Align vs improof
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Align
This app offers an identity engineering system to analyze and measure your daily actions against your defined standards. It uses AI to grade your output, provides a closed ecosystem for group accountability, and offers personalized coaching to help you achieve your goals.
- Identity Blueprinting
- AI-graded daily output
- Group accountability (Nebula)
- Conversational AI coaching
- AI-driven behavioral audits
- Tiered progression system
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Finish what you start. Stop repeating what you regret. Most AI apps answer whatever you type. Align reads what you actually did: the actions you set, the proof you wrote, the practices you kept. A coach works from that record every day, so you can see what is really running your days and what to change. BUILDING SOMETHING? THAT'S BUILD. A business, a degree, a body of work. You already know what to do. The problem is the days that feel busy and end with nothing to show. In Build you set three actions a day and write one sentence on what really happened for each. The AI grades that proof, out of 25 for your most important action and 20 for the other two, so "worked on it" stops counting as done. By month's end you can see exactly what got finished. STUCK IN THE SAME PATTERN? THAT'S RULE. If your day mostly belongs to a job, your kids or other people, the goal is different: one pattern that stops running you. Snapping at the people you love. The phone at midnight. Starting over every Monday. In Rule you pick one pattern and a few small practices, and tick them off. Nothing is graded. Over the weeks, the coach helps you see when the pattern starts, what it gives you in the moment and where you can step in earlier. Bad days still happen. A miss is information, not a reset. WHAT YOU'LL HAVE AFTER A FEW WEEKS • The pattern, named in plain words, and the moment it usually begins • A heatmap of every day you kept, so you know whether it's working without guessing • Finished work you can point to, separate from work that only felt busy • Proof you've changed: before you move up a tier, the AI checks the evidence WHY IT'S NOT ANOTHER TRACKER OR CHATBOT A tracker counts ticks. Align starts from your record: • Daily Signal: plan your day and get a morning read of yesterday, with the pattern underneath and your next move • Check-ins: morning and evening you set and tick your actions, and the coach asks about the part that slipped • Nightly profile: while you sleep, it updates what it knows about you, so tomorrow starts from your real week • Observer: every 5 to 7 active days, when the evidence is there, a report on what repeated, why and what to test next • Frequencies: a chat with the same coach, who already knows your week It's honest without being harsh. When life is genuinely heavy, Align asks for less. MAKE IT YOURS In Build, choose how the coach grades: Sovereign (balanced), Execution (strictest, shipping first) or Expansion (learning, creating, connecting). An optional Christian faith layer is one toggle away. With Pro, pick any color for the whole app. FREE AND PRO Free: morning and evening check-ins to set and tick your actions or practices, each ending with a question from the coach; AI grading of your proof; the heatmap; tier reviews; the weekly check-in in Build; The Audit (a guided look at one real day); the Daily Signal and short daily lessons on your home screen. Pro: a real conversation with the coach in your check-ins, the nightly profile, Observer reports, Frequencies chat, the worksheet library and custom colors. Sign in during setup and you get 7 days of Pro, free, no card, from your next check-in. It includes one guided worksheet; the others open on a paid plan. Align won't try to motivate you. Motivation changes by the hour. Align keeps the record, and the record shows you what's changing and what isn't yet. Align is a coaching tool, not medical or mental health care. SUBSCRIPTION TERMS Payment is charged to your Apple Account at confirmation of purchase. Subscriptions renew automatically unless auto-renew is turned off at least 24 hours before the end of the current period. Your account is charged for renewal within 24 hours before the end of the current period. You can manage or turn off auto-renew in your Account Settings after purchase. Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Privacy Policy: https://alignapp.eu/privacy
improof
This comprehensive health app helps you track nutrition, connect with coaches, and sync wearable data. Set personalized goals and monitor your progress to achieve a healthier lifestyle.
- Log meals and track macronutrients
- AI-powered meal logging
- Connect with personal trainers
- Sync with Apple Health, Google Fit, Fitbit
- Set personalized fitness goals
- View progress and insights
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improof is a fitness and nutrition tracker for people who want real progress — and for the coaches who help them get there. Log your food by typing a sentence, let your workouts sync themselves, and keep everything in one place. LOG MEALS BY DESCRIBING THEM Type "grilled chicken sandwich and an apple" and improof turns it into a structured meal with calories, macros, and micronutrients drawn from the USDA FoodData Central database. Review and edit anything before you save. Prefer to search? Look up any food directly and adjust portions to match what you actually ate. TRACK EVERY WORKOUT Start a cardio session and follow your time, distance, steps, and heart rate live — on screen, on your Lock Screen, and in the Dynamic Island. Log strength work set by set with weight, reps, and running volume totals. Everything lands in your history with a weekly view and an activity streak. SYNCS WITH APPLE HEALTH Connect Apple Health once and your workouts, heart rate, steps, and sleep flow in automatically, including data from Apple Watch. Sessions you record in improof can be written back to Health, so your rings and your log agree. You can also connect a Fitbit or Garmin account. BUILD RECIPES ONCE, REUSE THEM Save the meals you eat all the time as recipes with a full ingredient-level nutrition breakdown, then log them in a tap. SET GOALS THAT MEAN SOMETHING Start with the aspiration — the thing you actually want — then break it into measurable goals for weight, daily calories, or activity minutes. improof calculates your BMR and TDEE from your body metrics and tracks your progress history over time, with reminders when you want them. TRAIN WITH A COACH Connect to a certified coach with an invite link or find one near you. Your coach can build training programs and meal plans that show up right in your app. You decide exactly what they see — activities, nutrition, recovery, or progress notes — with per-category consent you can change or revoke at any time. Not working with a coach? Every tracking feature works on its own. MADE TO LIVE ON YOUR PHONE Sign in with Apple, Google, or a one-time email code. Light and dark themes, metric or imperial units, a profile you can rearrange, and a guided tour the first time through. Start where you are. Track what matters. improof. — improof requires an account. Health data access is optional and can be turned off at any time in the Health app or in improof's settings.
Screenshots
Verdict
The clearest difference is in-app purchases: improof at none against Align's 6. Align's advantage is update cadence (every 2 days vs every 2 weeks). On price, ads, device support and iOS requirement there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Align sells 6 in-app purchases, starting at $17.99 per month. improof asks for nothing beyond the download.
Align ships an update every 2 days, improof every 2 weeks. The most recent releases landed on November 5, 2026 and October 31, 2026 respectively.
| Parameter | Align | improof |
|---|---|---|
| Price | Free | Free |
| Rating | — | 5.0 (1 ratings) — better |
| Positive reviews | 0.0% of reviews | — |
| Number of ratings | — | 1 — better |
| Update frequency | Every 2 days — better | Every 2 weeks |
| Ads | No | No |
| In-app purchases | Yes | No — better |
| Monetization | Freemium | Free — better |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 15.1 | 15.1 |
| Further details — not scored | ||
| Size | 53 MB | 45 MB |
| Age rating | 12+ | 17+ |
| Developer | Nikola Horvat | Improof |
Customer experience
Align
improof
In-app purchases
Align
- Align Pro Monthly1 Month trial$17.991 Month
- Align Pro Monthly$17.991 Month
- Align Pro Quarterly3 Months trial$44.993 Months
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- Align Pro Quarterly$44.993 Months
- Align Pro Annual1 Year trial$99.991 Year
- Align Pro Annual$99.991 Year
improof
No in-app purchases









