Softly vs Today.
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Softly
A private journaling app focused on reflection and emotional well-being. It offers multiple writing styles, a visual emotional calendar, and word pattern analysis. All data is stored locally for complete privacy.
- Multiple writing styles
- Visual emotional calendar
- Word constellation analysis
- Time capsule feature
- On-device data storage
- Face ID protection
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Softly is a private journal for your days. No achievements. No streaks. No productivity metrics. Just you, a word when you want one, and a space that comes back every night to receive you the way you arrived. WRITE HOWEVER FEELS RIGHT Free diary, gratitude in three lines, a mood with a tap of a moon, or an affirmation when you need to hear it. Four ways to leave the day without losing it. YOUR MONTH IN WATERCOLOR Each day lights up with the color of how you felt. A hand-painted emotional calendar — not a bar chart. YOUR CONSTELLATION OF WORDS The words that return most to your writing appear as a constellation that shifts with you. You see patterns without anyone interpreting them for you. TIME CAPSULES Seal a piece of writing today (AES-GCM encrypted). Open it in a month, a year — whenever you're ready to listen to yourself again. TOTAL PRIVACY Everything lives on your device. On-device speech recognition. Face ID for your space. No tracking, no accounts, no server watching. WATERCOLORS THAT BREATHE Each time you return, a new variant of a sprig, flower, or lavender greets you. The notebook changes with you. Softly is for the days you want to write — and for the days you only wanted to open the app. Here, both count.
Today.
This app allows for quick, on-the-go journaling with options for voice memos, photos, and rich text editing. It offers AI-powered reflection features that run entirely on-device for privacy. Organize entries, customize themes, and export your data.
- Quick capture via widgets and Siri
- Voice memo transcription
- Rich text editor
- On-device AI for reflection
- Private by design, no ads or tracking
- iCloud sync across Apple devices
- Export as Markdown or JSON
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Today. is a journal for the moments between moments. Most journaling apps wait for you to sit down and write a page. Today. is built for the quick, interstitial captures you make all day — a thought on a walk, a line after a meeting, a photo, a voice memo, a single sentence. A sentence is enough. But when you do want to sit and write at length, the full editor is right there. Jot a line or compose a considered entry — the same calm place fits both. Then, when you want to look back, Today. helps you make sense of it — with AI that runs entirely on your device. CAPTURE, FAST • Write in a tap — from the app, a Home Screen widget, the share sheet, or Siri • Voice memos, transcribed on-device so they're searchable and readable • Photos and links, right inline • Tags and moods when you want them, never required PLAN YOUR DAY • Tasks for today or any day ahead, with reminders you can mark Done or snooze right from the notification • A Today's Tasks widget for your Home Screen and Lock Screen WRITE AT ANY DEPTH A real editor for the days you want one: • Headings, bold, italic, underline, strikethrough, and highlights • Bulleted and numbered lists, block quotes, and code blocks • Alignment, indentation, links, and inline photos The same entry can be a single line today and a full page tomorrow. REFLECT, PRIVATELY • Reflection: a gentle observation about your recent days • Ask Your Journal: ask a question, get an answer grounded in your own entries • Weekly Review: themes, what shifted, small wins, and a question for tomorrow • Open Loops: resurface the things you said you'd do It all runs on-device with Apple Intelligence. Your entries are never sent to a server for AI. Ever. PRIVATE BY DESIGN • No accounts, no tracking, no ads, no analytics • Your journal syncs across your Apple devices through your own iCloud • Export everything as Markdown or JSON, any time — it's your writing • Lock the app with Face ID YOURS TO SHAPE • Organize entries into Volumes • Themes and journal fonts to make it feel like yours • Made for iPhone, iPad, Mac, and iPhone Duo FAIR BY DEFAULT The AI features are free for everyone. If Today. becomes part of your day, Supporter keeps it independent and unlocks the theme and font wardrobe: Annual (with a 7-day free trial), Coffee monthly, or Champion once, forever. A tip just says thanks. No paywalls on the things that matter. AI features require a device with Apple Intelligence. Privacy Policy: https://today.veritasdevs.com/privacy Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Screenshots
Verdict
The clearest difference is in-app purchases: Softly at none against Today.'s 4. Softly also leads on update cadence (every 3 days vs every 4 months) and rating (5.0 vs 4.7). On price, review sentiment, ratings volume and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Today. sells 4 one-off in-app purchases. Softly asks for nothing beyond the download.
Softly holds the better App Store score, 5.0 against 4.7. Both are backed by a comparable volume of ratings — 4 and 3 respectively. Written reviews split almost evenly too, at 100% and 100% positive.
Softly ships an update every 3 days, Today. every 4 months. Both last shipped on November 5, 2026.
| Parameter | Softly | Today. |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (4 ratings) — better | 4.7 (3 ratings) |
| Positive reviews | 100.0% of reviews | 100.0% of reviews |
| Number of ratings | 4 — better | 3 |
| Update frequency | Every 3 days — better | Every 4 months |
| Ads | No | No |
| In-app purchases | No — better | Yes |
| Monetization | Free — better | Free with in-app purchases |
| Devices | iPhone | iPhone, iPad — better |
| Requires iOS | 17.0 — better | 18.1 |
| Further details — not scored | ||
| Size | 60 MB | 9 MB |
| Age rating | 4+ | 4+ |
| Developer | Jean Millan | Tough Drafts LLC |
Customer experience
Softly
Today.
In-app purchases
Softly
No in-app purchases
Today.
- Leave a Tip$1.99
- Generous Tip$4.99
- Big Tip$9.99
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- Champion — Unlock Forever$19.99









