Mindless Labs vs (held)
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Mindless Labs
This mental health toolkit offers self-guided exercises, educational resources, and a private journaling space. It combines conventional and alternative approaches to holistic well-being, developed by professionals and individuals with lived experience.
- Self-guided wellness tools
- Meditation and breathwork exercises
- Therapy resources and glossary
- Curated blog with expert insights
- Private journaling with mood tracking
- Progress tracking and win celebration
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Anxiety is exhausting. Mindless Labs gives you daily tools to feel better. Built by licensed therapists and people who've lived through anxiety, panic, and burnout. We combine science-backed techniques with warm, human support. GUIDED EXERCISES THAT ACTUALLY HELP Therapist-designed exercises for anxiety, panic, and overwhelm. Use them in the moment or daily. BREATHWORK & CALMING TECHNIQUES Science-backed techniques to stop a panic spiral, reduce tension, or wind down before sleep. DAILY CHECK-IN & MOOD JOURNAL Check in daily, track your mood, spot triggers, and watch your progress build automatically. TRACK YOUR PROGRESS OVER TIME Clinically validated GAD-7, PHQ-9, and WHO-5 assessments with results tracked over time. CBT TOOLS & THERAPY RESOURCES CBT techniques, somatic exercises, and alternative modalities without clinical jargon. LEARN AT YOUR OWN PACE A glossary of mental health terms, honest articles from licensed therapists and people who've been through it, and real answers about what works for anxiety. MEET THE PEOPLE BEHIND THE APP Therapists, facilitators, life coaches, and advocates. All real, all reachable. Browse our wellness directory and connect with anyone directly. BUILT DIFFERENTLY 7 days free, then $65 a year. Scholarships available, so cost is never the barrier. Built by therapists, wellness professionals, and people with lived experience. Works offline. Conventional and alternative approaches. Whether you're in the middle of a panic attack, managing daily anxiety, or just starting to figure out what's going on, Mindless Labs meets you where you are. Love more. Mind less. DISCLAIMER The content, tools, and services provided through this app are for educational and general wellness purposes only. They do not constitute medical advice, diagnosis, or treatment. Always seek the advice of your physician, mental health professional, or other qualified healthcare provider regarding any medical or mental health condition. Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
(held)
This app offers a private, supportive space to help you feel calmer and more grounded using evidence-based practices like breathwork and guided reflection. It uses personalized AI to adapt to your emotional patterns, providing timely and relevant support for in-the-moment emotional regulation and self-reflection.
- In-the-moment emotional support
- Nervous system regulation
- Reflective exploration
- Personalized AI insights
- Guided breathwork and reflection
- Private and confidential space
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(held) — Intelligent Nervous System Support, When You Need It Most (held) is a private, supportive space designed to help you feel calmer, clearer, and more grounded - right when life feels overwhelming. Using evidence-based practices such as breath work, guided reflection, and somatic awareness, (held) helps you gently regulate your nervous system and shift your emotional state in minutes. Whether you're feeling anxious before a meeting, stuck in racing thoughts at night, or emotionally drained from a long day, (held) meets you where you are and guides you back toward balance. Powered by intelligent, personalized AI, (held) adapts to your emotional patterns over time - learning what works best for you and offering support that feels relevant, timely, and human. What (held) Helps With: NERVOUS SYSTEM REGULATION Approachable guided practices shaped around your goals that help you slow down, reset, and reconnect with your body. Choose the one that feels right, or explore practices on your own. IN-THE-MOMENT EMOTIONAL SUPPORT Grounding conversations designed to help you feel supported, understood, and less alone. REFLECTIVE EXPLORATION A safe space to process thoughts, emotions, and experiences without pressure or judgment. PERSONALIZED EMOTIONAL INSIGHTS Track your emotional patterns and discover what helps you feel more balanced over time. DAILY RITUALS Turn your intention into a regular practice. Set morning, afternoon, or evening sessions for times that work for you, and unlock change over time. HRV TRACKING Make heart rate variability (HRV) measurement part of your daily check-in and explore your readings over time to understand the health of your nervous system. CIRCLES Explore curated experiences around shared themes, specific needs, and expert guidance. Find a sense of community as you move through your own journey. PRIVATE & CONFIDENTIAL Your experience is designed to be secure, private, and respectful of your boundaries. Whether you’re seeking calm during a stressful day, support through a life transition, or a more consistent way to care for your emotional wellbeing, you can begin where you are. Start with how you feel. Find a practice that meets you there. You are held. Who (held) Is For • People feeling stressed, anxious, or emotionally overwhelmed • Anyone who wants immediate support in difficult moments • Those seeking a private space to reflect, regulate, and reset • Anyone looking to measure and improve their HRV (heart rate variability) over time • Individuals navigating life transitions, tough days, or emotional fatigue What (held) Is Not (held) is not a replacement for therapy, medical care, or crisis services. It is a supportive wellness tool designed for everyday emotional regulation and self-reflection. What's included with Subscription • Unlimited access to AI support and guided nervous system sessions • Unique breathwork, somatic and grounding practices • Personalized insights and pattern tracking Why (held)? Sometimes you don't need advice. You don't need fixing. You just need to feel safe, feel seen, and feel (held). Terms of Use: https://held.app/terms_of_use Privacy Policy: https://held.app/privacy-policy
Screenshots
Verdict
The clearest difference is monetization model: Mindless Labs at free against (held)'s freemium. Mindless Labs also leads on ratings volume (33 vs 8) and iOS requirement (15.1 vs 18.0). On price, rating, review sentiment and update cadence there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Mindless Labs sells 4 in-app purchases, starting at $65.00 per year and (held) sells 3 in-app purchases, starting at $22.00 per month. Whichever you choose, the download price is not the number that matters.
(held) holds the better App Store score, 5.0 against 4.8. Both are backed by a comparable volume of ratings — 33 and 8 respectively. Written reviews split almost evenly too, at 100% and 100% positive.
Both ship on a similar rhythm, roughly every 3 weeks. The most recent releases landed on October 30, 2026 and November 5, 2026 respectively.
| Parameter | Mindless Labs | (held) |
|---|---|---|
| Price | Free | Free |
| Rating | 4.8 (33 ratings) | 5.0 (8 ratings) — better |
| Positive reviews | 100.0% of reviews | 100.0% of reviews |
| Number of ratings | 33 — better | 8 |
| Update frequency | Every 3 weeks | Every 3 weeks |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Monetization | Free — better | Freemium |
| Devices | iPhone, iPod — better | iPhone |
| Requires iOS | 15.1 — better | 18.0 |
| Further details — not scored | ||
| Size | 88 MB | 95 MB |
| Age rating | 12+ | 12+ |
| Developer | Acom Wellness, LLC | WellSet, Inc |
Customer experience
Mindless Labs
(held)
In-app purchases
Mindless Labs
- Premium - $0 First Year1 Year trial$65.001 Year
- Premium - $10 First Year1 Year trial$65.001 Year
- Premium - $30 First Year1 Year trial$65.001 Year
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- Mindless Labs Premium7 Days trial$65.001 Year
(held)
- Monthly7 Days trial$22.001 Month
- Yearly7 Days trial$150.001 Year
- Yearly7 Days trial$200.001 Year









