Puro vs DRiT!

Finally, a camera that doesn't lie to you. Puro Camera was built on a single rule: capture what is there, deliver exactly that, stop. No invisible AI. No Smart HDR rewrites. No Deep Fusion surprises. Just two honest ways to shoot — and full manual control over both. — TWO MODES, ONE TAP APART — ZERO AI Single-exposure RAW DNG, straight from the sensor. No multi-frame stacking, no computational re-painting, no hidden noise reduction. What your iPhone's sensor recorded is exactly what lands on your roll — plus a developed image, every shot. STANDARD Apple's full computational pipeline when you want it. Smart HDR, Deep Fusion, ProRAW — all available, all under your control. — DSLR-STYLE MANUAL CONTROLS — • ISO 100–6400, locked or auto • Shutter 1/8000s to 1 second • White balance: manual Kelvin (2500K–9000K) + Daylight, Cloudy, Shade, Tungsten, Fluorescent presets • EV compensation ±3 stops, fine-grained • Tap-to-focus with AE/AF lock (long press) • Switch instantly between ultra-wide, wide, telephoto, and front cameras — LIVE METERING & COMPOSITION — • Real-time 12-bin histogram • Level indicator • Six grid overlays: Rule of Thirds, 4×4, Golden Ratio, Crosshair, Diagonal, Off • Aspect ratio control: 4:3, 16:9, 1:1 — ZERO STUDIO: RE-DEVELOP YOUR RAWs — Nailed the composition but blew the exposure? Open the DNG in Zero Studio and re-develop it at any exposure, ±3 stops, non-destructively. Your original RAW stays untouched. Pure single-exposure development — no AI, no fakery, no reshoot. — BUILT FOR HOW YOU SHOOT — • 48MP RAW DNG on supported iPhones • Dual output: every shot writes both a RAW DNG and a developed image • Volume buttons as a shutter trigger • Self-timer: 3, 5, 10 seconds • Silent shooting (where the law allows) • Full EXIF metadata viewer • Optional geotagging • Smart gallery: filter by RAW, by favorites, by today, by week • Siri shortcuts: "Shoot with Puro Camera" — FREE OR PRO, YOUR CHOICE — Free includes manual controls, the histogram, the level, and 15 Zero AI captures per month. Pro unlocks: • Unlimited Zero AI captures • 48MP RAW DNG • Every lens, every camera • Zero Studio re-development Subscribe monthly, yearly, or buy once for life — no recurring fee, no upsell, you own it. — REQUIREMENTS — iOS 18 or later. RAW DNG capture requires an iPhone with a Bayer sensor (iPhone 12 and newer). Apple ProRAW where supported by your device. Puro Camera. RAW truth. Manual control. Yours forever, if you choose. — MORE — Privacy Policy: https://purocamera.com/privacy Terms of Use: https://purocamera.com/terms

◆ Bring More Light and Color to Your Videos “DRiT! HDR for the rest of us.” makes it easy to convert SDR videos into HDR. You can enjoy HDR video and color grading without needing in-depth knowledge of dynamic range or color spaces. ◆ Three Modes for Different Needs ・AtEase: Leave everything to the app, from conversion and processing to saving. ・Standard Edition: Preview the finished result before deciding whether to save it. ・Pro Edition: Fine-tune the look with your favorite colors and choose the output dynamic range. ◆ AtEase Simply select an SDR video, and everything from HDR conversion and processing to saving it to the Photos app is done automatically. No complicated knowledge or settings required. Anyone can easily create beautiful-looking videos. ◆ Standard Edition Play the original and converted videos simultaneously to compare the results, then save the finished video to the Photos app or discard it. You can also view detailed analysis of the selected video and detailed information about the generated video. ◆ Pro Edition (*1) In addition to HDR output, you can also create videos for SDR viewing environments. Register your own LUTs in the library and use them for color grading while converting videos to SDR or HDR. ◆ For High-Quality Video Camera Users If you enjoy sharing videos shot with action cameras, gimbal cameras, camera-equipped drones, and similar devices on social media, but find their dedicated apps complicated or difficult to use—or simply want an easier way to get more out of your camera—give DRiT! a try. With cameras capable of 10-bit color or Log recording, you can take advantage of richer tonal gradations and complete the entire process, from converting your footage to HDR through saving it, using only your iPhone—even while traveling without a computer. ◆ For Users of Newer iPhones iPhones released in 2020 or later, excluding the SE series, can record HDR video when appropriately configured. Videos recorded in HDR do not need to be converted to HDR. Even with such videos, Pro Edition (*1) lets you use LUTs (Look-Up Tables) to give your footage a distinctive new look. A wide variety of LUTs are available commercially or for download, and Pro Edition also includes four sample LUTs specially adjusted for HDR. ◆ LUTs Included with Pro Edition ・Blue Breeze: Creates the fresh, crisp feeling of morning air. It also works especially well with skies, oceans, and similar scenes. ・Airy Day: Lifts darker areas while adding a slightly warmer tone for a light, airy look. Well suited to videos of children, pets, and everyday moments. ・Golden Hour: Emphasizes yellow-to-orange tones to create an evocative sunset look. Give it a try when you find yourself thinking, “It looked amazing in person, but the video just doesn’t capture it...” ・(Secret): A happy accident created during development. It was technically a failure, but we found it too amusing not to include. Try it yourself to discover what it does. :) *1: Pro Edition is a paid upgrade. It is currently available at a special launch price. The price is planned to change to the regular price with the next major feature update.