Comparison

IT FITS vs Matro

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

IT FITS

This app helps you manage your health and nutrition by tracking water intake, sleep patterns, and weight. It offers personalized macro and micro targets, a smart food logging system with AI assistance, and integrates with popular fitness devices. It also includes a feature to find kid-friendly restaurant options.

Highlights
  • Water intake tracking with reminders
  • Automatic and manual sleep monitoring
  • Weight, muscle mass, and body fat tracking
  • Personalized macro and micro nutrient targets
  • AI-assisted smart food logging
  • Integration with popular fitness devices
  • Kid-friendly restaurant finder
Features
Read full description

Discover IT FITS – Your All-in-One Health & Nutrition App IT FITS offers efficient, easy-to-use tools that help you take charge of your well-being. Whether you're tracking meals, monitoring sleep, or managing your health, IT FITS is built to keep everything in one place — smart, simple, and personalized. Smart Food Logging Made Easy Stay on top of your nutrition goals with our biggest certified global database used directly in the Food Log. Easily input meals, scan barcodes, or use quick add. IT FITS AI, our chat box assistant, helps you log meals in seconds. Track calories, macros and micros, and get a complete nutritional breakdown so you can make informed food choices every day. Track Your Water, Stay Hydrated With our intuitive Water Tracking feature, you can log your daily water intake and receive smart reminders throughout the day to keep you on track. Hydration goals are customized based on your profile and activity levels. Better Sleep, Better You Achieve restful nights and energized days with Sleep Tracking. Connect your wearable devices to automatically monitor your sleep patterns or log them manually, duration, and quality. Get insights and suggestions to build healthier sleep habits for you. Weight & Progress Tracking Track your body weight, muscle mass, and body fat presented in a seamless graph. Set realistic goals and get motivated with noticeable patterns to keep you motivated. Seamless Integration with Popular Devices IT FITS connects effortlessly with your favorite fitness and health devices: - WHOOP - Apple Watch & Apple Health - Garmin Connect - Health Connect - Fitbit / Google Health All your health data synced securely into the app enabling a clear view of your activity, sleep, heart rate, and more simultaneously. Personalized Macros & Micros Targets Define your macronutrient and micronutrient goals based on your health objectives. Whether you're trying to lose weight, gain weight, gain muscle, or simply eat better- IT FITS provides daily targets and real-time tracking so you’re always in control. Powered by IT FITS AI Logging your food has never been smarter. IT FITS AI interprets your inputs, breaks down the items and allows you to log food. Smart Notifications Management Stay updated without getting overwhelmed. With flexible notifications management, you control what reminders you receive. From hydration alerts, meal logging prompts, bedtime nudges, or weight logging, the experience is tailored to fit your lifestyle. Health Management for the Whole Family with MY KIDS The MY KIDS feature filters out restaurants unsuitable for kids and chooses the restaurants and food items that fits our guidelines. IT FITS is more than just a Health & Nutrition App — it's meant to enhance and create a sustainable lifestyle. Whether you're taking your first steps toward wellness or you're a seasoned fitness enthusiast, IT FITS adapts to your journey, helping you make better choices every day. Subscription Title: Pro 1 Month Duration: 1 Month Price: USD 64.00 Title: Pro 6 Months Duration: 6 Months Price: USD 324.99 Auto Renewal Your subscription will automatically renew unless canceled at least 24 hours before the end of the current period. Payment will be charged to your Apple ID at confirmation of purchase and for renewal within 24 hours prior to the end current period. Manage Your Subscription To cancel or manage your subscription, go to your Apple ID account settings ELUA - https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Privacy Policy - https://itfits.app/privacy-policy Terms and Conditions - https://itfits.app/terms-and-conditions Download IT FITS now and start living your healthiest life — for yourself and your family.

About

Matro

Features
Read full description

Matro is a calmer way to track food. No streak pressure. No guilt-tripping notifications. Just a quiet, AI-powered food journal that helps you stay aware of what you eat — without the noise. LOG IN SECONDS, THREE WAYS: Snap a photo Point your camera at your meal. Matro's AI identifies what's on your plate and logs calories and macros automatically. Describe it Type what you ate in plain language — "a large bowl of oatmeal with berries and honey" — and Matro figures out the rest. Search or scan Access millions of foods from a global database, or scan a barcode to log branded products instantly. STAY ON TRACK, WITHOUT THE OBSESSION: Matro shows you a simple calorie ring each day. You set the goal, you choose how close you want to get. No badges for hitting 100%, no shame for missing. - Daily calorie and macro tracking (protein, carbs, fat) - History with visual progress graphs, from 30 days to all time - Weight logging with trend tracking - Apple Health: bring in your weight from a smart scale, see your daily activity, and save your meals to Health - Personalized calorie and macro goals - Save favourite meals for one-tap logging - Gentle meal reminders — on your terms MATRO PREMIUM: Unlock AI photo logging and text describe with a free 7-day trial. After the trial, Matro Premium is $7.99/month or $69.99/year. Cancel anytime in your device settings. Matro is not a medical tool. Always consult a healthcare professional for dietary advice. Privacy Policy: https://matroapp.com/privacy.html Terms of Use: https://matroapp.com/terms.html

Screenshots

IT FITS4 screens
Matro4 screens

Verdict

The call

The clearest difference is ads: IT FITS at none against Matro's shown. Matro's advantage is update cadence (every 5 days vs fortnightly). On price, in-app purchases, device support and iOS requirement there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. IT FITS sells 2 in-app purchases, starting at $32.49 per month and Matro sells 2 in-app purchases, starting at $7.99 per month. Whichever you choose, the download price is not the number that matters.

UpkeepUpdate frequency

IT FITS ships an update fortnightly, Matro every 5 days. The most recent releases landed on October 30, 2026 and October 25, 2026 respectively.

Scorecard2 real differences · 7 level
IT FITS versus Matro: the parameters behind the verdict, then further details
ParameterIT FITSMatro
PriceFreeFree
Rating5.0 (4 ratings) — better—
Number of ratings4 — better—
Update frequencyFortnightlyEvery 5 days — better
AdsNo — betterYes
In-app purchasesYesYes
MonetizationFree—
DevicesiPhone, iPad — betteriPhone
Requires iOS16.0 — better16.4
Further details — not scored
Size66 MB84 MB
Age rating17+12+
DeveloperIT FITSKolibri Nest AS

In-app purchases

2 purchases

IT FITS

Subscriptions2
  • 1 Month Pro$32.491 Month
  • 6 Month Pro$161.996 Months
2 purchases

Matro

Subscriptions2
  • Matro Premium7 Days trial$7.991 Month
  • Matro Premium Yearly7 Days trial$69.991 Year

Questions

Is IT FITS free?
IT FITS is free to download, with in-app purchases available.
Is Matro free?
Matro is free to download, with in-app purchases available.
Do IT FITS or Matro have ads?
Matro shows ads; IT FITS does not.
Which is updated more often, IT FITS or Matro?
IT FITS ships an update fortnightly, and Matro every 5 days. Most recently, IT FITS was updated on October 30, 2026 and Matro on October 25, 2026.

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