EmberTend vs FocusDrop

You know what to do. You can see the task right there. But you can't make yourself start. That's not laziness. That's not a character flaw. That's your ADHD brain hitting the wall between knowing and doing. EmberTend lives in that gap. NOT ANOTHER TO-DO LIST To-do lists are where ADHD motivation goes to die. Every unfinished item becomes a brick in a wall of shame. EmberTend works differently: One task at a time. Not a list of twenty things screaming with equal urgency — one thing. The thing you chose. Right now. Always visible. Your task stays on your Lock Screen and Dynamic Island. Not buried in an app you'll forget to open — right there, impossible to lose. Your phone becomes prosthetic working memory. No accumulation. Paused tasks expire after 24 hours. No graveyard of past intentions. No monument to failure. Just what matters now. WHEN YOU GET STUCK Other apps leave you staring at a task you can't start. EmberTend asks how you're stuck and responds accordingly: "It's too big" — We break it into steps small enough to start in two minutes. AI-powered micro-steps turn "clean the kitchen" into "clear the counter by the sink." Each step is a step done. "I'm dreading it" — We reframe the emotional barrier. Not toxic positivity. Real acknowledgment of the feeling, then a gentle way in. "I can't move" — No judgment. A warm nudge and a two-minute timer. Just look at something related to the task. That's enough. That counts. SWITCHING IS VALID Your ADHD brain thrives on novelty. Switching tasks isn't failure — it's how you're wired. EmberTend treats switching as a co-equal choice alongside "Done" and "Stuck." No shame language. No guilt. Just: "What's calling you?" THE TIMER THAT DOESN'T PRESSURE YOU No countdown. No ticking clock creating anxiety. EmberTend shows elapsed time — evidence of effort, not a deadline. You worked on this for 25 minutes. That's real. That matters. COMPLETION WITHOUT PERFORMANCE When you finish, EmberTend gives you a calm nod — not a parade. "Got it done." "That counts." "One less thing." Your duration, your count for the day, your completed steps. Proof you did something. No streaks to maintain. No guilt when you skip a day. GENTLE CHECK-INS Event-based, not time-based. The wording varies so it doesn't become invisible noise. "Still working on this?" "How's it going?" And if you've drifted: "Want to switch to something else?" — always an exit, never an escalation. DESIGNED FOR YOUR BRAIN EmberTend was built from research across 1,430+ posts in ADHD communities. Every design decision addresses a specific, documented struggle: — Working memory gaps → Lock Screen + Dynamic Island as external memory — Task initiation failure → One task, minimal friction, suggestion chips — Effort perception (tasks feel 2-3x harder) → AI micro-steps that shrink the work — Time blindness → Elapsed timer, not countdown — Shame sensitivity → Anti-shame language throughout, no streaks, no "overdue" — Decision paralysis → Three clear paths when stuck, not an open-ended question WHO THIS IS FOR People with ADHD — diagnosed, suspected, medicated or not — who have tried every productivity app and watched each one become a wall of shame. People whose brains work differently and are tired of tools that pretend otherwise. Your brain works differently. Your tools should too. Free for initial launch — every feature, no limits, no catch. support@embertend.com Terms: embertend.com/terms | Privacy: embertend.com/privacy

Built by an ADHD developer for ADHD brains. Every other productivity app is designed for people who already have working executive function. FocusDrop is for the rest of us — the people who open Notion and immediately forget what they were doing, who add 47 things to Todoist then never look at it again, who buy the planner and lose it in a week. THE CORE LOOP See ONE task at a time, not a wall of 30. Swipe right to focus on it (timer starts immediately). Swipe left to defer to later. Swipe up to mark it done. Swipe down to break it into smaller steps. That's it. No "system" to set up. No customization rabbit hole. The deck is the system. NEW IN v1.4 Need company to start? Co-Focus sits with you through the session — a calm, on-device companion that breaks the task into tiny steps and nudges you along. No account, no cloud, nothing leaves your phone. And when your phone is across the room, start a session straight from your Apple Watch — your timer lives on the Lock Screen and in the Dynamic Island. AI TASK BREAKDOWN Stuck on a task? Tap "Break this down with AI" and Apple Intelligence drafts 3-6 concrete sub-steps. Every step starts with a verb. Every step is doable in under 5 minutes. The easiest physical action comes first, so you can just start. - Runs entirely on-device — no text ever leaves your iPhone - Requires iPhone 15 Pro or newer with iOS 26 + Apple Intelligence enabled - Tap any step to edit, swipe left to delete. The AI gives you a draft. You're the editor. FOCUS TIMER + GAMIFICATION - Built-in focus timer with Sprint (10m), Flow (15m), Deep (25m), and Pomodoro modes - Pro unlocks any custom duration - Earn "drops" for every completed session, build streaks, level up - Streak freezes (Pro): one missed day doesn't reset months of progress - Productivity heatmap (Pro): see when your brain actually works best HABIT RITUALS Daily habits live alongside tasks — morning routine, post-focus reset, evening wind-down. Each completion adds to your streak. Each missed day is forgiven. WIDGETS + LOCK SCREEN - Home screen widgets show your next task with a one-tap Focus button - Live timer widget — the countdown updates without opening the app - Lock screen widgets in circular, inline, and rectangular sizes PRIVACY YOU CAN ACTUALLY VERIFY "Data Not Collected" badge — literally true. Apple Intelligence runs on-device. No accounts. No cloud sync. No tracking. No analytics SDK. The app works completely offline. PRO Unlock everything for $3.99/month, $23.99/year (7-day free trial), or $49.99 once for lifetime access. Cancel anytime in Settings → Apple ID → Subscriptions. Pro unlocks: - Unlimited focus sessions (free tier is capped at 5/day) - Unlimited tasks in deck (free tier is 5) - Custom focus durations - AI Task Breakdown - Mid-session +5 minute extend - Weekly streak freeze - Productivity heatmap - Reward shop - All themes Auto-renewable subscriptions automatically renew unless canceled at least 24 hours before the end of the current period. Manage or cancel anytime in your App Store account settings. Terms of Use (EULA): https://zhukouski.com/focusdrop/terms.html Privacy Policy: https://zhukouski.com/focusdrop/privacy.html NICHE-FIRST POSITIONING FocusDrop is specifically built for ADHD adults. If you don't have ADHD, you might still find it useful, but the design decisions all favor the ADHD use case: reduce decision paralysis, reward dopamine-seeking behavior, forgive missed days, never punish. If you tried Tiimo and it was too expensive, tried Goblin Tools and wanted something that lived in your phone properly, tried Forest and didn't care about the tree — FocusDrop might be the one.