Comparison

Dear Affirmations vs If/Then Habits

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Dear Affirmations

This app offers daily positive affirmations and self-care tools to support your wellness journey. It features over 2,000 affirmations, mood tracking, a personal journal, and customizable reminders to encourage reflection and growth.

Highlights
  • 2,000+ affirmations in 19 categories
  • Daily affirmation matched to mood
  • Wellness trend tracking
  • Year in Pixels mood history
  • Personal journal with mood logging
  • Customizable affirmations
  • Daily reminders and streaks
Features
Read full description

Dear Affirmations is your daily companion for encouragement, reflection, and self-care. Whether you are on your own wellness journey or supporting someone you love, this app meets you where you are. What's inside: -2,000+ affirmations across 19 categories, from confidence and gratitude to grief and loss, relationships, family, and care provider support - A daily affirmation matched to your mood: Feeling Good, Feeling Okay, or Need Support - Your Wellness, a new section that tracks your 5-level wellness trend over time, surfaces personal patterns, and shows you who you are becoming, not just how you feel today - Year in Pixels, a full monthly view of your mood history so you can see your journey at a glance - A personal journal to write reflections, log your mood, and attach affirmations to your entries - Favorites so you can save the affirmations that speak to you and revisit them anytime - Create your own affirmations and save them in your own words - A home screen widget to carry today's affirmation with you everywhere - Read aloud so affirmations and journal entries can be spoken to you - Daily reminders with gentle nudges at the times that work for you - Streaks to celebrate your consistency, one day at a time - Built for everyone: Full Dynamic Type support, VoiceOver compatibility, Reduce Motion, and high contrast so everyone can use it comfortably. - Your privacy, always: Everything stays on your device and syncs privately via iCloud. No account. No ads. No tracking. Who it's for: Dear Affirmations is for anyone who needs a moment of encouragement. Whether you are on your own wellness journey, supporting someone you love, or showing up every day as a care provider, this app is for you. Dear Affirmations is a product of Care On the Way, LLC. www.careontheway.com

About

If/Then Habits

Features
Read full description

Most habit apps ask you to track. If/Then asks you to rehearse. You know what you want to do. At 11pm you reach for your phone anyway. If/Then works on that moment. THE METHOD An implementation intention is a plan shaped like "if X, then I will Y." Gollwitzer and Sheeran reviewed 94 studies in 2006 and found that writing out the when, where, and how of a behavior produced a medium-to-large improvement in follow-through. If/Then builds the whole app around that one mechanism. HOW IT WORKS - Write the rule. Pair a cue you already hit ("if I feel bored at my desk") with a response you can picture ("then I stand up and stretch for one minute"). - Rehearse each morning. Run the plan in your head before the cue arrives, so the response feels familiar when the real moment shows up. - Check in each evening. Say whether you followed through. If you didn't, reword the rule, rehearse it again, or retire it. - Watch it compound. Your plans climb mastery tiers as the evidence builds. - Get reminders written from your own wording, not a generic "don't forget." WHO IT'S FOR You have a habit you have tried and dropped: your phone in bed, the workouts you skip, the procrastination that starts at 10pm, the way you snap at people when you are stressed. If/Then targets the moment the habit fires rather than the goal behind it. If you have read about implementation intentions and wanted an app built around them, you have found it. MEMBERSHIP 7-day free trial, then $6.99/month or $39.99/year. Apple charges your Apple ID at confirmation of purchase. Your subscription renews on its own unless you turn off auto-renew at least 24 hours before the current period ends. Manage or cancel in Settings > Subscriptions. Privacy Policy: https://gist.githubusercontent.com/SeanMc100/bdbb692e67f6ceeaa01c2b955869c50c/raw/6c89e663db9981d985e00518d545abf66b544081/gistfile1.txt Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

Screenshots

Dear Affirmations4 screens
If/Then Habits4 screens

Verdict

The call

The clearest difference is in-app purchases: Dear Affirmations at none against If/Then Habits's 2. Dear Affirmations also leads on update cadence (daily vs every 2 weeks). If/Then Habits's advantage is iOS requirement (15.1 vs 26.2). On price, ads and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. If/Then Habits sells 2 in-app purchases, starting at $6.99 per month. Dear Affirmations asks for nothing beyond the download.

UpkeepUpdate frequency

Dear Affirmations ships an update daily, If/Then Habits every 2 weeks. The most recent releases landed on November 5, 2026 and November 10, 2026 respectively.

Scorecard3 real differences · 7 level
Dear Affirmations versus If/Then Habits: the parameters behind the verdict, then further details
ParameterDear AffirmationsIf/Then Habits
PriceFreeFree
Rating5.0 (1 ratings) — better—
Positive reviews100.0% of reviews—
Number of ratings1 — better—
Update frequencyDaily — betterEvery 2 weeks
AdsNoNo
In-app purchasesNo — betterYes
MonetizationFree—
DevicesiPhoneiPhone, iPod — better
Requires iOS26.215.1 — better
Further details — not scored
Size2 MB48 MB
Age rating4+4+
DeveloperCare On the Way, LLCSEAN ALEXANDER MCDONNELL

In-app purchases

None

Dear Affirmations

No in-app purchases

2 purchases

If/Then Habits

Subscriptions2
  • Monthly Premium Subscription7 Days trial$6.991 Month
  • If/Then Annual Premium7 Days trial$39.991 Year

Questions

Is Dear Affirmations free?
Dear Affirmations is free to download, with no in-app purchases.
Is If/Then Habits free?
If/Then Habits is free to download, with in-app purchases available.
Do Dear Affirmations or If/Then Habits have ads?
Neither Dear Affirmations nor If/Then Habits shows ads.
Which is updated more often, Dear Affirmations or If/Then Habits?
Dear Affirmations ships an update daily, and If/Then Habits every 2 weeks. Most recently, Dear Affirmations was updated on November 5, 2026 and If/Then Habits on November 10, 2026.

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