Comparison

Memoly Map vs Simu

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Memoly Map

Features
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Memoly helps you save meaningful moments and connect them with the places you have visited. Every photo is more than just an image — it is part of your journey and your story. With Memoly, you can: • Save photos together with their locations • Explore your memories on the map • Revisit trips through the places you have visited • Organise photos into personal collections • Share special moments with friends • Connect and message your friends • Personalise your experience with different themes and styles From a holiday, a road trip, a day out with friends, a café visit, or an ordinary moment in everyday life, Memoly helps you keep the memories that matter. Create your own memory map with Memoly. Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

About

Simu

Easily import and apply Fujifilm film simulation recipes from screenshots or codes directly to your camera via USB-C. Develop RAW photos with custom recipes and share them with friends. Start for free and unlock advanced features with a one-time purchase.

Highlights
  • Import recipes from screenshots
  • Write recipes to camera via USB-C
  • Develop RAW photos with custom recipes
  • Share recipes via code or QR code
  • Collect and organize recipes
  • Supports 20 Fujifilm camera models
Features
Read full description

Less typing. More shooting. Save a screenshot of a Fujifilm recipe you like on Instagram, Threads or the web, and Simu reads every setting in it. Plug in over USB-C and write it straight into the camera, without entering film simulation, white balance, tone and the rest one by one. COLLECT RECIPES • Import screenshots from Instagram, Threads, Xiaohongshu or web pages, up to 20 at once • Read the settings from a FUJIFILM camera's original JPEG or HEIF • Add recipes from another camera's C1–C7 backup • Import a friend's recipe from a code or QR code All reading happens on the device, with no sign-up. With iCloud Sync on, recipes and kits stay the same on your iPhone and iPad, through your own iCloud account. WRITE TO THE CAMERA • Put up to seven recipes in a kit and write them over USB in one go • Every slot is backed up before the write and every value is checked after, and any write can be put back • C1–C4, C1–C6 or C1–C7, depending on the model DEVELOP AND SHARE • Try recipes on your own RAW photos, developed by the camera at full size. The X100VI is fully supported; other models are in beta • Share a recipe or a whole kit as a code or QR code • Add the recipe, its code and a QR code to a camera original. Friends without Simu can see the recipe in a browser FREE TO START, ONE PURCHASE Importing, organizing and sharing recipes are free and need no camera. Writing over USB and developing RAW files are one purchase, with no subscription, on every device with the same Apple ID. Connecting a camera needs a USB-C iPhone or iPad and a USB-C cable that carries data. The camera's two connection settings are shown in the app. THE 20 FUJIFILM CAMERAS SIMU WRITES TO X100VI, X100V, X-T5, X-T50, X-T4, X-T30 III, X-T30 II, X-E5, X-E4, X-Pro3, X-H2, X-H2S, X-S20, X-S10, X-M5, GFX100RF, GFX100 II, GFX100S II, GFX100S, GFX50S II. FUJIFILM, X100VI and the film simulation names are trademarks of FUJIFILM Corporation. Simu is an independent app and is not affiliated with, authorized, or endorsed by FUJIFILM Corporation.

Screenshots

Memoly Map4 screens
Simu4 screens

Verdict

The call

The clearest difference is ads: Simu at none against Memoly Map's shown. On price, update cadence, in-app purchases and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Memoly Map sells 2 in-app purchases, starting at $0.99 per month and Simu sells 1 one-off in-app purchase. Whichever you choose, the download price is not the number that matters.

UpkeepUpdate frequency

Both ship on a similar rhythm, roughly every 2 days. The most recent releases landed on October 31, 2026 and November 10, 2026 respectively.

Scorecard1 real difference · 7 level
Memoly Map versus Simu: the parameters behind the verdict, then further details
ParameterMemoly MapSimu
PriceFreeFree
Positive reviews—100.0% of reviews
Update frequencyEvery 2 daysEvery 2 days
AdsYesNo — better
In-app purchasesYesYes
Monetization—Free with in-app purchases
DevicesiPhoneiPhone, iPad — better
Requires iOS16.016.0
Further details — not scored
Size175 MB11 MB
Age rating9+4+
DeveloperDiem TrinhBai-Kuan Yeh

In-app purchases

2 purchases

Memoly Map

Subscriptions2
  • Memory Premium - Gói tháng1 Month trial$0.991 Month
  • Memory Premium - Gói năm$12.991 Year
1 purchases

Simu

One-time1
  • Unlock Camera Writing$4.99

Questions

Is Memoly Map free?
Memoly Map is free to download, with in-app purchases available.
Is Simu free?
Simu is free to download, with in-app purchases available.
Do Memoly Map or Simu have ads?
Memoly Map shows ads; Simu does not.
Which is updated more often, Memoly Map or Simu?
Memoly Map ships an update every 2 days, and Simu every 2 days. Most recently, Memoly Map was updated on October 31, 2026 and Simu on November 10, 2026.

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