JustFab vs Store251
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
JustFab
Shop a curated collection of fashion for women, men, and kids, including shoes, apparel, and accessories. Enjoy easy in-app browsing and purchasing of thousands of new styles. VIP members receive exclusive perks like discounts and early access to new arrivals.
- Curated fashion collection
- In-app shopping
- Thousands of new styles
- VIP member perks
- Shop by category and brand
- Early access to new arrivals
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JustFab – Elevated fashion without the premium price tag. The JustFab app is the easiest way to shop a curated collection of shoes, apparel and accessories for women, men and kids. Upgrade your wardrobe and your shopping experience with easy in-app shopping. Browse thousands of new styles – from ankle boots, knee-high boots and wide-calf boots to stilettos, block heels, platforms and everyday favourites like classic loafers and casual trainers. As a VIP member, you'll receive special perks! - Access to the mobile app. - Up to 30% off retail prices. - Discover thousands of styles from your favourite brands. - Unlock the best savings through VIP credits. - Earn points and redeem for rewards. - Shop by category, brand, trend and more to find exactly what you're looking for – from shoes to handbags, denim to dresses... JustFab VIP members receive first access to new drops – from shoes, apparel and accessories, to exclusive collections and more! Download the Free JustFab Fashion app to start shopping from anywhere. Style starts here.
Store251
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Since the STORE251 Marketplace platform launched in 2015 it’s supported many of Legendary as well as upcoming local brands, giving them physical and an online space to sell ethical independent fashion and access to STORE251’s extensive national and global customer base of sustainable product and fashion-loving family. Today, the STORE251 Marketplace platform is home to over 50+ brands from around the country which are a mix of pieces sourced by our local community of expert brands and unique pieces designed and created by the newest, and coolest, independent brands.
Screenshots
Verdict
The clearest difference is update cadence: Store251 at daily against JustFab's every 10 days. Store251 also leads on iOS requirement (12.0 vs 15.0). On price, ads, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
JustFab ships an update every 10 days, Store251 daily. The most recent releases landed on October 16, 2026 and October 6, 2026 respectively.
| Parameter | JustFab | Store251 |
|---|---|---|
| Price | Free | Free |
| Rating | 4.8 (14K ratings) — better | — |
| Positive reviews | 22.0% of reviews | — |
| Number of ratings | 14K — better | — |
| Update frequency | Every 10 days | Daily — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | — |
| Devices | iPhone, iPod | iPhone, iPad, iPod — better |
| Requires iOS | 15.0 | 12.0 — better |
| Further details — not scored | ||
| Size | 80 MB | 86 MB |
| Age rating | 4+ | 4+ |
| Developer | JustFab, LLC | Astera Tech Inc |
Bugs and requests
JustFab
Reported bugs
3 issues- App crashes and freezes
- Checkout issues and incorrect pricing
- Inability to apply credits or discounts
Requested features
3 requests- Easier subscription management
- Improved app stability and performance
- Better transparency around membership terms
Store251
Not enough reviews yet to summarise bugs or requests.
In-app purchases
JustFab
No in-app purchases
Store251
No in-app purchases
