MoveFirst vs Shelby
Price, ratings, monetisation and update history for both apps, side by side โ with what reviewers say about each.
MoveFirst
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Move first. Scroll later. Instead of restricting yourself with willpower alone, MoveFirst ties your screen time to physical activity, every workout you complete earns minutes you can spend on the apps you want to limit. Need minutes right now? Do a quick set of pushups or squats in front of your camera. Spend less time on distracting apps and more time being active. HOW IT WORKS 1. Choose which apps to block: social media, news, games, anything you want to use less. 2. Set a daily activity goal from 1 minute to 2 hours. You decide what counts: running, walking, cycling, strength training, yoga, hiking, swimming, HIIT. 3. Workouts sync through Apple Health. MoveFirst reads activity automatically from any Health-connected app - Apple Watch, Strava, Strong, Peloton, Whoop, and many more. No manual logging. 4. Or earn on the spot with an Instant Workout. Do pushups or squats in front of your camera and your reps are counted as you go. Every set earns minutes and counts toward your daily goal and streak. 5. Spend earned minutes. When a blocked app is opened, you'll see a screen with your current balance of screen time minutes earned. Tap to spend a few minutes, or close the app and earn more first. FEATURES โข Instant Workouts - do pushups or squats in front of your camera and earn minutes on the spot, no fitness app needed โข Daily goal and streaks - track consistency and build a real habit โข Fitness and screen-time insights - track your progress, balance, and trends over time โข Hard mode - require yourself to hit your daily goal before any screen time is earned โข Customisable reward rules - weight each activity to match your goals. Earn more for strength training than walking, or boost the yoga rate when you're focused on flexibility. โข Emergency override - when you really need an app, get 15 minutes of access once a day, then it's locked again ON YOUR TERMS MoveFirst is a personal self-management tool for adults (18+). You choose which apps to block, you set the goal, and you control when to spend your earned minutes. It is not a parental control app and is not for managing anyone else's device. PRIVACY MoveFirst reads workout data from Apple Health solely to compute your rewards. We do not read heart rate, sleep, GPS routes, or body measurements. Instant Workouts count your reps on your phone. No video is recorded, stored, or sent anywhere, and camera access is optional. We do not sell your data. We use privacy-conscious product analytics and App Store campaign reporting to improve onboarding, subscriptions, and marketing performance; workout data, whether from Apple Health or the camera, is not shared with analytics providers or used for ad targeting. SUBSCRIPTION MoveFirst Premium is available as an auto-renewing monthly subscription with a 7-day free trial, or as a one-time lifetime purchase: โข Pricing is shown in your local currency on the in-app paywall before purchase โข Payment is charged to your Apple ID account at confirmation of purchase โข The monthly subscription automatically renews unless turned off at least 24 hours before the end of the current period โข Manage or cancel anytime in iOS Settings โ Apple ID โ Subscriptions โข Privacy Policy: https://movefirst.co/privacy โข Terms of Use: https://movefirst.co/terms Move first. Use your apps mindfully. Build a habit that lasts.
Shelby
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Meet Shelby, your friendly neck workout buddy Spend all day at a desk or scrolling on your phone? Your neck feels it. Shelby turns simple neck moves into a fun little game you will actually want to come back to. No equipment. No complicated routines. Just you, your camera, and a cheerful turtle. 1.How it works Prop up your phone and let the camera be your controller. Do three easy moves, Side Tilt, Look Up, and Head Turn, and watch Shelby climb higher with every rep. Dings, confetti, and one very proud turtle included. Just 2 minutes a day. That is it. Why you will love it Fun, game like neck moves, not a boring routine Your face is the controller, completely hands free Watch Shelby climb as you move Build a daily streak and keep it alive Gentle daily reminders at your chosen time Simple, playful, and quick 2.Made for Desk workers and anyone glued to a screen People who want an easy daily movement habit Anyone who would rather play than work out Keep it simple Shelby is not another intense fitness app. It is a tiny, feel good daily habit. Two minutes to loosen up, have fun, and give your neck a little break. Terms of Use https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Screenshots
Verdict
The clearest difference is iOS requirement: Shelby at 13.0 against MoveFirst's 16.0. On price, update cadence, ads and in-app purchases there is nothing between them.
Scored on Price ยท Rating ยท Positive reviews ยท Number of ratings ยท Update frequency ยท Ads ยท In-app purchases ยท Monetization ยท Best chart rank ยท Devices ยท Requires iOS
Both are free to download. MoveFirst sells 2 in-app purchases, starting at $14.99 per month and Shelby sells 2 in-app purchases, starting at $9.99 per month. Whichever you choose, the download price is not the number that matters.
MoveFirst ships an update every 10 days, Shelby weekly. The most recent releases landed on September 12, 2026 and September 25, 2026 respectively.
| Parameter | MoveFirst | Shelby |
|---|---|---|
| Price | Free | Free |
| Update frequency | Every 10 days | Weekly โ better |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Devices | iPhone | iPhone, iPod โ better |
| Requires iOS | 16.0 | 13.0 โ better |
| Further details โ not scored | ||
| Size | 56 MB | 93 MB |
| Age rating | 4+ | 4+ |
| Developer | Hugh Greethead | Nguyen Manh |
In-app purchases
MoveFirst
- Premium7 Days trial$14.991 Month
- Premium7 Days trial$49.991 Year
Shelby
- Monthly$9.991 Month
- Yearly Pro$34.991 Year









