WILLMA vs MADSET
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
WILLMA
Effortlessly track your nutrition with advanced meal scanning technology. Understand your food intake with detailed macro breakdowns and connect with a supportive community to achieve your health goals faster.
- Instant meal scanning via camera
- Detailed macro tracking (protein, carbs, fats)
- Vibrant health-focused community
- Nutrition logging
- Diet control
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Is tracking your food taking up too much time? Willma is here to change that. We’ve redesigned your health journey to focus on what matters most: your nutrition. With our advanced Meal Scanning feature, logging your food is as easy as taking a picture. No more typing, no more guessing. Willma helps you understand exactly what you’re eating so you can reach your fitness goals faster. Key Features: Instant Meal Scan: Turn your camera into a nutrition tracker. Detailed Macro Tracking: Monitor protein, carbs, and fats with precision. Vibrant Community: Join others on the same path to a healthier lifestyle. Take control of your diet the easy way. Download Willma and see the difference a scan makes! Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
MADSET
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MADSET is a serious training log for people who actually track their lifts — with a personal program builder that turns a short questionnaire into a plan. Answer a few questions — goal, training days, experience, session length, injuries to work around, muscles to focus — and MADSET builds ranked training plans with the reasoning written under every choice. Pick one, edit anything, and start. Or skip all of it and just track your own workouts: adding your own exercises takes seconds, and nothing is locked behind the plan. Log every set with weight and reps in seconds. Your last session's numbers are already filled in — beat them. A personal-record marker fires the moment a set beats your all-time best, computed as estimated one-rep max, not just raw weight. The rest timer lives on your Lock Screen and Dynamic Island: a countdown that keeps running with your phone locked, showing which set is next and what to load. When rest ends, it tells you to go. Your training week runs Saturday to Friday. Every past week stays open — review it, correct it, and see exactly what you lifted, when. Progress charts track each exercise's estimated one-rep max over time and list the dates your numbers actually moved. Body data stays yours. InBody results can be typed in or scanned with the camera — recognition happens on this device, and the photo never leaves it. Sleep, resting heart rate and weight can be read from Apple Health; MADSET never writes to Health. WHOOP is optional. If you have a WHOOP membership and band, you can connect it to bring recovery, sleep and strain into MADSET alongside your training. It requires a MADSET account because MADSET's server holds the WHOOP connection on your behalf, and it is not required to use anything else in the app. Sign in with Apple is optional too — MADSET works fully without an account, and your training stays on this iPhone. Signing in adds an encrypted backup you can restore on a new iPhone, and unlocks the WHOOP connection. MADSET encrypts eligible Health, InBody, recovery, cardio, workout-physiology and training history on the iPhone before Health Vault backup. The service can derive the account key, so this is not described as zero-knowledge or end-to-end encryption. No cross-app tracking or third-party ads. Fully bilingual: English and Arabic, with proper right-to-left layout. Your optional account profile can include a name, photo and birthday, saved with signed-in backup. MADSET update messages and news or offers are optional, with separate controls in Settings.
Screenshots
Verdict
The clearest difference is in-app purchases: MADSET at none against WILLMA's 2. MADSET also leads on update cadence (weekly vs every 5 weeks). WILLMA's advantage is device support (3 vs 1) and iOS requirement (15.1 vs 17.0). On price and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. WILLMA sells 2 in-app purchases, starting at $9.99 per month. MADSET asks for nothing beyond the download.
WILLMA ships an update every 5 weeks, MADSET weekly. The most recent releases landed on November 4, 2026 and October 31, 2026 respectively.
| Parameter | WILLMA | MADSET |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (80 ratings) — better | — |
| Positive reviews | 100.0% of reviews | — |
| Number of ratings | 80 — better | — |
| Update frequency | Every 5 weeks | Weekly — better |
| Ads | No | No |
| In-app purchases | Yes | No — better |
| Monetization | Free with in-app purchases | — |
| Devices | iPhone, iPad, iPod — better | iPhone |
| Requires iOS | 15.1 — better | 17.0 |
| Further details — not scored | ||
| Size | 116 MB | 7 MB |
| Age rating | 4+ | 4+ |
| Developer | Willma | Ali Shehata |
In-app purchases
WILLMA
- Willma Premium monthly$9.991 Month
- Willma Premium yearly$34.991 Year
MADSET
No in-app purchases









