deepFormula vs Swim Away
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
deepFormula
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deepFormula is the AI formulation assistant built for R&D scientists and product development teams. From first concept to finished specification, deepFormula guides your formulation decisions with structured workflows, industry-standard taxonomies, and a built-in Claude AI assistant. — FORMULATION WIZARD — Start a new formulation with a step-by-step wizard that maps your product to a two-level industry taxonomy — 8 major sectors (Food & Beverage, Personal Care, Pharmaceuticals, Agrochemicals, Polymers & Plastics, Paints & Coatings, Household & Industrial Cleaners, Nutraceuticals & Dietary Supplements) each with detailed sub-categories. The wizard captures formulation type, processing mode, and key performance targets, then launches the AI assistant with full context for your specific domain. — AI FORMULATION ASSISTANT — Every formulation session opens a context-aware chat powered by Claude. Ask about ingredient interactions, regulatory constraints, stability trade-offs, or processing parameters. The assistant knows your industry, your formulation type, and your stated objectives — answers are grounded in your session, not generic responses. — GENERATE & DIY MODES — Generate mode lets the AI propose a complete starting formula based on your targets — ingredients, percentages, processing notes, and rationale. DIY mode gives you a structured blank canvas to build from scratch with AI guidance available at every field. Switch between modes at any time. — FOCUS GROUP SIMULATOR — Simulate expert panel evaluation before physical prototyping. Define your formulation attributes and target specifications, set the number of virtual evaluators, and run a Monte Carlo simulation to estimate spec-pass probability for each attribute. Understand which parameters carry the most risk before committing lab resources. Results are presented as attribute-level statistics with pass/fail probability distributions. — FORMULATION LIBRARY — Every session is saved to a searchable library. Review past formulations, compare approaches across projects, export to PDF or CSV for lab notebooks and regulatory dossiers, and share directly with your team. The library persists across sessions with full chat history for each formulation. — KNOWLEDGE BASE — Build a persistent domain knowledge base for your organisation. Tag subjects, link to formulation sessions, and surface relevant references inside the AI chat. The knowledge base grows with your team's expertise and remains available offline. — DEMO MODE — A fully guided interactive demo walks through a complete formulation scenario — chocolate reformulation or fiberglass insulation design — in a step-by-step walkthrough. No account or subscription required to explore the app. Share the demo with stakeholders before purchasing. — SYNOPSIS SHEET — Each formulation generates a printable synopsis: industry classification, formulation type, key targets, ingredient summary, and AI rationale — ready to attach to a project brief or regulatory submission. deepFormula is designed for professional R&D use. AI outputs are advisory and should be validated by qualified formulators before production use. Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Swim Away
This app offers a suite of tools designed to help users reduce their screen time. It features gamified challenges, app blocking, focus timers, mini-games, educational content, and a pixel art editor, all within a relaxing pixel-art aesthetic.
- Gamified screen time challenges
- NFC-based app blocking
- Pomodoro-style focus timer
- Pixel-art mini-games
- Ocean-themed educational content
- Pixel art editor for custom mascots
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Swim Away is a calm, pixel-art toolkit for spending less time on your phone. One app, multiple tools, all built to help you put it down. OCEAN: The original. For every 45 minutes you stay off your phone, you earn a new fish, starting from small creatures like starfish and working your way up to the legendary Star Guppy. Merge matching fish to discover new species across 11 tiers, and customize your ocean with decorations, corals, and color themes using stars earned in game. Join shared oceans with friends, compete on leaderboards, and see everyone's best fish together. BLOCK APPS: Tap a small NFC Mascot Card on the back of your iPhone to lock or unlock your distracting apps. Pick which apps to block in each Mode, customize the Mode's color and icon, and track how much time you saved. FOCUS: A Pomodoro-style focus timer that blocks your apps during each focus phase. Pick a length, schedule a session for later, and watch a calm ocean scene while you work. ARCADE: Six pixel-art mini-games that pay you in stars. Memory, Whack-a-Fish, Connect 4, Tic-Tac-Toe, 2048, and Fish Slide. LEARN: A scrollable feed of ocean facts and quick quizzes. Answer correctly to bank screen time you can spend on your blocked apps. Five themed topics, hundreds of cards. STUDIO: A pixel art editor for designing your own mascot. Paint pixel by pixel on a 24×24 grid and save up to 12 designs, set one as your profile picture across every tool, or order a real NFC Mascot Card printed with your art. With Apple Screen Time integration, home and lock screen widgets, monthly archives, and a relaxing pixel-art style throughout, your ocean keeps evolving the more you disconnect.
Screenshots
Verdict
The clearest difference is update cadence: Swim Away at every 3 days against deepFormula's every 2 months. deepFormula's advantage is device support (3 vs 1). On price, ads, in-app purchases and iOS requirement there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. deepFormula sells 2 in-app purchases, starting at $799.00 per month and Swim Away sells 3 one-off in-app purchases. Whichever you choose, the download price is not the number that matters.
deepFormula ships an update every 2 months, Swim Away every 3 days. The most recent releases landed on October 4, 2026 and October 17, 2026 respectively.
| Parameter | deepFormula | Swim Away |
|---|---|---|
| Price | Free | Free |
| Rating | — | 4.9 (8 ratings) — better |
| Positive reviews | — | 100.0% of reviews |
| Number of ratings | — | 8 — better |
| Update frequency | Every 2 months | Every 3 days — better |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Monetization | — | Free with in-app purchases |
| Devices | iPhone, iPad, iPod — better | iPhone |
| Requires iOS | 15.0 — better | 16.0 |
| Further details — not scored | ||
| Size | 84 MB | 31 MB |
| Age rating | 4+ | 4+ |
| Developer | Jean Claude Zabaloff | PMARC LLC |
In-app purchases
deepFormula
- deepFormula$799.001 Month
- deepFormulaFree
Swim Away
- 100 Stars$0.99
- 600 Stars$4.99
- 5000 Stars$12.99








