Comparison

Tag vs Simple Cal

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Tag

Features
Read full description

Tag is a basic calorie tracker — fast and simple. When logging takes seconds, the habit sticks. Speed builds consistency, and consistency gets you results faster. the app lacks other information such as protein, carbs, fat intake or a health score as a result we were able to make calorie tracking waaaaaay faster. with tag all you have to do is - take a photo of the food - swipe up and the food gets logged into the calorie bar if you have any questions please email us at contactbreadframes9@gmail.com Note: we do not offer medical advice. any and all recommendations should be viewed as suggestions, please consult with a professional and do your own research for your calorie intake plan *calorie tracking features require a subscription features like the calorie bar, seeing the calories that a food item has, being able to take a photo of food or adding the calories to the calorie bar all require a subscription (All features demonstrated in the app preview and phone screenshots require a subscription to access.) Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

About

Simple Cal

Accurately track your macros and calories using a verified food database instead of unreliable AI photo scanning. Log meals quickly via voice, text, or barcode, and monitor progress with a fasting timer and weight trends. Syncs with Apple Health.

Highlights
  • Verified 5-million-item food database
  • Voice, text, and barcode logging
  • Full macro tracking (calories, protein, carbs, fat, fiber, sugar)
  • Intermittent fasting timer
  • Progress tracking and goal projection
  • Apple Health sync
Features
Read full description

Stop guessing your macros. AI photo scanners can get your calories wrong up to 70% of the time. Simple Cal takes a different approach: we use real data. Instead of guessing from a picture, we match your food against a verified, 5-million-item database (including the USDA and Open Food Facts). No estimates, no "AI tax", just accurate numbers you can actually rely on. Log your meals in seconds We know tracking can be a chore, so we made it fast and frictionless: Speak it: Just say out loud, "200g of chicken breast and a cup of rice." Type it: Jot down a quick note of what you ate. Scan it: Hit the barcode scanner for an exact, instant product match. Track what actually matters Full Macros: Monitor your calories, protein, carbs, fat, fiber, and sugar. Fasting Timer: Built-in intermittent fasting tracker (supports 16:8 and other stages). Progress & Streaks: Watch your weight trends, keep your daily streaks alive, and see a projected date for when you'll hit your goal. Apple Health Sync: Automatically syncs your weight, steps, and active energy. Speaks your language Log by voice in English, Spanish, Portuguese, German, French, or Italian. Costs less than a coffee Other apps charge a massive premium for basic features. Simple Cal gives you real food data and unlimited barcode scanning for less than the price of a cup of coffee. Everything you need, nothing you don't. Download Simple Cal and start tracking your real macros today. Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

Screenshots

Tag4 screens
Simple Cal4 screens

Verdict

The call

Tag and Simple Cal are too close to call on the numbers: across 6 compared parameters — price, update cadence, ads and in-app purchases among them — neither pulls far enough ahead to decide it. What separates them is feature set and interface, not measurable difference.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Tag sells 9 in-app purchases, starting at $1.99 per 7 days and Simple Cal sells 1 in-app purchase, starting at $2.99 per month. Whichever you choose, the download price is not the number that matters.

UpkeepUpdate frequency

Tag ships an update every 2 weeks, Simple Cal every 11 days. The most recent releases landed on September 28, 2026 and October 4, 2026 respectively.

ScorecardNo meaningful differences
Tag versus Simple Cal: the parameters behind the verdict, then further details
ParameterTagSimple Cal
PriceFreeFree
Rating—5.0 (6 ratings) — better
Number of ratings—6 — better
Update frequencyEvery 2 weeksEvery 11 days — better
AdsNoNo
In-app purchasesYesYes
Monetization—Freemium
DevicesiPhone, Apple Watch — betteriPhone
Requires iOS17.016.4 — better
Further details — not scored
Size167 MB62 MB
Age rating12+17+
DeveloperBread technologies incKuji Bolkvadze

In-app purchases

9 purchases

Tag

Subscriptions9
  • WEEKLY ACCESS7 Days trial$1.997 Days
  • monthly subscription3 Days trial$2.991 Month
  • monthly access$4.991 Month
Show 6 more
  • Gold Pass$4.993 Months
  • Diamond Pass$7.996 Months
  • weekly access$12.997 Days
  • Ultra Pass$29.991 Year
  • Yearly Access7 Days trial$29.991 Year
  • yearly access7 Days trial$59.991 Year
1 purchases

Simple Cal

Subscriptions1
  • Simple Cal - Premium3 Days trial$2.991 Month

Questions

Is Tag free?
Tag is free to download, with in-app purchases available.
Is Simple Cal free?
Simple Cal is free to download, with in-app purchases available.
Do Tag or Simple Cal have ads?
Neither Tag nor Simple Cal shows ads.
Which is updated more often, Tag or Simple Cal?
Tag ships an update every 2 weeks, and Simple Cal every 11 days. Most recently, Tag was updated on September 28, 2026 and Simple Cal on October 4, 2026.

Other comparisons