Not Now vs Efficient Pause
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Not Now
This app introduces a mindful pause before opening social media, encouraging users to reconsider their scrolling habits. It offers customizable delays and challenges to break unconscious app usage patterns, promoting intentional phone interaction without outright blocking.
- Mindful delays before app opening
- Customizable delay types (curtain, camera, black screen)
- Interactive challenges (typing, rotation, math)
- Tracks reconsidered app openings
- Calculates time saved
- Privacy-focused, on-device processing
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Not Now adds a mindful pause before opening social media apps - no blocking, just intentional delays that make you reconsider whether you really want to scroll right now. Does this sound familiar? You unlock your phone to check the time, and suddenly you're 30 minutes deep into Instagram. You didn't plan it. You didn't want it. It just… happened. Here's the solution: Not Now breaks the autopilot loop that makes you open social media without thinking. Instead of blocking apps completely (which never works long-term), we add a creative delay that gives your brain a moment to ask: "Did I really want to open this?" HOW IT WORKS: Choose your challenge. Every time you try to open a configured app (Instagram, TikTok, Facebook, Snapchat, X), you'll face one of these mindful delays: DELAYS: • Animated Curtain: Watch a calming curtain animation (5-40 seconds you choose) • Camera Mirror: See yourself in your front camera—yes, really look at yourself before scrolling • Black Screen: Stare at a countdown timer on a black screen (5-40 seconds) CHALLENGES: • Type Challenge: Type a random 12-character string correctly • Rotation Challenge: Physically rotate your phone 3-6 times • Math Problem: Solve a math equation (Easy, Medium, or Hard difficulty) Sounds annoying? That's the point. Social media apps are designed to be effortless. We add just enough friction to break the unconscious habit. THE SCIENCE: Your brain loves easy dopamine. Every time you open Instagram without thinking, you're strengthening that neural pathway. Not Now disrupts this pattern by making the action less automatic and more intentional. This isn't willpower—it's smart design. REAL RESULTS: • Track how many times you reconsidered opening an app • See your weekly time saved (we calculate 3 minutes saved per prevention) • Daily attempt counters show your patterns • Visual statistics help you understand your habits FULLY CUSTOMIZABLE: • Choose different delay types for different apps • Adjust difficulty levels (curtain duration, rotation count) • Configure only the apps YOU struggle with • Your rules, your pace WORKS SEAMLESSLY: Not Now integrates with iOS Shortcuts—one quick setup and it works automatically. Every time you try to open a configured app, your chosen delay appears. No subscription required for core features. PRIVACY FIRST: Everything happens on your device. We don't collect your usage data, track which apps you open, or sell your information. Your journey to mindful phone usage is completely private. WHO IS THIS FOR: • You've tried app blockers but always disabled them • You want to reduce social media without going cold turkey • You catch yourself opening apps without meaning to • You're ready to change your relationship with your phone NOT NOW vs OTHER APPS: Unlike traditional screen time apps that block or limit, Not Now works with your psychology. We don't create a forbidden fruit situation. We make impulsive scrolling slightly less appealing, so your brain naturally loses interest in constant checking. DIGITAL WELLBEING WITHOUT THE GUILT: This isn't about shaming yourself for phone usage. It's about creating awareness. Sometimes you'll complete the delay and open the app anyway—that's fine! The goal is intentionality, not perfection. GET STARTED IN 60 SECONDS: 1. Download Not Now 2. Set up the one-time Shortcuts automation 3. Done. Your new mindful phone experience begins. Take back control—not through restriction, but through awareness. Download Not Now and turn your biggest distraction into your best decision. --- Privacy Policy: https://getnotnow.com/privacy Terms (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ No phone icons created by nangicon - Flaticon
Efficient Pause
This app introduces a brief moment of reflection before opening potentially distracting applications. It prompts users to state their reason for opening an app, fostering conscious decision-making and breaking unconscious habits without imposing restrictions.
- Moment of awareness before opening apps
- Select apps for intentional access
- Choose a reason before opening
- Local data logging
- View app access totals
- Export data as CSV
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Description Efficient Pause adds a moment of awareness before opening distracting apps. Instead of blocking apps or enforcing limits, Efficient Pause asks a simple question: why are you opening this right now? That small pause is often enough to break unconscious habits. How it works • Select apps you want to access more intentionally • When you tap an app, choose a reason before opening it • Each check is logged locally on your device • View totals to see which apps you reach for most • Export your data anytime as a CSV Designed for intention, not restriction Efficient Pause does not block apps, impose limits, or judge behavior. It simply creates awareness so you can decide consciously. Privacy-first by design • No accounts • No ads • No analytics • No data collection • No cloud storage All data stays on your device and is never shared. Notes Some apps may not open if they are hidden, locked behind Face ID, or do not support opening from another app. In these cases, your check is still logged. If you want reliable opens, remove selected apps from your Home Screen and access them through Efficient Pause or the App Library. Efficient Pause is built for people who want clarity, not control.
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Verdict
The clearest difference is review sentiment: Efficient Pause at 100% against Not Now's 0%. Efficient Pause also leads on rating (5.0 vs 2.0) and in-app purchases (none vs 3). Not Now's advantage is iOS requirement (18.2 vs 26.2). On price, ratings volume, ads and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Not Now sells 3 in-app purchases, starting at $4.99 per month. Efficient Pause asks for nothing beyond the download.
Efficient Pause holds the better App Store score, 5.0 against 2.0. Both are backed by a comparable volume of ratings — 1 and 1 respectively. Written reviews point the same way: 0% of Not Now's written reviews are positive against 100% of Efficient Pause's.
| Parameter | Not Now | Efficient Pause |
|---|---|---|
| Price | Free | Free |
| Rating | 2.0 (1 ratings) | 5.0 (1 ratings) — better |
| Positive reviews | 0.0% of reviews | 100.0% of reviews — better |
| Number of ratings | 1 | 1 |
| Update frequency | Every 2 weeks | — |
| Ads | No | No |
| In-app purchases | Yes | No — better |
| Monetization | Freemium | Free — better |
| Devices | iPhone | iPhone, iPad — better |
| Requires iOS | 18.2 — better | 26.2 |
| Further details — not scored | ||
| Size | 130 MB | 0 MB |
| Age rating | 4+ | 4+ |
| Developer | DANIEL ANGIELCZYK | Efficient Saul |
Customer experience
Not Now
Efficient Pause
In-app purchases
Not Now
- Not Now Monthly Subscription$4.991 Month
- Not Now Yearly Subscription Promo3 Days trial$9.991 Year
- Not Now Yearly Subscription3 Days trial$19.991 Year
Efficient Pause
No in-app purchases
Questions
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