Comparison

Heedling vs Midas Focus

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Heedling

Features
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Heedling is a self-coaching app designed to dissolve self-limiting beliefs at their roots. Drawing from quantum science, neurobiology and psychology, the method is powerfully simple: Observe. Shift. Transform. Through daily reminders – like “I am enough” – you activate the Observer Effect, reshaping your reality effortlessly. As your energy shifts, you reconnect with your authentic self, unlocking clarity, confidence and inner peace. SIGN UP FOR FREE *** "This approach is completely different from anything I've tried. Just a few seconds a day and I'm noticing profound changes in how I feel and show up in the world." – Dian *** WHY HEEDLING WORKS WHEN NOTHING ELSE HAS Most self-improvement methods focus on fixing what's "wrong" with you—reinforcing the very belief that blocks your progress. Heedling works at the root cause. Quantum scientists discovered that conscious observation itself changes reality. So, as you observe the statement, "I am enough", your energy shifts, and your brain creates new neural pathways to initiate a natural process of transformation—not through force but through collapsing into a state of being that has always been there. THE SCIENCE OF SIMPLICITY Receive daily reminders that activate the powerful "Observer Effect” Rewire your brain naturally, without struggle, willpower or complicated routines Track your evolution with science-backed practices that enhance your well-being Discover yourself again through stimulating courses and challenges Connect with others on the same path of self-discovery *** "I've abandoned so many apps that promised transformation but demanded too much. Heedling is refreshingly simple yet incredibly powerful." – Corneli *** RESEARCH-BACKED FEATURES The Heedling app is your gentle call back to the calm, confidence and clarity your soul has been yearning for. Quantum Reminders (Rewire neural pathways in seconds) Track Your Magic (Gratitude, intentions, dreams, and mood mapping) Self-Coaching Tools (Like “Dive In” to get professional coaching insights without the price tag) Community Connection (Amplify your transformation with collective energy) *** "After years of therapy and self-help books, I can't believe something this simple could make such a difference in my life." – Lee *** AVAILABLE NOW – SIGN UP FOR FREE COMPLETELY FREE: Core features and reminders VIP COACHING: Apply for personalized transformation (limited availability) Life doesn't have to be a struggle. Ease and success is just a reminder away. Download Heedling for FREE now—and remember, you are enough. Read our full Terms of Service and our Privacy Policy: https://passion.io/terms-of-service https://passion.io/privacy-policy

About

Midas Focus

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Your brain isn't broken. Your inputs are. Midas uses visual neuroscience to train your brain to focus — faster, deeper, and on demand. Each session delivers research-backed stimulation that shifts your nervous system into a calm, alert state in minutes. FOUR SCIENCE-BACKED MODES Gamma Flicker 40Hz light stimulation triggers gamma brainwave activity linked to deep focus and memory. Backed by MIT and Nature research. Fractals Natural mathematical patterns rendered at 40Hz. Fractal exposure measurably reduces physiological stress — helping you enter flow without forcing it. Gaze Training Follow-the-dot exercises that trigger the release of acetylcholine and epinephrine — the two neurochemicals that drive sustained attention and neuroplasticity. Used by elite athletes and militaryoperators. Bilateral Stimulation (EMDR) Rhythmic side-to-side visual movement calms the nervous system before demanding work. Based on EMDR therapy principles. HOW IT WORKS 1. Pick a mode based on what you need right now 2. Choose a pattern and session length 3. Watch the visuals — your brain does the rest 4. Track your focus score, streaks, and progress WHY MIDAS • Sessions as short as 3 minutes • No meditation experience required • No audio, no talking, no woo — just visual neuroscience • Beautiful 60 FPS animations designed for each technique • Focus score tracks your improvement over time • Streak tracking to build a daily habit • Privacy-first — your data stays yours Whether you're preparing for deep work, calming pre-meeting nerves, or building a daily focus practice, Midas gives your brain the right input at the right time. Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

Screenshots

Heedling4 screens
Midas Focus4 screens

Verdict

The call

The clearest difference is in-app purchases: Heedling at none against Midas Focus's 2. Heedling also leads on iOS requirement (15.1 vs 17.0). Midas Focus's advantage is ads (none vs shown). On price and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Midas Focus sells 2 in-app purchases, starting at $4.99 per month. Heedling asks for nothing beyond the download.

Scorecard3 real differences · 3 level
Heedling versus Midas Focus: the parameters behind the verdict, then further details
ParameterHeedlingMidas Focus
PriceFreeFree
Update frequencyFortnightly—
AdsYesNo — better
In-app purchasesNo — betterYes
DevicesiPhone, iPad, iPod — betteriPhone, iPad
Requires iOS15.1 — better17.0
Further details — not scored
Size86 MB22 MB
Age rating4+4+
DeveloperLiezel van BeekOwen Taylor

In-app purchases

None

Heedling

No in-app purchases

2 purchases

Midas Focus

Subscriptions2
  • Monthly$4.991 Month
  • Yearly$29.991 Year

Questions

Is Heedling free?
Heedling is free to download, with no in-app purchases.
Is Midas Focus free?
Midas Focus is free to download, with in-app purchases available.
Do Heedling or Midas Focus have ads?
Heedling shows ads; Midas Focus does not.

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