Based vs Ask Baseline

Know what your diet is missing—and what to eat next. Snap each meal and see how it contributes to your nutrient goals. Based tracks 20+ nutrients, shows where your logged intake falls short, and helps you find foods to fill those gaps. Follow your progress across days, weeks and months to see which gaps keep coming back. SNAP EACH MEAL Take a photo or describe what you ate. Review the foods and estimated portions before you log. Save time with meals you eat often. SEE WHERE YOU STAND Track protein, fiber, vitamins, minerals and essential fats against your personal targets. See your daily nutrition score, choose your focus nutrients, and look closer at what each meal adds. ASK WHAT TO EAT NEXT Your AI nutrition coach uses your logged meals, nutrient gaps and dietary preferences to suggest meals and snacks. Ask for something quick, something savory, or an idea using what you have. Keep the conversation going until you find something you want to eat. SPOT GAPS EARLY Look back over days, weeks and months to find patterns in your intake. See which goals you regularly reach and which nutrients need more attention, then plan your next meals with those gaps in mind. MAKE IT PERSONAL Set targets using your profile and activity level. Keep your dietary preferences and food avoidances up to date so food suggestions fit the way you eat. SHARE WHAT YOU ATE Turn your meal photo into a shareable nutrition sticker, or share your daily and weekly progress. Show your food and the nutrients it contributed. ABOUT NUTRITION ESTIMATES Photo scans estimate ingredients and portions; they do not measure food or diagnose nutrient deficiencies. Review results before logging. Nutrient data availability varies by food, and some values are estimates. Based provides general nutrition information, not medical diagnosis or treatment. SUBSCRIPTIONS An active subscription is required for food scanning and the AI coach. Plans, local prices and any eligible introductory offers appear in the app before purchase. Trial eligibility varies. Payment is charged to your Apple Account at purchase confirmation or after an eligible free trial ends. Subscriptions renew automatically unless canceled at least 24 hours before the current period ends. Manage or cancel your subscription in App Store account settings. Privacy Policy: https://www.studioeight.app/based/privacy Terms of Service: https://www.studioeight.app/based/terms

Most scanners stop at "is it safe?" Baseline goes further on every food you buy. Scan any packaged food and get a 0–100 score personalised to you: your allergies, your diet, your goals. See what's really inside, why it scores the way it does, and a better swap when something falls short. Baseline reads the whole label, not just the front. Additives explained in plain English. Sugar, sodium, fibre and protein judged against your targets, not a generic table. Processing and seed oils called out. And when a product isn't in our database yet, photograph the label and get a score on the spot. Start free for 7 days. ◆ THE THREE QUESTIONS BASELINE ANSWERS Most scanners answer one. Baseline answers all three: • Is it safe? Additives, concerning or restricted ingredients, and EU-banned substances, flagged clearly, with a plain-English profile for every additive. • Is it right for you? Allergies, conditions and diet (lactose, gluten and more) checked against your profile and your family's. • Is it actually good? Nutrition scored against your own goals, plus how processed it is and what oils it uses, so a "clean" label can't hide a poor product. ◆ WHAT YOU GET • 0–100 personalised score for any packaged food • Plain-English "why": the reasoning behind every score • Every additive explained: what it's for, what the evidence says, who should be careful • Nutrition personalised to your goals: protein, fibre, sugar, sodium and more • Processing level and seed-oil checks • Allergy and condition alerts (lactose, gluten and more) • EU-banned and restricted ingredient flagging • Recall notices on products you've scanned • "Better swap" alternatives: higher-scoring options when something falls short • Household profiles: a separate profile per family member • Not in our database? Photograph the label and get a score in seconds ◆ WHY BASELINE Our scores are built on published research and regulator data, not opinions. Every result traces back to the ingredients and nutrition on the label, and the methodology is in the app for you to read, not a verdict you have to trust blindly. ◆ HOW IT WORKS 1. Set up your profile: allergies, diet and goals (one per family member). 2. Scan a barcode, or photograph the label if we don't have the product yet. 3. Get a 0–100 score, the plain-English "why", and a better swap if there's a stronger option. ◆ HONEST ABOUT HOW WE WORK "Better swap" links may earn Baseline a commission. Swaps are ranked by the same 0–100 score every product gets, never by what pays us. The methodology is the product; the affiliate relationship never moves a score. ◆ FAQ A: Nutrition against your goals, additives and their evidence, processing level, and personal fit (allergies, diet). The "why" shows exactly which factors moved the number. Q: What if a product isn't in your database? A: Scan it anyway. The app asks for a photo of the nutrition panel and ingredients and scores it on the spot. Q: Do I have to type anything in? A: Just scan. Your profile, set once, does the rest. ◆ MEMBERSHIP Baseline is a premium membership. Start with a 7-day free trial, then $39.99/year. Baseline is an educational tool. It does not diagnose, treat, cure, or prevent any condition, and is not medical advice. Talk to a qualified professional about your health. Payment is charged to your Apple ID at confirmation of purchase. Your subscription auto-renews unless auto-renew is turned off at least 24 hours before the end of the current period. Your account is charged for renewal within 24 hours before the period ends. Manage or cancel anytime in your App Store account settings. Any unused portion of a free trial is forfeited when you purchase a subscription. Privacy Policy: https://www.askbaseline.com/pages/privacy-policy-1 Terms of Use: https://www.askbaseline.com/pages/terms-of-service-1