Conscious vs Reckond

Conscious Spend helps you understand the real-world impact of companies. Search any brand to see an overall grade along with detailed breakdowns across Environmental Impact, Human Impact, and Transparency. Each profile includes green flags and red flags, parent company ownership, company certifications, and recent news so you can stay informed on what's happening right now. You can also explore the sources behind every score, giving you full transparency into how each grade is determined. Conscious Spend also helps you turn your values into action with Boycotts. Explore organized campaigns around causes like Palestine, Sudan, ICE divestment, and corporate ethics, and see every company involved in one place. Each listing is attributed to the advocacy organization that named it, along with its stated reason and cited sources, so you always know where the information comes from. Discover the everyday brands tied to parent companies on a list, join the boycotts that matter to you, and keep track of them all in My Boycotts. You can also react alongside the community to see how others feel about a brand, and share campaigns to spread the word. Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

Reckond helps you make informed shopping decisions across Safari and the iOS app. As you browse, Reckond identifies the brand behind each site and shows a simple score and letter grade based on its demonstrated commitment to the Black community. In the iOS app, you can also: Browse brands directly Explore the full Black‑owned directory View detailed scoring dimensions Understand methodology and data sources In Safari, you can: See quick brand scores while browsing Open detailed breakdowns with one tap Discover Black‑owned alternatives instantly Reckond is built for conscious consumers seeking transparency and accountability from the brands they support. Notes: Scores are based on publicly available information and Reckond’s methodology. Data may be updated as new information becomes available.