Comparison

Mabel vs IM Shopper

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Mabel

Features
Read full description

Mabel is the all-in-one operations platform built exclusively for retail managers and teams. Spend less time on paperwork and admin tasks, and more time driving sales, delighting customers, and leading your team to success. Designed with real retail in mind, Mabel delivers intuitive, data-driven tools that simplify everyday decisions, reclaim your time, and help your store thrive. Discover why so many retail leaders trust Mabel: • Master daily operations – Create and manage checklists, to-dos, and digital log books in seconds • Build perfect TV schedules effortlessly – Let AI-powered GameMaster recommend the best games to drive traffic and sales • Capture guest feedback instantly – Engage customers directly and turn insights into action • Communicate faster – Send updates, announcements, and shifts to your entire team with one tap • Stay ahead of disruptions – Track events that impact operations and adjust plans on the fly • Simplify staffing – Schedule employees, handle time-off requests, and update availability seamlessly • Onboard new hires in record time – Streamline paperwork, training checklists, and compliance with ease Mabel gives you back control of your day so you can focus on what matters most: your team, your customers, and your results.

About

IM Shopper

This app serves as a central hub for in-mall fulfillment teams, enabling them to receive and manage customer orders in real-time. It provides navigation, item verification, customer communication, and performance tracking tools to ensure efficient and accurate order fulfillment.

Highlights
  • Real-time order assignments
  • In-app customer chat
  • Built-in mall navigation
  • Item verification and photo confirmation
  • Return processing
  • Performance tracking
  • Driver coordination
Features
Read full description

InstaMall Personal Shopper is the official app for InstaMall's in-mall fulfillment team. InstaMall connects customers to luxury and lifestyle brands at local malls with same-hour, store-to-door delivery — and Personal Shoppers are the people who make it happen. This app is your command center for every shift. RECEIVE & MANAGE ORDERS • Get new order assignments in real time with customer, store, and item details • View product specifics — size, color, and price — before you reach the store • Built-in navigation with store locations and walking directions inside your mall EXECUTE WITH CONFIDENCE • Confirm each item with a simple Got It / Couldn't Get flow, with automatic customer refunds when items are unavailable • Guided photo verification at every key step keeps orders accurate and protected • A live status bar tracks your fulfillment window from assignment to handoff STAY CONNECTED • Chat with your customer in-app throughout the shopping phase • Coordinate directly with your Delivery Driver and track their live location and ETA to your mall checkpoint HANDLE RETURNS SEAMLESSLY • A dedicated Returns tab shows returns awaiting pickup at your mall • Process approvals or denials at the store, right from the app TRACK YOUR PERFORMANCE • Log shifts, review your order history, and filter completed orders by date • Monitor orders fulfilled and key metrics to stay on top of your performance YOUR PROFILE, YOUR MALL • See your assigned mall, Pickup Point checkpoint, and PS User ID at a glance • Manage account settings, including logout and account deletion

Screenshots

Mabel4 screens
IM Shopper4 screens

Verdict

The call

Mabel and IM Shopper are too close to call on the numbers: across 6 compared parameters — price, update cadence, ads and in-app purchases among them — neither pulls far enough ahead to decide it. What separates them is feature set and interface, not measurable difference.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

UpkeepUpdate frequency

Mabel ships an update fortnightly, IM Shopper every 10 days. The most recent releases landed on October 22, 2026 and October 24, 2026 respectively.

ScorecardNo meaningful differences
Mabel versus IM Shopper: the parameters behind the verdict, then further details
ParameterMabelIM Shopper
PriceFreeFree
Rating—5.0 (3 ratings) — better
Positive reviews—100.0% of reviews
Number of ratings—3 — better
Update frequencyFortnightlyEvery 10 days — better
AdsNoNo
In-app purchasesNoNo
Monetization—Free
DevicesiPhone, iPad, iPod — betteriPhone, iPod
Requires iOS15.0 — better15.1
Further details — not scored
Size60 MB94 MB
Age rating4+4+
DeveloperBring Your Own Data, LLCInstamall, LLC

In-app purchases

None

Mabel

No in-app purchases

None

IM Shopper

No in-app purchases

Questions

Is Mabel free?
Mabel is free to download, with no in-app purchases.
Is IM Shopper free?
IM Shopper is free to download, with no in-app purchases.
Do Mabel or IM Shopper have ads?
Neither Mabel nor IM Shopper shows ads.
Which is updated more often, Mabel or IM Shopper?
Mabel ships an update fortnightly, and IM Shopper every 10 days. Most recently, Mabel was updated on October 22, 2026 and IM Shopper on October 24, 2026.

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