Comparison

Softly vs Today.

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Softly

A private journaling app focused on reflection and emotional well-being. It offers multiple writing styles, a visual emotional calendar, and word pattern analysis. All data is stored locally for complete privacy.

Highlights
  • Multiple writing styles
  • Visual emotional calendar
  • Word constellation analysis
  • Time capsule feature
  • On-device data storage
  • Face ID protection
Features
Read full description

Softly is a private journal for your days. No achievements. No streaks. No productivity metrics. Just you, a word when you want one, and a space that comes back every night to receive you the way you arrived. WRITE HOWEVER FEELS RIGHT Free diary, gratitude in three lines, a mood with a tap of a moon, or an affirmation when you need to hear it. Four ways to leave the day without losing it. YOUR MONTH IN WATERCOLOR Each day lights up with the color of how you felt. A hand-painted emotional calendar — not a bar chart. YOUR CONSTELLATION OF WORDS The words that return most to your writing appear as a constellation that shifts with you. You see patterns without anyone interpreting them for you. TIME CAPSULES Seal a piece of writing today (AES-GCM encrypted). Open it in a month, a year — whenever you're ready to listen to yourself again. TOTAL PRIVACY Everything lives on your device. On-device speech recognition. Face ID for your space. No tracking, no accounts, no server watching. WATERCOLORS THAT BREATHE Each time you return, a new variant of a sprig, flower, or lavender greets you. The notebook changes with you. Softly is for the days you want to write — and for the days you only wanted to open the app. Here, both count.

About

Today.

This app allows for quick, on-the-go journaling with options for voice memos, photos, and rich text editing. It offers AI-powered reflection features that run entirely on-device for privacy. Organize entries, customize themes, and export your data.

Highlights
  • Quick capture via widgets and Siri
  • Voice memo transcription
  • Rich text editor
  • On-device AI for reflection
  • Private by design, no ads or tracking
  • iCloud sync across Apple devices
  • Export as Markdown or JSON
Features
Read full description

Today. is a journal for the moments between moments. Most journaling apps wait for you to sit down and write a page. Today. is built for the quick, interstitial captures you make all day — a thought on a walk, a line after a meeting, a photo, a voice memo, a single sentence. A sentence is enough. But when you do want to sit and write at length, the full editor is right there. Jot a line or compose a considered entry — the same calm place fits both. Then, when you want to look back, Today. helps you make sense of it — with AI that runs entirely on your device. CAPTURE, FAST • Write in a tap — from the app, a Home Screen widget, the share sheet, or Siri • Voice memos, transcribed on-device so they're searchable and readable • Photos and links, right inline • Tags and moods when you want them, never required PLAN YOUR DAY • Tasks for today or any day ahead, with reminders you can mark Done or snooze right from the notification • A Today's Tasks widget for your Home Screen and Lock Screen WRITE AT ANY DEPTH A real editor for the days you want one: • Headings, bold, italic, underline, strikethrough, and highlights • Bulleted and numbered lists, block quotes, and code blocks • Alignment, indentation, links, and inline photos The same entry can be a single line today and a full page tomorrow. REFLECT, PRIVATELY • Reflection: a gentle observation about your recent days • Ask Your Journal: ask a question, get an answer grounded in your own entries • Weekly Review: themes, what shifted, small wins, and a question for tomorrow • Open Loops: resurface the things you said you'd do It all runs on-device with Apple Intelligence. Your entries are never sent to a server for AI. Ever. PRIVATE BY DESIGN • No accounts, no tracking, no ads, no analytics • Your journal syncs across your Apple devices through your own iCloud • Export everything as Markdown or JSON, any time — it's your writing • Lock the app with Face ID YOURS TO SHAPE • Organize entries into Volumes • Themes and journal fonts to make it feel like yours • Made for iPhone, iPad, Mac, and iPhone Duo FAIR BY DEFAULT The AI features are free for everyone. If Today. becomes part of your day, Supporter keeps it independent and unlocks the theme and font wardrobe: Annual (with a 7-day free trial), Coffee monthly, or Champion once, forever. A tip just says thanks. No paywalls on the things that matter. AI features require a device with Apple Intelligence. Privacy Policy: https://today.veritasdevs.com/privacy Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

Screenshots

Softly4 screens
Today.4 screens

Verdict

The call

The clearest difference is in-app purchases: Softly at none against Today.'s 4. Softly also leads on update cadence (every 3 days vs every 4 months) and rating (5.0 vs 4.7). On price, review sentiment, ratings volume and ads there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Today. sells 4 one-off in-app purchases. Softly asks for nothing beyond the download.

ReceptionRating · Positive reviews · Number of ratings

Softly holds the better App Store score, 5.0 against 4.7. Both are backed by a comparable volume of ratings — 4 and 3 respectively. Written reviews split almost evenly too, at 100% and 100% positive.

UpkeepUpdate frequency

Softly ships an update every 3 days, Today. every 4 months. Both last shipped on November 5, 2026.

Scorecard4 real differences · 6 level
Softly versus Today.: the parameters behind the verdict, then further details
ParameterSoftlyToday.
PriceFreeFree
Rating5.0 (4 ratings) — better4.7 (3 ratings)
Positive reviews100.0% of reviews100.0% of reviews
Number of ratings4 — better3
Update frequencyEvery 3 days — betterEvery 4 months
AdsNoNo
In-app purchasesNo — betterYes
MonetizationFree — betterFree with in-app purchases
DevicesiPhoneiPhone, iPad — better
Requires iOS17.0 — better18.1
Further details — not scored
Size60 MB9 MB
Age rating4+4+
DeveloperJean MillanTough Drafts LLC

Customer experience

Softly

All ratings3 ratings
Positive100.0%
Neutral0.0%
Negative0.0%
Written reviews2 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

Today.

All ratings3 ratings
Positive100.0%
Neutral0.0%
Negative0.0%
Written reviews1 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

In-app purchases

None

Softly

No in-app purchases

4 purchases

Today.

One-time4
  • Leave a Tip$1.99
  • Generous Tip$4.99
  • Big Tip$9.99
Show 1 more
  • Champion — Unlock Forever$19.99

Questions

Is Softly free?
Softly is free to download, with no in-app purchases.
Is Today. free?
Today. is free to download, with in-app purchases available.
Which has better reviews, Softly or Today.?
Softly is rated higher. Softly averages 5.0 out of 5 from 4 ratings, while Today. averages 4.7 from 3 ratings.
Do Softly or Today. have ads?
Neither Softly nor Today. shows ads.
Which is updated more often, Softly or Today.?
Softly ships an update every 3 days, and Today. every 4 months. Most recently, Softly was updated on November 5, 2026 and Today. on November 5, 2026.

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