Auto Reply vs SendDM
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Auto Reply
Automate Instagram engagement and grow your page. This tool uses the official API to auto-respond to comments, DMs, and story replies with customizable keywords and templates. Manage multiple accounts and track performance with detailed analytics.
- Automated replies for comments, DMs, and story replies
- Keyword triggers for specific responses
- Clickable links and buttons in DMs
- Multiple templates per rule with random selection
- Follower-only mode to encourage follows
- Multi-account management
- Detailed analytics and logs
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Automate your Instagram engagement and grow your page. Auto Reply connects to your Instagram Business account through Meta's official Instagram API and automatically responds to comments, DMs, and story replies. Set your keywords, choose your templates, and let Auto Reply handle the rest. How it works, 3 simple steps: Connect your Instagram Business account Set your keywords and message templates Auto Reply responds automatically. That's it. Smart automation features: Reply to comments, DMs, and story replies, or all at once Keyword-based triggers: respond only when specific words are mentioned Send clickable links and call-to-action buttons via DM Multiple templates per rule, one is picked at random for natural conversations Reply only to selected posts, choose exactly which content to automate Grow your followers: Followers-only mode: reply exclusively to your followers and encourage others to follow you first Boost engagement by responding to comments within seconds Each user receives only 1 reply per 24 hours, no spam, ever Manage multiple accounts: Connect and manage multiple Instagram Business accounts from one app Set different rules and templates for each account Built with the Instagram API from Meta: All actions run through Meta's approved API endpoints and permissions Secure OAuth login, we never see or store your password You can disconnect your account at any time Free to start: 250 free credits every month, each comment or DM reply uses just 1 credit Upgrade to Pro or Business for more credits and accounts Analytics & insights: Track total replies, DMs sent, and credits used View detailed reply logs for every automated response Daily summary notifications to stay informed Auto Reply is an independent app and is not affiliated with, endorsed by, or sponsored by Meta or Instagram. Instagram is a trademark of Meta Platforms, Inc. Privacy Policy: https://insta-reply.com/privacy Terms of Use: https://insta-reply.com/terms
SendDM
Automate replies to Instagram and Facebook comments and DMs. This app allows businesses and creators to instantly send links, discount codes, or lead magnets in response to specific comments, helping to grow followers and capture leads 24/7.
- Comment to DM automation
- Keyword auto replies
- DM past commenters (Rewind)
- Story and Live automations
- One inbox for Instagram and Messenger
- AI comment replies and spam protection
- Lead capture and contact management
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SendDM is the Instagram and Facebook auto reply app for creators and businesses. Turn every comment into a DM, answer keywords automatically, and keep all your conversations in one inbox, without touching your phone. Set it up once. Someone comments "LINK" on your Reel, and SendDM sends them the link in a DM within seconds, 24/7. COMMENT TO DM Auto DM anyone who comments on your Instagram posts, Reels or Facebook Page. Send links, lead magnets, discount codes and product details the moment someone asks. Reply to the comment in public too, so others see it works. REWIND: DM PAST COMMENTERS Just set up an automation on an old post? Rewind sends your DM to everyone who already commented, not only the next ones. Run it on one post or across all your posts. KEYWORD AUTO REPLIES Build keyword triggers that answer DMs and comments automatically. Add buttons, images, quick replies and links, and chain steps into a flow. No coding, no templates to learn. ASK TO FOLLOW Ask the person to follow you before the link is sent, and deliver it automatically once they do. Grow followers from the content you already post. STORY AND LIVE AUTOMATIONS Reply to Story mentions and Story reactions on their own. Auto reply to comments during your Instagram Live. Thank people while they are still interested. DM AUTOMATIONS Welcome message for new conversations, default reply when nothing matches, conversation starters and a main menu so people can reach the right answer in one tap. ONE INBOX FOR INSTAGRAM AND MESSENGER Every Instagram DM and Facebook Messenger thread in a single list. Reply with text or voice notes, see the full history, and never lose a customer in the noise. AI COMMENT REPLIES Let AI answer comments in your brand voice. You decide what it can and cannot talk about, and you review everything before it goes live. AI SPAM PROTECTION Hide or delete spam, scams and abusive comments automatically. Review anything borderline from the app. POST SCHEDULER Plan Reels and posts, publish at the best time, and attach a comment automation before the post goes live. Cross-post to your Facebook Page. TRIAL REELS See which trial Reels are working and attach a DM automation to them before they reach your followers. LINK IN BIO A fast, branded link page with your links, socials, videos and products, with click analytics built in. LEAD CAPTURE AND CONTACTS Collect emails and phone numbers inside the DM. Every person your automations reach becomes a contact you can search, tag and export. ANALYTICS See DMs sent, reply rates, link clicks, follower growth and which automations bring the most conversations. WORKS WITH THE OFFICIAL API SendDM connects Instagram Professional accounts (Business and Creator) and Facebook Pages through the official Meta APIs. Connect in a few minutes and stay within Instagram's rules. Looking for a ManyChat alternative built for mobile? This is it. SUBSCRIPTIONS SendDM has a free plan. Optional auto-renewing monthly and yearly subscriptions unlock higher DM limits, AI replies, scheduling and premium features. Payment is charged to your Apple Account at confirmation of purchase. Subscriptions renew automatically unless cancelled at least 24 hours before the end of the current billing period. Manage or cancel anytime in your App Store account settings. Terms of Service: https://www.senddm.ai/terms Privacy Policy: https://www.senddm.ai/privacy SendDM is not affiliated with or endorsed by Instagram, Facebook or Meta.
Screenshots
Verdict
The clearest difference is rating: SendDM at 5.0 against Auto Reply's 4.2. Auto Reply's advantage is ratings volume (5 vs 1). On price, review sentiment, update cadence and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Auto Reply sells 6 in-app purchases, starting at $4.99 per 7 days and SendDM sells 6 in-app purchases, starting at $11.00 per month. Whichever you choose, the download price is not the number that matters.
SendDM holds the better App Store score, 5.0 against 4.2. That said, the two scores are not equally well evidenced: Auto Reply has 5 ratings behind it against 1, so its average is the more settled of the two. Written reviews split almost evenly too, at 100% and 100% positive.
Auto Reply ships an update every 10 days, SendDM fortnightly. Both last shipped on November 6, 2026.
| Parameter | Auto Reply | SendDM |
|---|---|---|
| Price | Free | Free |
| Rating | 4.2 (5 ratings) | 5.0 (1 ratings) — better |
| Positive reviews | 100.0% of reviews | 100.0% of reviews |
| Number of ratings | 5 — better | 1 |
| Update frequency | Every 10 days — better | Fortnightly |
| Ads | Yes | Yes |
| In-app purchases | Yes | Yes |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Devices | iPhone, iPad, iPod — better | iPhone, iPod |
| Requires iOS | 15.0 — better | 15.1 |
| Further details — not scored | ||
| Size | 34 MB | 44 MB |
| Age rating | 4+ | +12 |
| Developer | Orion Dijital Pazarlama ve Kozmetik Limited Sirketi | Tarmit Lepcha |
Customer experience
Auto Reply
SendDM
In-app purchases
Auto Reply
- Pro Weekly$4.997 Days
- Pro Monthly$9.991 Month
- Business Weekly$9.997 Days
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- Business Monthly$29.991 Month
- Pro Yearly$59.991 Year
- Business Yearly$199.991 Year
SendDM
- Creator$11.001 Month
- Growth3 Days trial$19.991 Month
- Scale$39.991 Month
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- Creator$105.991 Year
- Growth3 Days trial$191.991 Year
- Scale$374.991 Year






