When We First vs Secure
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
When We First
This dating app offers a human-centered approach to finding meaningful connections. It combines expert matchmakers and dating coaches with advanced algorithms to help users create standout profiles, receive personalized advice, and secure guaranteed dates. Access a partner marketplace for additional dating support services.
- Human Button for matchmaker access
- Personalized profile help and setup
- Dating coaching and advice
- Guaranteed dates
- Expert algorithms
- Partner marketplace access
- VIP membership options
Read full descriptionHide full description
When We First: Look Beyond the Likes! Tired of swiping endlessly with no real connection? Welcome to When We First, the dating app that brings a real human touch back into the world of online dating. Whether you're busy with work or ready to find something meaningful, we've created a revolutionary experience to help you meet genuine people—with the help of real matchmakers. What Makes Us Different? At When We First, we believe finding love is personal. That's why we built an app with real people in mind. With our exclusive Human Button, you can connect with real matchmakers and dating experts for: • Personalized Profile Help & Setup: Struggling to make your profile stand out? We don't just review profiles—we can set them up for you! Get help from experts who know how to highlight your best traits and make you shine. • Dating Coaching: Receive real-time dating advice from professionals who guide you through everything from your first message to your first date. • Guaranteed Dates: Looking for something real? With matchmaking services, we guarantee dates based on your preferences and personality. How It Works 1. Create Your Profile: Share your interests, what you're looking for, and let us know a little about you. 2. Click the Human Button: Need help? Our matchmakers are standing by to review or set up your profile, offer guidance, or work with you one-on-one to ensure you're ready for meaningful connections. 3. Start Dating: See quality profiles prioritized by your relationship goals, and connect with real people who align with what you're looking for. 4. Upgrade for VIP Access: Unlock premium services for deeper matchmaking, dating insights, and exclusive date opportunities. Why When We First? • Real Matchmakers and Expert Algorithms: Our algorithm isn't just based on random swipes; it's designed by experienced dating experts to help you find genuine connections. • More Insights, More Connections: Unsure how you're doing online? We provide real-time dating insights, help you select your best photos, and guide you toward making stronger connections. • A Personal Touch: Whether you need help crafting that perfect first message or preparing for a big date, our team is here to guide you every step of the way. Marketplace Access Our customers gain access to an exclusive partner marketplace, where you can connect with professionals such as photographers, image consultants, wellness gurus, astrologers, and restaurant partners. These experts help you look and feel your best throughout your dating journey. From professional photos to curated date spots and tailored wellness advice, our marketplace ensures you're ready for every step. VIP Membership Ready to take things to the next level? Upgrade to our VIP membership and unlock premium features like: • Introductions to Real-Life Matches: Get introduced to matches who align with your relationship goals and meet in real life. • Exclusive Matchmaking Services: VIP members receive priority access to customized matchmaking services, including weekly coaching and guaranteed dates. Join the Movement! When We First is more than just a dating app—it's the first app built by a real matchmaking expert. By blending cutting-edge technology with personalized human insight, we create real connections. We're reintroducing what it means to find love in a digital world—with expertise and care. Download When We First today and experience the difference. Love starts here.
Secure
An exclusive dating app for New York City/State Employees, prioritizing safety and verified professionals. Features include advanced user verification, no screenshotting, and profile control by profession.
- Exclusive for NYC/State Employees
- Verified professional users
- Plaid-powered screening
- 3-step ID and work verification
- No screenshotting allowed
- Initial 2-message minimum
- Profile visibility control by profession
Read full descriptionHide full description
We present to you… Secure The exclusive dating app for New York City/State Employees! We proudly accept a wide range of occupations- law enforcement, firefighters, 911 dispatchers, transportation workers, healthcare professionals, educators, social workers, and so many more! Our selective approach ensures that you're connecting with verified professionals who share your commitment to serving the community. At Secure, safety and accuracy are our top priorities. We've partnered with Plaid to provide a foolproof screening system, leveraging their renowned, multi-layered service to vet every user. With over 16,000 accepted forms of ID from all states and countries, Plaid's technology ensures that each user is thoroughly verified through synthetic checks, stolen identity detection, and phone/email risk assessment. Our 3-step verification process is designed to guarantee that each user is exactly who they claim to be. New users are required to upload a state-issued ID or passport, a work ID, and a live photo. This rigorous process ensures that our platform remains a safe and trustworthy space for meaningful connections. So, what sets us apart? We've got features that are tailored to your unique needs! No screenshotting allowed (your convos & pics are safe), initial 2-message minimum (no creeps), and you get to control who sees your profile by profession! If you have a thing for a specific profession, you can also control that as well ;) Ready to connect? Download Secure now and Meet the City that serves you!
Screenshots
Verdict
The clearest difference is in-app purchases: Secure at none against When We First's 10. Secure also leads on rating (4.0 vs 3.6) and review sentiment (78% vs 57%). On price, ratings volume, update cadence and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. When We First sells 10 in-app purchases, starting at $50.00 per 7 days. Secure asks for nothing beyond the download.
Secure holds the better App Store score, 4.0 against 3.6. Both are backed by a comparable volume of ratings — 19 and 25 respectively. Written reviews point the same way: 57% of When We First's written reviews are positive against 78% of Secure's.
When We First ships an update fortnightly, Secure every 3 weeks. Both last shipped on October 23, 2026.
| Parameter | When We First | Secure |
|---|---|---|
| Price | Free | Free |
| Rating | 3.6 (19 ratings) | 4.0 (25 ratings) — better |
| Positive reviews | 57.1% of reviews | 77.8% of reviews — better |
| Number of ratings | 19 | 25 — better |
| Update frequency | Fortnightly — better | Every 3 weeks |
| Ads | No | No |
| In-app purchases | Yes | No — better |
| Monetization | Free with in-app purchases | Free — better |
| Devices | iPhone, iPod | iPhone, iPod |
| Requires iOS | 14.0.0 — better | 15.1 |
| Further details — not scored | ||
| Size | 128 MB | 94 MB |
| Age rating | 17+ | 17+ |
| Developer | WhenWeFirst Inc. | MCMOY LLC |
Customer experience
When We First
Secure
In-app purchases
When We First
- Premium Membership$50.007 Days
- Advantage Membership$59.001 Month
- Elite Membership$100.007 Days
Show 2 moreShow fewer
- Premium Membership$174.991 Month
- Elite Membership$350.001 Month
- 3 Green Flags$8.00
- Trusted Badge$10.00
- Get Endorsed$10.00
Show 2 moreShow fewer
- 10 Green Flags$22.00
- 20 Green Flags$30.00
Secure
No in-app purchases









