Comparison

Easy Lens by Snap Inc. vs [*(=)] Snap [(=)*]

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Easy Lens by Snap Inc.

Create custom AR lenses and filters for Snapchat using AI. Design face filters, immersive worlds, and interactive games with intuitive tools. Share your creations instantly with a global community.

Highlights
  • AI-powered AR lens creation from text prompts
  • Remix and personalize existing lens templates
  • Generative AI tools for creating AR experiences
  • Real-time AR preview on your camera
  • Build interactive AR games and quizzes
  • Design pro-quality beauty and makeup filters
  • Instant social sharing to Snapchat
Features
Read full description

Unlock Your Creativity with the Ultimate AI AR Lens Creator Stop wondering how to create AR Lenses and start building them in seconds with Easy Lens, the most intuitive lens maker powered by Snap Inc. Whether you want to design viral face filters, immersive augmented reality worlds, or interactive AR games, our advanced AI effects engine turns your wildest ideas into reality. Transform your mobile camera into a professional-grade AR camera and join a global community of creators redefining digital self-expression on Snapchat. Powerful Features for Every Creator: • Create Custom AR Lenses with AI: Build sophisticated AR filters instantly using simple text prompts—no coding or technical design skills required. • Discover & Explore: Browse a massive library of thousands of Snapchat lenses, including trending beauty filters, funny effects, and immersive 3D environments. • Remix & Personalize: Take any existing template and remix it to fit your specific style, custom use case, or brand identity. • AI-Powered Generative Tools: Use The Muse to turn sketches and ideas into fully functional, interactive augmented reality experiences. • Real-Time AR Preview: Test your creations instantly on your own AR camera to see exactly how your photo effects look in the real world. • Interactive AR Games & Quizzes: Move beyond static images and build engaging AR games, personality quizzes, and touch-sensitive experiences. • Pro-Quality Beauty & Makeup: Design high-fidelity beauty filters with custom lash styles, lip colors, and skin-smoothing AI photo enhancements. • Instant Social Sharing: Export your masterpieces directly to the Snapchat community and watch your lens creator profile grow. Designed for Every Vision: Easy Lens is the go-to platform for content creators looking to build viral face filters, brands crafting unique AR filters for engagement, and casual users who want to add funny effects to their daily snaps. From educators building interactive AR quizzes to digital artists exploring the frontier of AI photo generation, our tools provide professional results with click-and-drag simplicity. The Power of Snap Inc. Built on the industry-leading technology of Lens Studio, Easy Lens gives you direct access to the world-class AR ecosystem of Snap Inc. We bring professional-grade augmented reality tools to your fingertips, ensuring your creations are optimized for the millions of users within the Snapchat universe. Download Easy Lens today and start building the future of AR! Terms of Use of Paid Features: https://www.snap.com/terms/paid-features

About

[*(=)] Snap [(=)*]

Features
Read full description

I like to save cool things that I see to an inspo folder on my desktop. This lets you save photos there automatically from your lock screen. It's pretty useless if you don't add the widget so I'd recommend you do that.

Screenshots

Easy Lens by Snap Inc.4 screens
[*(=)] Snap [(=)*]4 screens

Verdict

The call

The clearest difference is in-app purchases: [*(=)] Snap [(=)*] at none against Easy Lens by Snap Inc.'s 1. Easy Lens by Snap Inc.'s advantage is iOS requirement (16.0 vs 18.0). On price, ads and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Easy Lens by Snap Inc. sells 1 in-app purchase, starting at $8.99 per month. [*(=)] Snap [(=)*] asks for nothing beyond the download.

Scorecard2 real differences · 8 level
Easy Lens by Snap Inc. versus [*(=)] Snap [(=)*]: the parameters behind the verdict, then further details
ParameterEasy Lens by Snap Inc.[*(=)] Snap [(=)*]
PriceFreeFree
Rating4.5 (697 ratings) — better—
Positive reviews62.0% of reviews—
Number of ratings697 — better—
Update frequencyEvery 11 days—
AdsNoNo
In-app purchasesYesNo — better
MonetizationFree with in-app purchases—
DevicesiPhoneiPhone
Requires iOS16.0 — better18.0
Further details — not scored
Size181 MB2 MB
Age rating12+4+
DeveloperSnap, Inc.Alone never LLC

In-app purchases

1 purchases

Easy Lens by Snap Inc.

Subscriptions1
  • Lens+$8.991 Month
None

[*(=)] Snap [(=)*]

No in-app purchases

Questions

Is Easy Lens by Snap Inc. free?
Easy Lens by Snap Inc. is free to download, with in-app purchases available.
Is [*(=)] Snap [(=)*] free?
[*(=)] Snap [(=)*] is free to download, with no in-app purchases.
Do Easy Lens by Snap Inc. or [*(=)] Snap [(=)*] have ads?
Neither Easy Lens by Snap Inc. nor [*(=)] Snap [(=)*] shows ads.

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