Custom Alerts vs it
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Custom Alerts
This app allows users to set highly customizable alerts for calendar events, ranging from minutes to weeks in advance. It supports multiple calendars and enables event creation and editing directly within the application, syncing seamlessly with the native iOS calendar.
- Set alerts from 0 minutes to 99 weeks ahead
- Supports multiple calendars
- Create and edit calendar events
- Syncs with iOS calendar
- Customizable alert timing
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Set alerts on calendar events as close as 0 minutes ahead of the event or as long as 99 weeks ahead of the event •Supports multiple calendars •Create and edit calendar events from within Custom Alerts •Everything automatically syncs with the built-in iOS calendar app.
it
Easily record and track when you last performed any activity. Set up recurring reminders to visually indicate when it's time for an action. Group related tasks to stay organized and never forget important recurring events.
- Record last activity
- Visual recurring reminders
- Customizable tracking
- Group similar activities
- Update activity history
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Need help remembering when you last did something? itHappened is here to help! Easily record, see and update when something last happened. Something... anything... whatever you want..... You decide what to keep track of and when it happened. Setup a repeating activity to visually indicate that it is time it happens. Can't remember when you last changed the furnace filter? Me neither, just let the itHappened app help you remember! Group similar activities to keep similar items together!
Screenshots
Verdict
The clearest difference is price: it at Free against Custom Alerts's $0.99. it also leads on update cadence (every 2 months vs every 13 months) and rating (4.0 vs 3.8). Custom Alerts's advantage is in-app purchases (none vs 1) and ads (none vs shown). On device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
it is free to download; Custom Alerts costs $0.99 up front. it sells 1 one-off in-app purchase. Custom Alerts asks for nothing beyond the download.
it holds the better App Store score, 4.0 against 3.8. Both are backed by a comparable volume of ratings — 4 and 1 respectively.
Custom Alerts ships an update every 13 months, it every 2 months. Both last shipped on October 4, 2026.
| Parameter | Custom Alerts | it |
|---|---|---|
| Price | $0.99 | Free — better |
| Rating | 3.8 (4 ratings) | 4.0 (1 ratings) — better |
| Positive reviews | 50.0% of reviews | — |
| Number of ratings | 4 — better | 1 |
| Update frequency | Every 13 months | Every 2 months — better |
| Ads | No — better | Yes |
| In-app purchases | No — better | Yes |
| Monetization | Paid | Free with in-app purchases — better |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 12.0 — better | 16.6 |
| Further details — not scored | ||
| Size | 1 MB | 6 MB |
| Age rating | 4+ | 4+ |
| Developer | Calm Seas Software, LLC | Christopher Wagner |
Customer experience
Custom Alerts
it
In-app purchases
Custom Alerts
No in-app purchases
it
- Remove Ads$0.99
