tend. app vs CBT for Beginners
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
tend. app
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'tend' is a gentle daily companion for your mental wellbeing. Built around evidence-based techniques, it helps you build the small habits that make the hard days a little easier, one check-in at a time. Daily Check-In: Start each day with a gentle mood check-in. A few taps and a short note is all it takes. Over time your check-ins become a private record of how you have really been, showing you patterns you might not have noticed on your own. Grow: Your 8-Week Program: A structured program to build real, lasting mental wellbeing skills. Each week introduces one technique through a short intro, a guided exercise, and a real-world experiment to try in your own life. Complete exercises, write reflections, and unlock the next week at your own pace. Set personal goals alongside your program and track them as you go. Habit Tracker: Small actions done consistently are what actually move the needle. Build your own habits, track streaks, and link them to your goals. Your first three habits are free! Evidence-Based Toolkit: • Thought records - challenge anxious or unhelpful thinking, step by step • Grounding exercises - come back to the present moment • Worry postpone - schedule your worries for later so they do not take over now • Breathing exercises - slow down and reset • Guided Relaxation - Progressive Muscle Relaxation with a calm, guided voice. Work through each muscle group at your own pace. • Stability Plan - build your personal safety net for the moments things get hard. • Self-compassion - a guided exercise to meet yourself with kindness, even on the hardest days • Gratitude - a simple daily practice that trains your brain to notice what is good, not just what is hard Journal: A private space to write freely. No prompts, no structure, no rules. Everything stays on your device. Progress: A private record of everything you have done: check-ins, thought records, worry postpones, and more. Patterns emerge when you look back, and looking back matters! Meet Bisous! Bisous is a little dog with a lot of warmth. She shows up every day inside 'tend' to check in, adapts to how you are feeling, and reminds you that someone is in your corner. She celebrates the good days. She sits quietly with you through the hard ones. A note: 'tend' your mind is not a replacement for professional support. If you are struggling, please reach out to a therapist, your GP, or a crisis line in your country. Legal: Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
CBT for Beginners
This app offers a structured, science-based approach to managing anxiety and overthinking. It guides users through Cognitive Behavioral Therapy techniques to improve emotional regulation and develop healthier thinking patterns. Features include thought analysis, mood tracking, and personalized daily plans.
- Structured thought processing
- Emotional progress tracking
- Science-based CBT techniques
- Personalized daily plan
- AI-generated suggestions
- Expert articles on mental wellness
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CBT Therapy: Mental Health Journal is a structured, science-based tool designed to help you reduce overthinking, manage anxiety, and develop healthier thinking patterns. Based on Cognitive Behavioral Therapy (CBT), the app guides you through proven techniques that support emotional regulation, clearer thinking, and long-term mental wellness. This journal is built for users who want a practical, evidence-based approach to understanding and improving their thoughts, emotions, and daily reactions. What the app offers Clear and organized thought processing Write freely or use structured CBT prompts to analyze situations, challenge distortions, reframe negative thoughts, and build more balanced perspectives. Tracking emotional progress Monitor your mood, thought patterns, progress indicators, and long-term trends. Understand how your mindset changes over time. Science-based CBT techniques Access a library of practical tools, including thought reframing, anxiety reduction exercises, grounding strategies, stress-management techniques, and cognitive restructuring. Personalized daily plan Follow a structured, goal-oriented plan built around your needs, whether you aim to reduce overthinking, manage anxiety, improve self-awareness, or strengthen emotional resilience. AI-generated suggestions Receive personalized, context-aware recommendations based on your journal entries. AI provides practical next steps rooted in CBT principles. Expert articles and educational content Explore clear, accessible explanations of CBT, emotional regulation, stress, anxiety, cognitive distortions, and thought management. This app is not a medical device and is not a substitute for professional diagnosis or therapy. *EULA*: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Terms of Use: https://docs.google.com/document/d/1VOv3UmT0DFJfL1vxY3gHq0W8C_umJ9v8tKzQ1H8MafE/edit?usp=sharing Privacy Policy: https://docs.google.com/document/d/1yWoYqTDPyGKYWc_IySIl6N3jdS6v5j1_HnjfMU3ScL4/edit?usp=sharing
Screenshots
Verdict
The clearest difference is in-app purchases: CBT for Beginners at none against tend. app's 3. On price, update cadence, ads and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. tend. app sells 3 in-app purchases, starting at $2.99 per month. CBT for Beginners asks for nothing beyond the download.
tend. app ships an update every 3 weeks, CBT for Beginners monthly. The most recent releases landed on October 28, 2026 and October 24, 2026 respectively.
| Parameter | tend. app | CBT for Beginners |
|---|---|---|
| Price | Free | Free |
| Rating | — | 4.6 (28 ratings) — better |
| Positive reviews | — | 100.0% of reviews |
| Number of ratings | — | 28 — better |
| Update frequency | Every 3 weeks — better | Monthly |
| Ads | No | No |
| In-app purchases | Yes | No — better |
| Monetization | — | Free |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 15.1 | 15.1 |
| Further details — not scored | ||
| Size | 39 MB | 51 MB |
| Age rating | 12+ | 12+ |
| Developer | Emily Willis | Dmytro Hrechko |
In-app purchases
tend. app
- Pocket CBT Pro Monthly$2.991 Month
- Pocket CBT Pro Yearly$34.991 Year
- Pocket CBT Pro$3.99
CBT for Beginners
No in-app purchases









