SHIFT vs Birthing Mothers
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
SHIFT
This app offers guided EFT tapping sessions and affirmations to help manage stress, anxiety, and overwhelm. It provides visual and audio guidance for tapping points, with quick reset options and progress tracking.
- Guided EFT tapping sessions
- Quick reset options
- Visual and audio guidance
- Sessions for stress, sleep, focus
- Progress tracking
- Home screen widget
Read full descriptionHide full description
Less stress. More you. SHIFT makes EFT tapping simple and accessible for moments of stress, anxiety, racing thoughts, tension, or everyday overwhelm. Choose how you’re feeling, find a session that fits the moment, and follow calming audio with clear visual guidance through each tapping point. No tapping experience required. FEEL BETTER RIGHT FROM YOUR HOME SCREEN Add the SHIFT widget for quick access whenever you need a reset. Choose a full guided session or try a Quick Shift—a short, one-round tapping experience for moments when you only have a few minutes. WHY SHIFT • Guided EFT tapping and affirmations • Quick Shifts for fast resets • Sessions for stress, sleep, confidence, focus, and motivation • Clear visual guidance for every tapping point • Multiple guided voices and optional background music • Filters to help you quickly find the right session • Favorites, practice history, and progress tracking • Beginner-friendly tapping-point guidance HOW IT WORKS 1. Choose what you’re feeling or want to shift. 2. Pick a session that fits your time and focus. 3. Follow the guided audio, words, and tapping-point visuals. Whether you’re starting your day, preparing for a difficult moment, rebuilding confidence, or winding down for sleep, SHIFT gives you a practical reset you can use whenever you need it. SHIFT is designed for everyday wellness and self-guided emotional resets. It is not medical care, therapy, or emergency support.
Birthing Mothers
This platform integrates conventional medicine and holistic care for maternal wellness, supporting users from preconception through early parenthood. It offers live expert sessions, community connections, and resources for physical, mental, and emotional well-being.
- Live expert sessions
- Community support groups
- Educational content
- Nutritional guidance
- Movement and yoga practices
- Mental health resources
- 24/7 companion support
Read full descriptionHide full description
Birthing Mothers is an integrative maternal wellness platform that brings conventional medicine and holistic care together in one place — so you never have to choose between your OB and your doula, your nutritionist and your meditation teacher, your medical answers and your deeper knowing. And that journey begins earlier than you might think. Before the test. Before the bump. Before the due date circled on the calendar — there is a season that deserves as much attention, care, and support as any that follows. Birthing Mothers begins here. In the quiet, intentional space of preconception — where most apps are silent, we show up. With guidance on nourishing your body before trying, cleansing and cycle support, emotional preparation, and the intention behind conscious conception. Because how you begin matters. And the foundation you lay before pregnancy shapes everything that comes after. From that place of preparation, the platform walks with you through every stage that follows — integrating conventional care from MDs, lactation consultants, and reproductive endocrinologists with holistic support from doulas, nutritionists, breathwork practitioners, pelvic floor specialists, and mental health professionals, all in one place. Features include: Live Events with Expert Practitioners Join live sessions hosted by a rotating roster of specialists covering the full spectrum of maternal health — from infertility deep dives with a reproductive endocrinologist to breathwork for postpartum identity, gestational diabetes nutrition, and pelvic floor guidance. Conventional medicine and holistic practice, together. Connect with Mothers in Your Stage Find your people. Join live group events and chat circles with women in your exact phase — the two-week wait, the NICU, baby loss, or the fourth trimester fog. Real conversations with women who get it, in a space built just for mothers. Empowered Mind Educational content from certified practitioners across preconception, pregnancy, birth, and early parenthood. Habit stacking, momma to-do lists, and milestone guidance to help you feel informed and confident at every stage. Empowered Body Stage-specific nutritional plans, symptom and supplement support, yoga and movement practices, and pelvic floor health resources — all designed to help your body thrive. Empowered Soul Breathwork and meditation sessions, mental health and healing practitioner guidance, and dedicated resources for pregnancy loss, infertility, the NICU, and the emotional complexity of motherhood. Momma S.O.S. is available when you need immediate support. Your Maternal Wellness Companion Sometimes you need guidance at 3am. Your Birthing Mothers companion is always there — ask anything, from first trimester questions to navigating a difficult diagnosis. Warm, evidence-informed support designed to reduce overwhelm and create ease, whenever you need it. Community A space to post the unfiltered and the beautiful, cheer each other on, follow women who get it, and be seen in the fullness of what motherhood actually looks like — not the highlight reel, but the real thing. Birthing Mothers was created because most apps stop at birth, treat pregnancy as a medical event rather than a whole-life experience, and leave mothers without the integrative, personalized support they deserve. This platform exists to change that. Your motherhood journey is not a phase. It is a lifelong becoming — and Birthing Mothers is here for all of it.
Screenshots
Verdict
The clearest difference is update cadence: SHIFT at every 10 days against Birthing Mothers's every 2 months. On price, rating, ratings volume and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 5.0 for SHIFT against 5.0 for Birthing Mothers. Both are backed by a comparable volume of ratings — 11 and 4 respectively.
SHIFT ships an update every 10 days, Birthing Mothers every 2 months. The most recent releases landed on November 5, 2026 and October 31, 2026 respectively.
| Parameter | SHIFT | Birthing Mothers |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (11 ratings) | 5.0 (4 ratings) |
| Positive reviews | 100.0% of reviews | — |
| Number of ratings | 11 — better | 4 |
| Update frequency | Every 10 days — better | Every 2 months |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPod | iPhone, iPad |
| Requires iOS | 15.0 — better | 16.4 |
| Further details — not scored | ||
| Size | 315 MB | 103 MB |
| Age rating | 4+ | 17+ |
| Developer | Zaylin Tsakiris | Birthing Mothers Inc. |
Customer experience
SHIFT
Birthing Mothers
In-app purchases
SHIFT
No in-app purchases
Birthing Mothers
No in-app purchases









