Ella vs Anchor
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Ella
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Talk through stress, grief, anxiety, and overthinking with warm, grounded AI support. Ella is an AI companion for emotional support, guided self-reflection, therapist prep, and between-session check-ins. Use it when your mind feels stuck, when you need help putting feelings into words, or when you want one clear next step instead of spiraling alone. Ella is designed for the moments when you are lying awake at night, recovering from a hard conversation, overwhelmed by stress, stuck in anxious thoughts, or trying to sort out what you actually feel. It helps you slow down, reflect more clearly, and move forward with more perspective. What you can do with Ella • Start guided chats for stress, anxiety, grief, overthinking, emotional overwhelm, and burnout • Talk through relationship stress, conflict, self-worth, loneliness, and feeling misunderstood • Reflect on sadness, anger, shame, guilt, fear, frustration, and difficult emotions that are hard to name • Use Ella for therapist prep, hard conversations, and support between therapy sessions • Use gentle check-ins when you want support without writing a lot • Keep continuity across conversations with memory and chat history • Revisit past threads and pick up where you left off • Turn vague distress into clearer thoughts, reflection, and one useful next step Why people choose Ella • Warm, grounded support Ella is designed to feel kind, thoughtful, and steady, not like a generic chatbot that agrees with everything. • Remembers what matters Keep important context, revisit past chats, and stay in control of what is remembered. • Guided without complicated prompts You do not need to figure out the perfect thing to say. Ella helps with guided chats, check-ins, and structured reflection by default. • Useful in real life Use Ella for emotional processing, wording help, therapist prep, difficult conversations, and support when therapy is unavailable, expensive, or simply not available in the moment. • Private and easy to return to Come back when you need support, reflection, or a calmer way to think through what is weighing on you. Ella is built for emotional support and guided self-reflection. It is not a medical device, not crisis care, and not a replacement for a licensed therapist. If you want support that feels more personal than generic AI chat, more available than waiting for an appointment, and more useful than spiraling alone, Ella is built for that. Terms: https://umbrellajournal.ca/legal/tos Privacy Policy: https://umbrellajournal.ca/legal/privacy
Anchor
This app offers a unique routine tracker designed for individuals with ADHD, focusing on continuous progress rather than streaks. It features an on-device AI companion for personalized check-ins and weekly reflections, with options for enhanced features through an optional Pro subscription.
- Chain-based progress tracking (no broken streaks)
- On-device AI companion for personalized check-ins
- Hard Day Mode to simplify routines
- Daily check-in and personalized weekly letters
- Routine linking to existing habits
- Medication reminders
- Optional Pro features like unlimited routines and AI memory
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Every habit app starts the same way. You build a streak. Then life gets heavy, and the app shows you a broken streak or a zero. You feel like you failed. You stop opening it. That's not you. That's an app that wasn't built for your brain. Anchor is different. Anchor is a daily routine companion built specifically for ADHD brains. There are no streaks to break. Instead, every day you show up adds a link to your chain. Miss a day? The chain adds a softer, quieter link and keeps growing. Nothing resets to zero. Your chain never breaks - not ever. Because missing days isn't a failure. It's ADHD. YOUR COMPANION Anchor includes an on-device AI companion that checks in with you, helps you shrink an overwhelming day down to just one routine, and writes you a personal weekly letter reading your real week back to you with kindness. Unlike other apps, Anchor's AI runs entirely on your iPhone using Apple Intelligence. Nothing - your routines, your patterns, your letters - is ever sent anywhere. No account. No cloud. No subscription required to start. WHAT ANCHOR DOES Your chain never breaks: every day you show up adds a link. Miss a day, and a softer link is added. Nothing ever resets to zero. On-device AI companion: warm morning check-ins based on your real routines. Not a generic "Great job!" Your real week. Hard Day Mode: feeling overwhelmed? Anchor shows only your most important routine and hides the rest. One thing. That's enough. Daily check-in: tell your companion what kind of day you're having. It adjusts what it shows you and how it talks to you. Link your routines: connect each routine to something you already do ("After my morning coffee: Morning meds"). This method can double follow-through for ADHD brains. Weekly personal letter: once a week, your companion writes you a short letter about your week. Not generic encouragement. Your stats, your patterns, your wins. Alexa announcements (Pro): phone notifications are easy to ignore. Anchor can announce your routines on any Alexa in your home. Morning, afternoon, and evening blocks: see only what you need right now. Medication reminders: on hard days, medication routines are automatically prioritized. No red states. No guilt. No broken streaks. FREE FOREVER Start with up to 3 routines. Your chain and all your history are yours forever - no expiry, no nag screens, no data held hostage. Show up consistently and Anchor unlocks more routine slots automatically - no purchase required. ANCHOR PRO (OPTIONAL) Pro adds a companion that learns you over time - your specific routines, your patterns across weeks, which days run harder, what's becoming automatic. After a few weeks it starts noticing things: "Tuesdays look harder for you - that's just data, not a verdict." Pro includes: Unlimited routines Companion memory - learns your patterns week over week Weekly personal letter, written about your real week "Too much today?" - shrink your day to one routine Alexa announcements - hear your routines spoken aloud in your home, not just on your phone Everything runs on your phone. Nothing sent anywhere. Pro is $2.99/month or $24.99 once - yours forever, no recurring charge. PRIVACY Everything stays on your phone. There is no Anchor account, no server, no analytics. When you delete the app, everything goes with it. Anchor's AI uses Apple Intelligence - running entirely on your device, not ours. The AI companion requires a device that supports Apple Intelligence (iPhone 15 Pro or later). On every other iPhone, the chain, routines, and reminders work beautifully - nothing is greyed out or locked. BUILT FOR YOU Anchor was built for adults with ADHD who've tried every habit app and stopped using them. If the app ever made you feel worse about yourself, this is what we built instead. No shame. No broken chains. Terms of Use: https://workstreamapps.com/anchor/terms
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Verdict
The clearest difference is device support: Ella at 3 against Anchor's 1. On price, update cadence, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Ella sells 4 in-app purchases, starting at $14.99 per month and Anchor sells 2 in-app purchases, starting at $2.99 per month. Whichever you choose, the download price is not the number that matters.
Ella ships an update every 2 weeks, Anchor weekly. The most recent releases landed on October 13, 2026 and October 24, 2026 respectively.
| Parameter | Ella | Anchor |
|---|---|---|
| Price | Free | Free |
| Rating | — | 5.0 (5 ratings) — better |
| Positive reviews | — | 100.0% of reviews |
| Number of ratings | — | 5 — better |
| Update frequency | Every 2 weeks | Weekly — better |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Monetization | — | Free with in-app purchases |
| Devices | iPhone, iPad, iPod — better | iPhone |
| Requires iOS | 15.1 — better | 16.4 |
| Further details — not scored | ||
| Size | 115 MB | 63 MB |
| Age rating | 4+ | 4+ |
| Developer | Umbrella Journal Inc | David Cavill |
In-app purchases
Ella
- Ella Pro Monthly7 Days trial$14.991 Month
- Ella Premium Plus Monthly$24.991 Month
- Ella Pro Yearly7 Days trial$99.991 Year
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- Ella Premium Plus Annual$179.991 Year
Anchor
- Anchor Pro$2.991 Month
- Anchor Pro — Lifetime$24.99









