public. For information on how to join, please contact us.
Screenshots
Verdict
The clearest difference is ratings volume: SELECT Card at 1.1K against Life Select's 1. SELECT Card also leads on update cadence (fortnightly vs every 2 months). Life Select's advantage is device support (3 vs 1) and iOS requirement (12.0 vs 17.0). On price, rating, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.9 for SELECT Card against 5.0 for Life Select. That said, the two scores are not equally well evidenced: SELECT Card has 1.1K ratings behind it against 1, so its average is the more settled of the two.
SELECT Card ships an update fortnightly, Life Select every 2 months. The most recent releases landed on September 27, 2026 and September 20, 2026 respectively.
| Parameter | SELECT Card | Life Select |
|---|---|---|
| Price | Free | Free |
| Rating | 4.9 (1.1K ratings) | 5.0 (1 ratings) — better |
| Positive reviews | 75.0% of reviews | — |
| Number of ratings | 1.1K — better | 1 |
| Update frequency | Fortnightly — better | Every 2 months |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone | iPhone, iPad, iPod — better |
| Requires iOS | 17.0 | 12.0 — better |
| Further details — not scored | ||
| Size | 80 MB | 74 MB |
| Age rating | 4+ | 4+ |
| Developer | Select Innovations, Inc. | Generations Gold, Inc. |
Customer experience
SELECT Card
Life Select
Bugs and requests
SELECT Card
Reported bugs
2 issues- App crashing and logging users out frequently
- Reservation date changes without user consent
Requested features
3 requests- Improved app stability and compatibility
- Expansion of covered cities and benefits
- More transparent pricing and value proposition
Life Select
Not enough reviews yet to summarise bugs or requests.
In-app purchases
SELECT Card
No in-app purchases
Life Select
No in-app purchases
Questions
Is SELECT Card free?
Is Life Select free?
Which has better reviews, SELECT Card or Life Select?
Do SELECT Card or Life Select have ads?
Which is updated more often, SELECT Card or Life Select?
Other comparisons















