Comparison

Know Your Ethos vs Tassel

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Know Your Ethos

This app uses AI to analyze your spoken thoughts, acting as an inner guide to reveal patterns and blind spots. It helps you build a personal philosophy based on your own words and values, offering a unique approach to self-understanding and personal growth.

Highlights
  • AI-powered voice journaling
  • Personalized inner voice reflection
  • Pattern and blind spot identification
  • Ethos and values building
  • Voice-first transcription
  • Searchable journal entries
Features
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Most people live by default. Know Your Ethos helps you live by design. The AI mirror that shows you the patterns running your life. Speak your thoughts. Your daimon listens, learns your values, reads your patterns, and reflects back what you need to hear. Not generic advice. Not affirmations. The truth. This is not a journaling app. It is a system for understanding yourself and intentionally shaping how you live. Built on 2,400 years of philosophy. YOUR DAIMON In ancient philosophy, your daimon was your inner guide: the voice that knew who you were meant to become. We brought it to life. Your daimon learns your values, reads your patterns, and speaks as your inner voice. Honest, specific, grounded in who you actually are. VOICE-FIRST Tap the mic and talk. No prompts, no blank page. AI transcribes your words and captures emotional nuance that typing misses. 10x faster than writing. Or type if you prefer. 6 SELF-KNOWLEDGE TESTS Discover your blind spots, values, virtues, characteristics, ethos archetype, and default patterns. Each test feeds your daimon so it can mirror you more precisely over time. ENTRIES AND REFLECTIONS Entries are deposits — speak your mind, and your daimon responds with what it sees. Reflections are dialogues — sit with your daimon and examine what's underneath. Two modes, one mirror. INSIGHTS AND PATTERNS Your daimon finds what you cannot see on your own: • Blind Spots: areas you avoid looking at • Strengths: patterns that show your best self • Growth: how you are evolving over time • Ethos Updates: suggestions to refine your philosophy All grounded in YOUR values, not generic categories. SEARCH YOUR MIND Filter entries by feeling, topic, virtue, or value. Find every time you felt anxious. See which entries reflect Courage. Track how your patterns shift over months. PRIVATE BY DESIGN End-to-end encryption. No ads. No data selling. Your thoughts stay yours. Delete anytime. FREE TO START Every entry gets full AI analysis: mood, feelings, tags, and a personal daimon response. Build your ethos, take every test, and track streaks — all free. Premium: $9.99/month or $79.99/year (save 33%) Unlock ongoing conversations with your daimon, long-term pattern memory, cross-entry insights, and conversation digests. The mirror gets sharper the longer you use it. Your daimon is waiting. Start knowing yourself. Terms: https://knowyourethos.com/terms-of-use Privacy: https://knowyourethos.com/privacy

About

Tassel

Features
Read full description

Tassel is the backstage toolkit built for burlesque and cabaret performers. Build your costume closet from real pieces, plan complete looks, shop what you need, and map out your sets — song, timing, reveal cues and running order — all in one place. IT LEARNS YOUR STYLE Answer a few playful questions about who you are on stage — your archetype, your tempo, the era you love, the feeling you want to leave behind — and Tassel tunes itself to you. Song ideas re-rank to match your style and tell you why each one fits; your costume feed reorders around your look. Every question is optional and you can come back anytime. Answer nothing and the app still works beautifully — it just gets sharper the more you tell it. THE CLOSET Browse a feed of real burlesque pieces by category — corsets, headpieces, feather fans, boas, opera gloves, pasties, stockings, heels and more. Add the ones you love to your closet, snap a photo of pieces you already own, and keep care and quick-rig notes for every item. Tap any piece to shop it, and export your whole closet as a shopping list in a tap. LOOK BOOK Assemble full looks from your closet pieces, add reference photos, and keep hair and makeup notes together — so every entrance is exactly as planned. THE SET Build acts with the song, duration, timed reveal cues and a prop checklist you can tick off as you pack. Preview classic tease numbers, line acts up into a show, and see the total running time at a glance. Share a set list or an act with your MC or stage manager in a tap. PRIVATE BY DESIGN No account. No sign-up. Your closet, looks and sets are stored privately on your device, and you can back up and restore your whole library anytime as a single file you control. (The shop, song previews and album art use the internet; everything you create stays on your device.) Free. Made by performer and artist Jonathan Scribbles. jonathanscribbles.com

Screenshots

Know Your Ethos4 screens
Tassel4 screens

Verdict

The call

The clearest difference is in-app purchases: Tassel at none against Know Your Ethos's 2. On price, update cadence, ads and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Know Your Ethos sells 2 in-app purchases, starting at $9.99 per month. Tassel asks for nothing beyond the download.

UpkeepUpdate frequency

Know Your Ethos ships an update fortnightly, Tassel every 10 days. The most recent releases landed on October 30, 2026 and October 28, 2026 respectively.

Scorecard1 real difference · 9 level
Know Your Ethos versus Tassel: the parameters behind the verdict, then further details
ParameterKnow Your EthosTassel
PriceFreeFree
Rating5.0 (1 ratings) — better—
Positive reviews66.7% of reviews—
Number of ratings1 — better—
Update frequencyFortnightlyEvery 10 days — better
AdsNoNo
In-app purchasesYesNo — better
MonetizationFreemium—
DevicesiPhone, iPodiPhone, iPad, iPod — better
Requires iOS15.115.0 — better
Further details — not scored
Size52 MB4 MB
Age rating4+17+
DeveloperAlexandria Solutions LLCJONATHAN BILES

In-app purchases

2 purchases

Know Your Ethos

Subscriptions2
  • Premium Monthly7 Days trial$9.991 Month
  • Premium Annual7 Days trial$79.991 Year
None

Tassel

No in-app purchases

Questions

Is Know Your Ethos free?
Know Your Ethos is free to download, with in-app purchases available.
Is Tassel free?
Tassel is free to download, with no in-app purchases.
Do Know Your Ethos or Tassel have ads?
Neither Know Your Ethos nor Tassel shows ads.
Which is updated more often, Know Your Ethos or Tassel?
Know Your Ethos ships an update fortnightly, and Tassel every 10 days. Most recently, Know Your Ethos was updated on October 30, 2026 and Tassel on October 28, 2026.

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