George. vs Forma
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
George.
This AI-powered financial assistant provides personalized insights into your spending habits and helps you make smarter money decisions. It offers real-time budget warnings, bill reminders, and subscription tracking to prevent overspending and late fees. Connect all your accounts for a clear overview and collaborate with trusted individuals on financial goals.
- AI-powered financial insights
- Real-time budget warnings
- Bill reminders
- Subscription tracking
- Photo receipt categorization
- Connect all financial accounts
- Collaborate on financial goals
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George - Your AI Financial Coach Who Actually Understands Your Life Meet George, the AI financial assistant that speaks your language and helps you make smarter money decisions without the judgment or jargon. REAL ANSWERS TO YOUR REAL MONEY QUESTIONS Ask George anything about your finances and get straight, actionable answers: "Can I afford this without ruining my budget?" "Where is all my money actually going each month?" "How much am I wasting on subscriptions I never use?" "How much did I spend on my utilities so far this year?" George analyzes your spending patterns and gives you insights that actually help, not generic advice that doesn't fit your life. SMART MONEY TRACKING - See real time updates about your money and make decisions based on your financial goals SMART SPENDING PROTECTION - Get intelligent alerts before you overspend: - Real-time budget warnings when you're about to go over - Bill reminders that actually prevent late fees - Subscription tracking so you can cancel what you don't need PHOTO RECEIPTS FOR INSTANT INSIGHTS - Snap any receipt or bill and George instantly categorizes it and shows you what matters: - Track spending across all your favorite (and guilty pleasure) categories - Get personalized insights about your spending habits - See how purchases impact your monthly budget goals - Get insights based on live and up to date market trends - Receive gentle nudges when patterns might hurt your financial health PLAN FOR WHAT ACTUALLY MATTERS TO YOU - Whether you're saving for a vacation, paying off debt, or just trying to make it to payday without stress, George helps you create realistic plans that fit your actual lifestyle, not some perfect budget fantasy. CONNECT ALL YOUR ACCOUNTS - Link your bank accounts, credit cards, and investment accounts to see everything in one clear view. George automatically categorizes transactions and gives you actionable insights in minutes, not hours of manual work. COLLABORATE WITH PEOPLE YOU TRUST - Share your financial progress with your partner, financial advisor, or family members. George makes it easy to stay on the same page about money goals without awkward conversations. YOUR PRIVACY MATTERS - George uses bank-level security and never sells your information. We're here to help you succeed with money. MEMBERSHIP THAT GROWS WITH YOU - George learns your spending patterns and gets smarter over time. As a member, you'll get access to new features and can vote on what we build next. Start your free trial today. Stop guessing about money and start making decisions with confidence.
Forma
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Forma is a discipline app built for people who keep starting over. Not another to-do list. Not another habit tracker. Forma gives you a system — morning structure, missions broken into sprints, and wake training that gradually pulls your alarm earlier until early feels normal. How Forma works: Set your mission and break it into sprints Your morning shows you exactly what to do today You execute. You check it off. You move forward. What you get: Wake Training — shift your alarm 15 min earlier each day, automatically Mission Board — your goal as a path, sprint by sprint Today's Anchor — one task that must get done Morning routines structured around your energy zones Who it's for: People who start strong and fade Chronic procrastinators ready to change Anyone who needs a system, not just motivation Forma doesn't motivate you. It structures you. Show up. Execute. Finish. Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Screenshots
Verdict
The clearest difference is in-app purchases: George. at none against Forma's 2. George. also leads on update cadence (every 4 days vs every 2 months) and device support (3 vs 1). On price and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Forma sells 2 in-app purchases, starting at $2.99 per month. George. asks for nothing beyond the download.
George. ships an update every 4 days, Forma every 2 months. The most recent releases landed on June 4, 2026 and September 10, 2026 respectively.
| Parameter | George. | Forma |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (1 ratings) — better | — |
| Positive reviews | 100.0% of reviews | — |
| Number of ratings | 1 — better | — |
| Update frequency | Every 4 days — better | Every 2 months |
| Ads | No | No |
| In-app purchases | No — better | Yes |
| Monetization | Free | — |
| Devices | iPhone, iPad, iPod — better | iPhone |
| Requires iOS | 15.1 — better | 18.6 |
| Further details — not scored | ||
| Size | 29 MB | 169 MB |
| Age rating | 4+ | 17+ |
| Developer | Stellar Technologies inc | Sabina Babayeva |
In-app purchases
George.
No in-app purchases
Forma
- Forma Plus7 Days trial$2.991 Month
- Forma Plus7 Days trial$14.991 Year





