Image Actions vs Reference Board
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Image Actions
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Image Actions is a fast, simple way to transform your images using Shortcuts. Create powerful image workflows you can run with a tap, a widget, or an automation. Instead of opening an editor every time, let Image Actions handle the repetitive work for you. Use Image Actions to change the following EXIF properties of your photos: - Add a user comment to a photo - Read a user comment from a photo - Remove a user comment from a photo - Add a location tag to a photo - Read a location tag from a photo - Remove a location tag from a photo - Check if a photo has a location tag - Add a location tag to a photo based on your current location - Add a location tag to a photo based on the latitude and longitude of a location - Mark a photo as screenshot Designed for Shortcuts Image Actions is built specifically to work inside Apples Shortcuts app. Add its actions to your existing shortcuts or build new ones from scratch. Once set up, you can run your image flows from: - The Shortcuts app - Share sheet - Automations, such as after taking a photo or saving a file Examples of what you can automate - After taking a screenshot, add a location tag and save it to a specific folder - Read location data from a photo and add it to the filename Why use Image Actions - Save time on repetitive edits - Keep full control by defining your own workflows - Avoid large file sizes when sharing by mail or chat - Get consistent results across all your images Image Actions turns simple Shortcuts into powerful tools for managing your images, so you spend less time editing and more time creating and sharing.
Reference Board
This app offers an infinite canvas for visually organizing thoughts and inspiration. Users can drop in various media types, arrange them freely, and zoom in or out to explore connections. Instant search functionality helps locate specific items across all boards.
- Infinite canvas
- Visual idea organization
- Supports images, videos, quotes
- Freeform arrangement
- Instant search
- Zoom in/out functionality
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Reference Board is a private visual workspace for collecting inspiration, developing ideas, and keeping creative research close at hand on Mac, iPhone, and iPad. BUILD VISUAL BOARDS • Collect images, videos, links, text, colors, and PDFs in one place. • Arrange references freely on an infinite canvas or switch to an organized grid. • Move, resize, group, stack, crop, flip, and annotate without changing your original media. • Use the loupe to inspect fine details in images and videos. FIND WHAT YOU NEED • Search across boards and references. • Use on-device analysis, OCR, colors, metadata, and visual similarity to rediscover material quickly. • Keep notes and details attached to the work they describe. SYNC, COLLABORATE, AND SHARE • Keep your library in sync across Mac, iPhone, and iPad with iCloud. • Invite others to collaborate on shared boards. • Publish a separate public, view-only webpage when you want to present your work more widely. • Update or unpublish a published board whenever you like. WORK YOUR WAY • Import from Photos, Files, Safari, drag and drop, or the Share Sheet. • Export boards as images, PDFs, or Reference Board archives. • Use widgets, Shortcuts, the screen saver, and optional MCP automation to connect Reference Board to your workflow. ONE PURCHASE. NO SUBSCRIPTION. New customers receive Reference Pro with their App Store purchase, including unlimited private boards and items, Publish to Web, AI metadata and visual discovery, new collaborations, PDF export, and MCP automation. People who acquired Reference while it was free keep their existing Free plan with one private board and up to 20 items. They can unlock lifetime Reference Pro with a one-time in-app purchase. Reaching a Free limit never deletes or hides existing work. Original paid-app customers and people who already purchased lifetime Reference Pro keep permanent Pro access automatically.
Screenshots
Verdict
The clearest difference is update cadence: Reference Board at every 4 days against Image Actions's every 3 weeks. Reference Board also leads on chart position (#163 vs unranked). Image Actions's advantage is price ($3.99 vs $5.99) and iOS requirement (17.6 vs 26.0). On ads, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Image Actions costs $3.99 and Reference Board $5.99 up front. Neither carries in-app purchases, so what you see is what you pay.
Image Actions ships an update every 3 weeks, Reference Board every 4 days. Both last shipped on October 25, 2026.
| Parameter | Image Actions | Reference Board |
|---|---|---|
| Price | $3.99 — better | $5.99 |
| Rating | — | 4.7 (6 ratings) — better |
| Positive reviews | — | 70.0% of reviews |
| Number of ratings | — | 6 — better |
| Update frequency | Every 3 weeks | Every 4 days — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | — | Paid |
| Best chart rank | — | #163 — better |
| Devices | iPhone, iPad | iPhone, iPad, Mac — better |
| Requires iOS | 17.6 — better | 26.0 |
| Further details — not scored | ||
| Size | 21 MB | 23 MB |
| Age rating | 4+ | 4+ |
| Developer | Wesley de Groot | Jordan Ruchtie |
In-app purchases
Image Actions
No in-app purchases
Reference Board
No in-app purchases









