Free People vs Black Willow
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Free People
Shop the latest boho clothing trends and exclusive offers. Browse new arrivals, activewear, beauty, and more with convenient order status updates. Be the first to know about sales and new collections.
- Browse new arrivals and favorites
- Shop FP Movement activewear
- Discover beauty & wellness items
- Exclusive app-only offers
- Push notifications for order updates
- Stay informed on sales and collections
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Our better-than-ever app brings the best of Free People to your fingertips! Quickly and easily browse new arrivals, back-in-stock favorites, FP Movement activewear, beauty & wellness, intimates, denim, shoes and more. Don’t miss out on Free People promos, download the Free People app for the latest boho clothing trends and exclusive app-only offers. Be sure to enable Push Notifications for convenient order status updates. You will also be the first to know about sales, promotions and the latest Free People collections.
Black Willow
Discover feminine and trendy women's apparel, accessories, footwear, and gifts. This boutique offers exclusive app discounts and early access to new arrivals for fashion-forward individuals.
- Feminine and trendy styles
- Apparel, accessories, footwear, and gifts
- Exclusive app discounts
- Early access to new arrivals
- Shop for the active, fashionable woman
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Welcome to Black Willow! Join us as we go live, offer exclusive app discounts, and give our app downloaders a sneak peek into everything we've got going on Dedicated to providing feminine, trendy styles to the women of North Texas and beyond, we carry apparel, accessories, footwear, and gifts for the active, fashionable woman who wants to feel beautiful and empowered no matter what she’s wearing. Download the Black Willow app today!
Screenshots
Verdict
The clearest difference is ads: Black Willow at none against Free People's shown. Black Willow also leads on monetization model (free vs ad-supported) and iOS requirement (15.6 vs 18.0). Free People's advantage is ratings volume (307K vs 1) and chart position (#163 vs unranked). On price, rating, update cadence and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.9 for Free People against 5.0 for Black Willow. That said, the two scores are not equally well evidenced: Free People has 307K ratings behind it against 1, so its average is the more settled of the two.
Free People ships an update every 2 weeks, Black Willow every 9 days. The most recent releases landed on November 12, 2026 and November 4, 2026 respectively.
| Parameter | Free People | Black Willow |
|---|---|---|
| Price | Free | Free |
| Rating | 4.9 (307K ratings) | 5.0 (1 ratings) — better |
| Positive reviews | 67.2% of reviews | — |
| Number of ratings | 307K — better | 1 |
| Update frequency | Every 2 weeks | Every 9 days — better |
| Ads | Yes | No — better |
| In-app purchases | No | No |
| Monetization | Ad-supported | Free — better |
| Best chart rank | #163 — better | — |
| Devices | iPhone, iPad | iPhone, iPod |
| Requires iOS | 18.0 | 15.6 — better |
| Further details — not scored | ||
| Size | 104 MB | 112 MB |
| Age rating | 4+ | 4+ |
| Developer | Free People | Black Willow Boutique |
Customer experience
Free People
Black Willow
Bugs and requests
Free People
Reported bugs
4 issues- App randomly logging users out
- Issues with loading images and product pages
- Problems with completing orders and processing payments
- Inconsistent behavior when navigating between sections
Requested features
5 requests- Improved search and filtering options
- More sizing and fit information
- Ability to save and manage wishlist
- Better integration with social media
- Expanded international shipping and support
Black Willow
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Free People
No in-app purchases
Black Willow
No in-app purchases
Questions
Is Free People free?
Is Black Willow free?
Which has better reviews, Free People or Black Willow?
Do Free People or Black Willow have ads?
Which is updated more often, Free People or Black Willow?
Other comparisons
