Dear Affirmations vs If/Then Habits
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Dear Affirmations
This app offers daily positive affirmations and self-care tools to support your wellness journey. It features over 2,000 affirmations, mood tracking, a personal journal, and customizable reminders to encourage reflection and growth.
- 2,000+ affirmations in 19 categories
- Daily affirmation matched to mood
- Wellness trend tracking
- Year in Pixels mood history
- Personal journal with mood logging
- Customizable affirmations
- Daily reminders and streaks
Read full descriptionHide full description
Dear Affirmations is your daily companion for encouragement, reflection, and self-care. Whether you are on your own wellness journey or supporting someone you love, this app meets you where you are. What's inside: -2,000+ affirmations across 19 categories, from confidence and gratitude to grief and loss, relationships, family, and care provider support - A daily affirmation matched to your mood: Feeling Good, Feeling Okay, or Need Support - Your Wellness, a new section that tracks your 5-level wellness trend over time, surfaces personal patterns, and shows you who you are becoming, not just how you feel today - Year in Pixels, a full monthly view of your mood history so you can see your journey at a glance - A personal journal to write reflections, log your mood, and attach affirmations to your entries - Favorites so you can save the affirmations that speak to you and revisit them anytime - Create your own affirmations and save them in your own words - A home screen widget to carry today's affirmation with you everywhere - Read aloud so affirmations and journal entries can be spoken to you - Daily reminders with gentle nudges at the times that work for you - Streaks to celebrate your consistency, one day at a time - Built for everyone: Full Dynamic Type support, VoiceOver compatibility, Reduce Motion, and high contrast so everyone can use it comfortably. - Your privacy, always: Everything stays on your device and syncs privately via iCloud. No account. No ads. No tracking. Who it's for: Dear Affirmations is for anyone who needs a moment of encouragement. Whether you are on your own wellness journey, supporting someone you love, or showing up every day as a care provider, this app is for you. Dear Affirmations is a product of Care On the Way, LLC. www.careontheway.com
If/Then Habits
Read full descriptionHide full description
Most habit apps ask you to track. If/Then asks you to rehearse. You know what you want to do. At 11pm you reach for your phone anyway. If/Then works on that moment. THE METHOD An implementation intention is a plan shaped like "if X, then I will Y." Gollwitzer and Sheeran reviewed 94 studies in 2006 and found that writing out the when, where, and how of a behavior produced a medium-to-large improvement in follow-through. If/Then builds the whole app around that one mechanism. HOW IT WORKS - Write the rule. Pair a cue you already hit ("if I feel bored at my desk") with a response you can picture ("then I stand up and stretch for one minute"). - Rehearse each morning. Run the plan in your head before the cue arrives, so the response feels familiar when the real moment shows up. - Check in each evening. Say whether you followed through. If you didn't, reword the rule, rehearse it again, or retire it. - Watch it compound. Your plans climb mastery tiers as the evidence builds. - Get reminders written from your own wording, not a generic "don't forget." WHO IT'S FOR You have a habit you have tried and dropped: your phone in bed, the workouts you skip, the procrastination that starts at 10pm, the way you snap at people when you are stressed. If/Then targets the moment the habit fires rather than the goal behind it. If you have read about implementation intentions and wanted an app built around them, you have found it. MEMBERSHIP 7-day free trial, then $6.99/month or $39.99/year. Apple charges your Apple ID at confirmation of purchase. Your subscription renews on its own unless you turn off auto-renew at least 24 hours before the current period ends. Manage or cancel in Settings > Subscriptions. Privacy Policy: https://gist.githubusercontent.com/SeanMc100/bdbb692e67f6ceeaa01c2b955869c50c/raw/6c89e663db9981d985e00518d545abf66b544081/gistfile1.txt Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Screenshots
Verdict
The clearest difference is in-app purchases: Dear Affirmations at none against If/Then Habits's 2. Dear Affirmations also leads on update cadence (daily vs every 2 weeks). If/Then Habits's advantage is iOS requirement (15.1 vs 26.2). On price, ads and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. If/Then Habits sells 2 in-app purchases, starting at $6.99 per month. Dear Affirmations asks for nothing beyond the download.
Dear Affirmations ships an update daily, If/Then Habits every 2 weeks. The most recent releases landed on November 5, 2026 and November 10, 2026 respectively.
| Parameter | Dear Affirmations | If/Then Habits |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (1 ratings) — better | — |
| Positive reviews | 100.0% of reviews | — |
| Number of ratings | 1 — better | — |
| Update frequency | Daily — better | Every 2 weeks |
| Ads | No | No |
| In-app purchases | No — better | Yes |
| Monetization | Free | — |
| Devices | iPhone | iPhone, iPod — better |
| Requires iOS | 26.2 | 15.1 — better |
| Further details — not scored | ||
| Size | 2 MB | 48 MB |
| Age rating | 4+ | 4+ |
| Developer | Care On the Way, LLC | SEAN ALEXANDER MCDONNELL |
In-app purchases
Dear Affirmations
No in-app purchases
If/Then Habits
- Monthly Premium Subscription7 Days trial$6.991 Month
- If/Then Annual Premium7 Days trial$39.991 Year
Questions
Is Dear Affirmations free?
Is If/Then Habits free?
Do Dear Affirmations or If/Then Habits have ads?
Which is updated more often, Dear Affirmations or If/Then Habits?
Other comparisons















