Master UP vs Paddock Equine
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Master UP
Streamline client bookings and manage your schedule efficiently. This app helps beauty professionals reduce missed appointments and organize daily planning, allowing more focus on client services. It centralizes client information, notes, and preferences for a personalized experience.
- Client appointment management
- Automated appointment reminders
- Client profile and notes storage
- Service and availability setting
- Prepayment tracking
- Daily planning tools
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Managing client bookings and schedules shouldn’t take extra time. Master UP helps beauty professionals stay organized, reduce missed appointments, and keep daily planning under control — so you can focus on your work, not admin tasks. Whether you work independently or manage a small team, Master UP adapts to your routine. Clients can book 24/7, your schedule stays clear and up to date, and all client information is stored in one place. Notes and preferences are easy to find, so every visit feels more personal and consistent. Instead of switching between messages, notes, and calendars, you get one simple workflow that supports real workdays. Why Master UP works for beauty professionals - Keep all appointments in one clear calendar and manage bookings faster. - Set availability, services, and shifts without confusion, even when plans change. - Store client history, notes, and preferences in organized client profiles. - Send automatic reminders to reduce no-shows and last-minute mix-ups. - Plan your day with simple tools that keep tasks and appointments aligned. - Track prepayments and stay on top of upcoming visits without spreadsheets. - Stay consistent with repeat clients by keeping key details and routines saved. Built for real workdays Master UP is designed for busy schedules where every minute matters. It keeps planning, bookings, reminders, client details, and payments organized in one workflow — so your day stays predictable even when it’s full. Update availability quickly, review upcoming appointments at a glance, and keep communication with clients smooth and professional. Grow with confidence A clear schedule and reliable reminders help protect your time and income. With client notes and preferences always available, you can deliver a better experience and build long-term loyalty. Master UP makes it easier to stay on track, avoid mistakes, and keep your business running smoothly. Join thousands of professionals who use Master UP daily. Download the app and get back to what you love — creating beauty.
Paddock Equine
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Paddock is the all-in-one barn management app for equine businesses, trainers, and horse owners. Run your entire operation from your phone — no more whiteboards, group chats, and paper records. HORSES & HEALTH Keep a complete profile for every horse in your barn: health records, vet visits, farrier schedules, feeding notes, and photos — all in one place, always up to date. SCHEDULING & TASKS Plan your barn's day with shared schedules, recurring tasks, and assignments for your staff. Everyone sees what needs doing and when. LESSONS & CLIENTS Manage lesson bookings, client information, and competition events without juggling spreadsheets. YOUR TEAM Invite staff with role-based permissions — owners, managers, grooms, and service providers each see exactly what they need. TACK & EXPENSES Track tack and equipment, log expenses, and keep your barn's records organized. MARKETPLACE Browse and list horses, boarding, and services in the built-in marketplace. Built by horse people, for horse people. Questions? We're at support@paddockequineapp.com.
Screenshots
Verdict
The clearest difference is in-app purchases: Paddock Equine at none against Master UP's 6. Paddock Equine also leads on update cadence (weekly vs every 4 weeks). On price, ads, device support and iOS requirement there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Master UP sells 6 in-app purchases, starting at $23.99 per month. Paddock Equine asks for nothing beyond the download.
Master UP ships an update every 4 weeks, Paddock Equine weekly. The most recent releases landed on October 15, 2026 and September 30, 2026 respectively.
| Parameter | Master UP | Paddock Equine |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (4 ratings) — better | — |
| Positive reviews | 90.0% of reviews | — |
| Number of ratings | 4 — better | — |
| Update frequency | Every 4 weeks | Weekly — better |
| Ads | No | No |
| In-app purchases | Yes | No — better |
| Monetization | Free with in-app purchases | — |
| Devices | iPhone, iPod | iPhone, iPad, iPod — better |
| Requires iOS | 15.0 — better | 15.1 |
| Further details — not scored | ||
| Size | 215 MB | 49 MB |
| Age rating | 17+ | 4+ |
| Developer | JSW Tech SL | James Roarke |
In-app purchases
Master UP
- 1 Month Premium$23.991 Month
- 1 Month VIP$35.991 Month
- 3 Month Premium$66.993 Months
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- 3 Month VIP$98.993 Months
- 6 Month Premium$129.996 Months
- 6 Month VIP$194.996 Months
Paddock Equine
No in-app purchases







