HDR Easy vs DRiT!

NEW HDR Easy V3! Turn SDR photos and videos into HDR for HDR-capable displays on recent iPhones, iPads, and Apple Silicon Macs. This is not a legacy HDR exposure-blending filter. Files use current HDR formats so highlights can go brighter on supported screens. Note: HDR content will not display when your iPhone is in Low Power Mode, as HDR is disabled. Key Benefits • Works well with SDR AI images, DSLR photos, and film scans, especially high-contrast scenes. • Simple workflow: pick media (or drag and drop on iPad/Mac) and convert. • Share a photo or video from the Photos app to open it in HDR Easy. • A preview lets you adjust the look before you save. • Tune Peak Brightness, Saturation, and Contrast on photos and videos. • Videos include highlight masking, with HDR Range and Softness, so HDR can stay in the bright parts. • Full and Highlights looks for video. Trial can switch them. • Batch processing and a bitrate slider are available in Pro. • Includes a new pink color preset for the app. Device Requirements • HDR-capable display (for example iPhone 11 Pro or later, iPad Pro with XDR, Apple Silicon Mac with XDR). • iOS 18.1 or later. How It Works • Input: JPEG, PNG, HEIC, TIFF, PSD, RAW, MP4/MOV/M4V (H.264/HEVC) • Photos: 10-bit HEIC with HDR metadata, or JPEG Ultra HDR • Video: 10-bit HEVC, HLG HDR (BT.2020). Default target 100 Mbps. Pro can set 10 to 200 Mbps. • Standards: BT.2020 color, HLG for video Important • HDR appearance varies by device, display, OS, and viewing app. Specific results are not guaranteed. • Some apps show HDR thumbnails over-bright. On non-HDR screens the viewing app tone-maps the video, so it can look different from the source. • Video Peak Brightness above 2.00 can flatten or darken the picture on some screens and on Instagram. Feature Highlights by Version • Free Trial: Watermark. Convert one photo or video at a time. Switch Full and Highlights video looks. • Starter: No watermark. Unlimited single-file conversions. Highlight masking, Peak, Range, Softness, contrast, and saturation. Paste from clipboard. • Pro: Everything in Starter, plus bitrate control (10-200 Mbps), batch processing, drag and drop on macOS (designed for iPad), and mixed photos and videos.

◆ Bring More Light and Color to Your Videos “DRiT! HDR for the rest of us.” makes it easy to convert SDR videos into HDR. You can enjoy HDR video and color grading without needing in-depth knowledge of dynamic range or color spaces. ◆ Three Modes for Different Needs ・AtEase: Leave everything to the app, from conversion and processing to saving. ・Standard Edition: Preview the finished result before deciding whether to save it. ・Pro Edition: Fine-tune the look with your favorite colors and choose the output dynamic range. ◆ AtEase Simply select an SDR video, and everything from HDR conversion and processing to saving it to the Photos app is done automatically. No complicated knowledge or settings required. Anyone can easily create beautiful-looking videos. ◆ Standard Edition Play the original and converted videos simultaneously to compare the results, then save the finished video to the Photos app or discard it. You can also view detailed analysis of the selected video and detailed information about the generated video. ◆ Pro Edition (*1) In addition to HDR output, you can also create videos for SDR viewing environments. Register your own LUTs in the library and use them for color grading while converting videos to SDR or HDR. ◆ For High-Quality Video Camera Users If you enjoy sharing videos shot with action cameras, gimbal cameras, camera-equipped drones, and similar devices on social media, but find their dedicated apps complicated or difficult to use—or simply want an easier way to get more out of your camera—give DRiT! a try. With cameras capable of 10-bit color or Log recording, you can take advantage of richer tonal gradations and complete the entire process, from converting your footage to HDR through saving it, using only your iPhone—even while traveling without a computer. ◆ For Users of Newer iPhones iPhones released in 2020 or later, excluding the SE series, can record HDR video when appropriately configured. Videos recorded in HDR do not need to be converted to HDR. Even with such videos, Pro Edition (*1) lets you use LUTs (Look-Up Tables) to give your footage a distinctive new look. A wide variety of LUTs are available commercially or for download, and Pro Edition also includes four sample LUTs specially adjusted for HDR. ◆ LUTs Included with Pro Edition ・Blue Breeze: Creates the fresh, crisp feeling of morning air. It also works especially well with skies, oceans, and similar scenes. ・Airy Day: Lifts darker areas while adding a slightly warmer tone for a light, airy look. Well suited to videos of children, pets, and everyday moments. ・Golden Hour: Emphasizes yellow-to-orange tones to create an evocative sunset look. Give it a try when you find yourself thinking, “It looked amazing in person, but the video just doesn’t capture it...” ・(Secret): A happy accident created during development. It was technically a failure, but we found it too amusing not to include. Try it yourself to discover what it does. :) *1: Pro Edition is a paid upgrade. It is currently available at a special launch price. The price is planned to change to the regular price with the next major feature update.