Wealthzi vs Gulaq By Estee
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Wealthzi
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Wealthzi – Direct Investing. Smarter Decisions. Greater Wealth. Invest directly, with confidence. Wealthzi is your trusted digital wealth partner – built for investors who want zero-commission access to curated portfolios, powerful tools, and comprehensive financial products under one roof. Whether you're managing personal goals or your family’s financial future, Wealthzi gives you the clarity, control, and expert-backed insights you need to grow your wealth – the right way. Key Features for Investors Zero Commission. Direct Investing. Save more by investing in direct plans of mutual funds – no hidden fees, no commissions. Complete Portfolio at One Place Track your entire investment journey with detailed reports, insights, and real-time updates. Family Portfolio Management Easily manage and view investments of all your family members from a single login. All-in-One Cart for Transactions Lump sum, SIPs, switches, redemptions – execute multiple transactions in a single go. Goal-Based Recommendations Get personalized, goal-linked investment suggestions based on your financial needs. Diverse Investment Products Choose from Mutual Funds, Fixed Deposits, Bonds, PMS, Insurance & more – all in one place. Quick & Paperless Onboarding Open your account with seamless eKYC – secure, fast, and 100% digital. Powerful Research & Insights Understand your portfolio better with Zi Score-based analysis and expert reviews. Why Choose Wealthzi? - SEBI Registered RIA – transparent, unbiased, and client-first - Direct mutual fund investments – more returns, less cost - Detailed family & individual reporting - Real-time tracking with personalized dashboards - Backed by a team with 15+ years of wealth management expertise - Secure platform with advanced encryption and privacy protocols Supported Mutual Fund Houses You can invest in direct schemes from all major AMCs including: ICICI Prudential MF HDFC MF SBI MF Kotak Mahindra MF Nippon India MF Aditya Birla Sun Life MF Axis MF UTI MF Tata MF DSP MF Mirae Asset MF Bandhan MF HSBC MF Franklin Templeton MF Invesco MF Canara Robeco MF Edelweiss MF PPFAS MF Quant MF Motilal Oswal MF Sundaram MF Baroda BNP Paribas MF LIC MF Mahindra Manulife MF PGIM India MF Union MF Bajaj Finserv MF WhiteOak Capital MF JM Financial MF Bank of India MF 360 ONE MF ITI MF NJ MF Navi MF Helios MF Samco MF Quantum MF Trust MF Groww MF Old Bridge MF Shriram MF Zerodha MF Taurus MF Angel One MF Ready to take control of your financial future? Download Wealthzi and experience seamless wealth management with zero commissions and full transparency. www.wealthzi.com | SEBI RIA Registration No: INA000018133
Gulaq By Estee
This app simplifies mutual fund investing with AI-powered insights. It provides a clear overview of your portfolio, identifies risks, and offers personalized guidance to help you make informed financial decisions.
- AI Chatbot for portfolio queries
- Portfolio X-Ray with risk and diversification analysis
- Mutual fund and SIP tracker
- Direct vs. Regular plan savings calculator
- Educational blogs and videos
- Advanced financial metrics
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Too many mutual funds. Not enough clarity? Your mutual fund portfolio may look fine on the surface. But do you know what’s actually working, what isn’t, and what could be improved? Gulaq helps you go beyond simply tracking returns. Get an X-Ray of your mutual fund portfolio, uncover hidden risks, understand your Risk Gear and get personalized portfolio recommendations—all in one place. See What Your Portfolio Is Really Made Of With Gulaq Portfolio X-Ray, analyse your mutual funds across: • Risk and returns • Asset allocation • Diversification • Fund overlap • Sector exposure • Alpha, Beta and Sharpe Ratio • Other key portfolio metrics See beyond individual fund returns and understand your portfolio as a whole. Find Risks You May Not See Owning multiple mutual funds doesn’t always mean you’re well diversified. Gulaq helps identify: • Repeated stock exposure • Similar mutual funds • High fund overlap • Concentrated exposures • Other portfolio risks So you can see what may be hiding inside your investments. Know Your Portfolio. Know Your Risk. Discover your Gulaq Risk Gear based on your risk tolerance, investment objectives and investment horizon. Understand the level of risk suited to you and use your Risk Gear as the foundation for personalized portfolio recommendations. Understand First. Optimize Next. See how your current mutual fund portfolio compares with a personalized optimized portfolio aligned with your Risk Gear. Understand: • Where your portfolio could improve • What changes may be recommended • Which investments you may consider buying, selling or holding • Why each change is suggested • How the recommended changes could affect your portfolio Move from simply knowing what you own to understanding what you can do next. Ask Gulaq AI About Your Portfolio Gulaq AI is your portfolio assistant. Ask questions about your actual investments and get personalized insights around: • Portfolio performance • Risk • Diversification • Fund overlap • Asset allocation • Mutual fund investments • Investment concepts No need to decode every portfolio metric yourself. Ask Gulaq AI and understand your investments in simpler terms. Track Everything in One Place View your mutual fund holdings, current portfolio value, invested amount and XIRR in one place. Track your investments, understand your portfolio and discover opportunities to improve it—all within Gulaq. From Mutual Fund Confusion to Portfolio Clarity Gulaq combines portfolio tracking, Portfolio X-Ray, risk profiling, AI-powered insights and personalized investment advisory to help you make more informed investment decisions. Regulated Investment Advisory Gulaq is offered by Estee Advisors Pvt. Ltd., a SEBI-registered Investment Adviser (INA000016463).
Screenshots
Verdict
Wealthzi and Gulaq By Estee are too close to call on the numbers: across 5 compared parameters — price, ads, in-app purchases and device support among them — neither pulls far enough ahead to decide it. What separates them is feature set and interface, not measurable difference.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
| Parameter | Wealthzi | Gulaq By Estee |
|---|---|---|
| Price | Free | Free |
| Rating | — | 5.0 (1 ratings) — better |
| Number of ratings | — | 1 — better |
| Update frequency | — | Monthly |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | — | Free |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 15.0 — better | 15.1 |
| Further details — not scored | ||
| Size | 4 MB | 68 MB |
| Age rating | 4+ | 17+ |
| Developer | Providential Platforms Private Limited | Estee Advisors Private Limited |
In-app purchases
Wealthzi
No in-app purchases
Gulaq By Estee
No in-app purchases









