Comparison

BasicPlate vs EZ Cal

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

BasicPlate

Easily track your meals and nutrition with AI-powered logging. Snap a photo, record a voice note, or type a quick description to get accurate calorie and macro estimates. Build mindful eating habits without the frustration of tedious logging.

Highlights
  • AI food logging by photo, voice, or text
  • Barcode scanner for packaged foods
  • Daily calorie and macro tracking
  • Custom recipe creation and import
  • Workout logging with calorie burn estimates
  • Apple Health sync
  • Progress tracking (weight, measurements, photos)
Read full description

Track a meal in less than 10 seconds, then get back to your day. BasicPlate is a calorie and macro tracker for people who've downloaded every other calorie counter, used it for a week, and deleted it. The problem was never willpower — it's that logging food is tedious. So we made it simpler. BasicPlate is the calorie tracking app that includes everything you need and nothing you don't. Building mindful eating habits shouldn't be frustrating. Your tools should help you get the job done without getting in the way, and that's why we built BasicPlate. Snap a photo, leave a voice note, or type a quick line — "about two cups, cooked in olive oil" — and combine any of them before the AI estimates your meal. A photo alone can't tell you how something was cooked or how big that serving actually was. That context is what makes the number accurate, and it's the part most AI food trackers skip. --- What's Inside: - AI food logging by photo, voice, or text, in any combination - Barcode scanner for packaged foods - Daily calorie and macro tracking — protein, carbs, fat, against your targets - Custom recipes: describe them out loud, build them by hand, or paste a URL to import the whole thing in a few seconds - Recipes remember their serving size, so logging a half portion is one tap - Workout logging that turns a description of your session into a calorie-burn estimate - Apple Health sync to track your activity data against your goals - One-tap water tracking - Weight, measurements, and progress photos, so you're watching a trend, not just today's number Whether you're cutting, building muscle, holding steady, or just trying to eat with a little more awareness, BasicPlate is built to be the food diary you're still using in six months — not the one buried on page three of your home screen. Free to download, with a free trial included. After the trial, a subscription unlocks unlimited AI logging, unlimited recipes, and full progress history. Monthly and annual plans available. Terms: https://basicplate.com/terms Privacy: https://basicplate.com/privacy Questions or ideas? support@basicplate.com — a real person reads every message. Barcode Scanning Powered by fatsecret nutrition API (www.fatsecret.com) BasicPlate does not provide medical advice. Talk to a qualified professional before starting any nutrition or exercise program.

About

EZ Cal

Effortlessly track your food intake, exercise, and weight with AI-powered insights. Simply type or snap a photo of your meal for instant calorie and macro calculations. Achieve your health goals with personalized tracking and progress reports.

Highlights
  • AI text logging in plain language
  • Instant photo calorie & macro analysis
  • Barcode scanner
  • Natural-language exercise logging
  • Weight tracker with progress chart
  • Weekly progress reports
  • Water tracker
Features
Read full description

EZ Cal - The Effortless AI Calorie Counter Meet EZ Cal - the AI calorie counter that makes tracking your food, exercise, and weight unbelievably easy. No tedious menus. No hunting for every ingredient. No math. Just tell EZ Cal what you ate, or snap a photo, and it does the rest. Powered by advanced AI, EZ Cal turns plain words and photos into accurate calories and macros in seconds - and it starts the moment you open it, with no signup required. It's the fast, easy way to reach your goals, whether you want to lose weight, build muscle, or simply eat a little better. Download EZ Cal today and make tracking effortless. Why choose EZ Cal? Just Type It: Tell the AI what you ate in plain English - "two eggs and a coffee" - and it instantly logs calories and macros. No menus, no math. Snap & Track: Take a photo of your plate and EZ Cal estimates calories and macros for every item. Eating out? No problem. Scan Any Barcode: Point your camera at a package and pull instant nutrition from a massive food database. AI Meal Insights (Pro): Go beyond calories with plain-language insights and a detailed breakdown - fiber, sugars, net carbs, saturated fat, cholesterol, sodium, and more. Today's Snapshot: food, exercise, net calories and % of target at a glance - color-coded, goal-aware feedback on exactly how your day is going. Effortless Exercise Logging: Describe your workout in your own words - "ran 3 miles" - and your calorie budget updates, calibrated to your body weight. Water Tracker: Hit your hydration goals with one-tap logging. Weight & Progress: Log your weight and watch your trend line move toward your goal - with feedback that understands whether you're aiming to lose, gain, or maintain. Weekly Reports: See your week at a glance - average calories, days on track, exercise, and net calories. Smart Reminders: Gentle nudges for meals, water, and weigh-ins so you never forget to log. Favorite Foods: Re-log your go-to meals with a single tap. Personalized Goals: EZ Cal calculates your daily calorie target using the proven Mifflin-St Jeor formula and adapts as your goals change - plus one-tap macro presets or a custom split. Plan Your Journey: pick lose, maintain, or gain and a weekly pace that fits (with safety warnings), then watch your progress from start to target at a glance. Start in Seconds: No signup, no account walls. Add an email anytime to back up your data and sync across devices. Features - AI text logging in plain language - Instant photo calorie & macro analysis - Barcode scanner - Extensive food database (USDA FoodData Central + Open Food Facts) - Detailed nutrition breakdown & AI meal insights (Pro) - Calorie, macro & net-calorie dashboard with goal-aware feedback - Natural-language exercise logging with distance tracking - Weight tracker with progress trend chart - Weekly progress reports - Water tracker - Customizable reminders (meals, water, weigh-in) - Favorite foods & meal photo history - Personalized calorie & macro goals (Mifflin-St Jeor) - Goal planner with weekly pace options & progress tracker - No signup required - optional email backup & cross-device sync - Food journal/diary with calendar view Free to Start, Pro to Go Further EZ Cal is free to start - 30 AI log entries (food + exercise), 3 photo scans, 7 days of history, and this week's report, with every core feature included. EZ Cal Pro unlocks unlimited logging and scans, full history, past weekly reports, and AI meal insights. Weekly, monthly, or yearly plans. Cancel anytime - no ads, ever. Privacy and Security Your data is private and secure. EZ Cal is anonymous by default, your email is always optional, and your data is never sold or used to train AI models - and you can delete it at any time. Privacy: https://www.fabfeelings.com/ezcal/privacy Terms: https://www.fabfeelings.com/ezcal/terms Published by Fab Feelings Corp.

Screenshots

BasicPlate4 screens
EZ Cal4 screens

Verdict

The call

The clearest difference is iOS requirement: EZ Cal at 15.1 against BasicPlate's 18.0. On price, rating, review sentiment and ratings volume there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. BasicPlate sells 2 in-app purchases, starting at $9.99 per month and EZ Cal sells 3 in-app purchases, starting at $3.95 per 7 days. Whichever you choose, the download price is not the number that matters.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 5.0 for BasicPlate against 5.0 for EZ Cal. Both are backed by a comparable volume of ratings — 9 and 5 respectively. Written reviews split almost evenly too, at 100% and 100% positive.

UpkeepUpdate frequency

BasicPlate ships an update weekly, EZ Cal every 11 days. The most recent releases landed on October 24, 2026 and October 13, 2026 respectively.

Scorecard1 real difference · 9 level
BasicPlate versus EZ Cal: the parameters behind the verdict, then further details
ParameterBasicPlateEZ Cal
PriceFreeFree
Rating5.0 (9 ratings)5.0 (5 ratings)
Positive reviews100.0% of reviews100.0% of reviews
Number of ratings9 — better5
Update frequencyWeekly — betterEvery 11 days
AdsNoNo
In-app purchasesYesYes
MonetizationFreemiumFreemium
DevicesiPhoneiPhone, iPod — better
Requires iOS18.015.1 — better
Further details — not scored
Size65 MB51 MB
Age rating17+4+
DeveloperBasicPlate, LLCFab Feelings Corp

Customer experience

BasicPlate

All ratings9 ratings
Positive100.0%
Neutral0.0%
Negative0.0%
Written reviews6 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

EZ Cal

All ratings5 ratings
Positive100.0%
Neutral0.0%
Negative0.0%
Written reviews1 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

In-app purchases

2 purchases

BasicPlate

Subscriptions2
  • BasicPlate Premium - Monthly7 Days trial$9.991 Month
  • BasicPlate Premium - Yearly7 Days trial$79.991 Year
3 purchases

EZ Cal

Subscriptions3
  • EZ Cal Pro Weekly3 Days trial$3.957 Days
  • EZ Cal Pro Monthly3 Days trial$8.951 Month
  • EZ Cal Pro Yearly$39.951 Year

Questions

Is BasicPlate free?
BasicPlate is free to download, with in-app purchases available.
Is EZ Cal free?
EZ Cal is free to download, with in-app purchases available.
Which has better reviews, BasicPlate or EZ Cal?
BasicPlate and EZ Cal are both rated 5.0 out of 5 on the App Store, from 9 and 5 ratings respectively.
Do BasicPlate or EZ Cal have ads?
Neither BasicPlate nor EZ Cal shows ads.
Which is updated more often, BasicPlate or EZ Cal?
BasicPlate ships an update weekly, and EZ Cal every 11 days. Most recently, BasicPlate was updated on October 24, 2026 and EZ Cal on October 13, 2026.

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