Comparison

ThinkLater vs Selva

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

ThinkLater

Features
Read full description

Stop impulse buying — before it costs you. About to check out because it’s on sale? If it feels urgent right now, it probably won’t tomorrow. ThinkLater helps you pause before shopping, so you don’t spend money you’ll regret later. A short wait is often all it takes to realise you didn’t need it. How ThinkLater works • Add what you’re about to buy • Rate how emotional you feel • Set a cool-off (1h, 24h, or longer) • Look back and see what you didn’t need to spend money on Not just for shopping Use ThinkLater whenever you feel the urge to: • Buy something impulsively • Send an emotional message • Give in to cravings or stress • Make a rushed life decision ThinkLater isn’t about saying “no”. It’s about waiting — and saving money.

About

Selva

This app helps you pause before acting on urges and build positive habits. It offers a timed breathing exercise to manage cravings and tracks your progress in resisting impulses and maintaining routines. Optional social accountability features are available.

Highlights
  • Impulse tracking with cooldown timer
  • Habit building with custom active days
  • Resistance rate and progress visualization
  • Optional friend accountability (Circle)
  • Spending tracker for impulse buys
  • Privacy-focused with no sign-up required
Read full description

Every impulse is a moment to pause. Every small habit is a chance to grow. Feel the urge to snack, doomscroll or impulse buy? Open Selva, take a breathing pause, then log whether you resisted or gave in. Build daily habits alongside your impulse tracking, with Sprout there to celebrate your progress and encourage your next step. TRACK YOUR IMPULSES Create tiles for the impulses you want to understand, from online shopping to late-night scrolling. Use the adjustable breathing timer to give yourself space before deciding what comes next. Log either outcome without judgement and start noticing your patterns. BUILD DAILY HABITS Make room for the things that matter: walking, reading, meditating or drinking more water. Choose your active days, add a personal description and celebrate your streaks. Scheduled rest days and days you mark as skipped preserve your individual habit streak. GROW WITH SPROUT Small wins deserve recognition. Sprout brings encouragement, personalised coaching moments and celebrations inspired by your habits and impulses. Coming back counts, too. KEEP YOUR PROGRESS CLOSE Add Selva widgets to your Home Screen to keep your habits and streaks in sight throughout the day. UNDERSTAND YOUR PROGRESS See the proportion of logged impulses you resisted. With Selva Pro, explore full analytics, progress graphs, calendars and detailed insights for each impulse. Discover patterns in your own activity over time. GROW TOGETHER WITH CIRCLE Connect with friends using a share code. Choose which habits and impulses each friend can see, send emoji reactions and encourage one another. No email or phone number required. SEE YOUR SPENDING Optionally record what you spent when logging an impulse. Selva Pro’s spending insights help you understand how those purchases add up. YOUR DATA, YOUR CHOICE Start without creating an account. Your habit and impulse records are stored on your device. If you activate Circle, a snapshot of your habits and impulses is uploaded to support sharing; your per-friend settings control what each friend sees. Selva also uses usage analytics and advertising measurement, as explained in our Privacy Policy. We do not sell your data. START FREE Track 1 impulse and up to 3 habits, use the breathing timer and connect with friends through Circle. SELVA PRO Unlock unlimited habits, unlimited impulses, full analytics, spending insights and data export. Eligible subscribers can start with a 7-day free trial. Choose a monthly or annual subscription. Prices and trial availability are shown before purchase. Payment is charged to your Apple ID account at purchase confirmation or, where applicable, when your free trial ends. Your subscription automatically renews unless cancelled at least 24 hours before the end of the current period. Manage or cancel your subscription in Settings > Apple ID > Subscriptions. Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Privacy Policy: https://selvaapp.io/privacy.html Selva Terms of Use: https://selvaapp.io/terms.html

Screenshots

ThinkLater4 screens
Selva4 screens

Verdict

The call

The clearest difference is ads: ThinkLater at none against Selva's shown. ThinkLater also leads on update cadence (every 2 days vs every 2 weeks). On price, in-app purchases, device support and iOS requirement there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. ThinkLater sells 1 one-off in-app purchase and Selva sells 2 in-app purchases, starting at $8.99 per month. Whichever you choose, the download price is not the number that matters.

UpkeepUpdate frequency

ThinkLater ships an update every 2 days, Selva every 2 weeks. The most recent releases landed on October 8, 2026 and October 10, 2026 respectively.

Scorecard2 real differences · 8 level
ThinkLater versus Selva: the parameters behind the verdict, then further details
ParameterThinkLaterSelva
PriceFreeFree
Rating—5.0 (1 ratings) — better
Positive reviews—100.0% of reviews
Number of ratings—1 — better
Update frequencyEvery 2 days — betterEvery 2 weeks
AdsNo — betterYes
In-app purchasesYesYes
Monetization—Freemium
DevicesiPhone, iPadiPhone, iPad
Requires iOS16.0 — better16.4
Further details — not scored
Size53 MB66 MB
Age rating4+12+
DeveloperJiang ChenOSUAPP LTD

In-app purchases

1 purchases

ThinkLater

One-time1
  • ThinkLater Premium$2.99
2 purchases

Selva

Subscriptions2
  • Selva Pro Monthly$8.991 Month
  • Selva Pro Annual$69.991 Year

Questions

Is ThinkLater free?
ThinkLater is free to download, with in-app purchases available.
Is Selva free?
Selva is free to download, with in-app purchases available.
Do ThinkLater or Selva have ads?
Selva shows ads; ThinkLater does not.
Which is updated more often, ThinkLater or Selva?
ThinkLater ships an update every 2 days, and Selva every 2 weeks. Most recently, ThinkLater was updated on October 8, 2026 and Selva on October 10, 2026.

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