AdBlock vs Wipr 2
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
AdBlock
Block unwanted ads, pop-ups, and video advertisements on your iOS device. Enhance privacy, reduce data usage, and improve device performance. Enjoy a cleaner, faster browsing experience without subscriptions.
- Blocks 99% of ads
- Local DNS proxy service
- Customizable DNS rules
- Safari Content Blocker
- Privacy protection from trackers
- iCloud rule synchronization
- Works on Wi-Fi and cellular
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The original AdBlock - the first and last ad-blocker you'll ever need. A one time purchase - no subscriptions needed. We've been blocking ads on iPhones and iPads since 2012 - we know our game! :) AdBlock allows you to block ads on your iOS device. Get rid of 99% of annoying popups, banners and video ads. Protect your privacy, limit bandwidth use, speed up your device, save battery and drastically improve your day-to-day iOS experience. The most important advantages of AdBlock are: • AdBlock comes with a local DNS proxy service built-in. Use it to see which domains you're device is contacting. Create your own rules and assign any IP to any domain, right on your device. You can (and should!) bootstrap this feature with rules found online. • AdBlock has enhanced DNS proxy rules export and import function. Share DNS proxy rules with other users, easily import rules found on the Internet. • AdBlock comes with a Safari Content Blocker to block ads on websites in Safari. • AdBlock allows you to create your own list of domains and synchronize your rules between all your devices using iCloud. • AdBlock allows you to protect your privacy by blocking mobile trackers. Prevent Internet trackers from recording your online activity and selling your private data. • AdBlock does not send your Internet traffic through any remote server. All of your connections stay direct, fast and secure. Ads are blocked right on your device! • Setting up AdBlock is simple! Just download the app, and follow the tutorial to set everything up. When in doubt - contact our support! • AdBlock automatically updates to the latest version of the filters on every app run. We keep the ad servers database up-to-date for you. • AdBlock works with Wi-Fi and cellular networks. You don't need to set it up separately for every network you use. • AdBlock comes with a handy widget to quickly change the DNS proxy status when needed. Looking for support? Contact our dedicated support line directly from the app - we'll help you out with the proper setup and answer all the questions you might have.
Wipr 2
This app enhances your web browsing experience by blocking ads, trackers, and intrusive pop-ups across websites in Safari. Enjoy faster loading times, improved battery life, and reduced data usage. It offers automatic blocklist updates and supports multiple languages.
- Blocks ads and pop-ups
- Stops website trackers
- Cleans up cookie warnings
- Improves loading speed
- Conserves battery life
- Reduces data usage
- Automatic blocklist updates
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Wipr blocks ads, popups, trackers, cookie warnings, and other nasty things that make the web slow and ugly. Websites in Safari will look clean, load fast, and stop invisibly tracking you. You’ll notice significant improvements to your battery life and data usage. Setup is a snap. Apple featured Wipr in “The Best Safari Extensions”. The Filtr add-on extends Wipr’s blocking to all apps on your devices. It acts at the network level, but unlike a VPN, it can access none of your data, and can be used in conjunction with VPNs, iCloud Private Relay, and custom DNS. Wipr’s blocklist is updated twice a week automatically, and has enhanced versions for the following languages: Bosnian, Chinese, Croatian, Czech, Danish, Dutch, Estonian, Finnish, French, German, Greek, Hebrew, Hindi, Hungarian, Icelandic, Indonesian, Italian, Japanese, Korean, Macedonian, Malay, Montenegrin, Norwegian, Polish, Romanian, Russian, Serbian, Slovak, Spanish, Thai, and Vietnamese. Wipr is a universal app: install it on all your devices (iPhone, iPad, Mac, Vision Pro) with a single purchase. It’s fully accessible with VoiceOver, Voice Control, and more. Dark, Tinted, and Clear icon variants are included. Family Sharing is supported. Because it’s developed by a single independent developer and 100% funded by its users, Wipr only answers to you: no one can pay to have their ads unblocked, and there are no “acceptable ads”. This app was made with love and patience. I hope you’ll enjoy using it as much as I enjoyed designing and building it. – Kaylee Terms & Conditions: https://kaylees.site/terms-and-conditions.html EULA: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Screenshots
Verdict
The clearest difference is review sentiment: Wipr 2 at 80% against AdBlock's 44%. Wipr 2 also leads on rating (4.7 vs 4.3) and update cadence (weekly vs every 4 weeks). AdBlock's advantage is in-app purchases (none vs 6) and ratings volume (34K vs 1.3K). On ads, monetization model and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
AdBlock costs $1.99 and Wipr 2 $4.99 up front. Wipr 2 sells 6 in-app purchases, starting at $1.99 per month. AdBlock asks for nothing beyond the download.
Wipr 2 holds the better App Store score, 4.7 against 4.3. That said, the two scores are not equally well evidenced: AdBlock has 34K ratings behind it against 1.3K, so its average is the more settled of the two. Written reviews point the same way: 44% of AdBlock's written reviews are positive against 80% of Wipr 2's.
AdBlock ships an update every 4 weeks, Wipr 2 weekly. Both last shipped on October 19, 2026.
| Parameter | AdBlock | Wipr 2 |
|---|---|---|
| Price | $1.99 — better | $4.99 |
| Rating | 4.3 (34K ratings) | 4.7 (1.3K ratings) — better |
| Positive reviews | 43.9% of reviews | 80.5% of reviews — better |
| Number of ratings | 34K — better | 1.3K |
| Update frequency | Every 4 weeks | Weekly — better |
| Ads | No | No |
| In-app purchases | No — better | Yes |
| Monetization | Paid | Paid |
| Best chart rank | #33 | #3 — better |
| Devices | iPhone, iPad, iPod | iPhone, iPad, Mac |
| Requires iOS | 12.0 — better | 17.0 |
| Further details — not scored | ||
| Size | 25 MB | 14 MB |
| Age rating | 4+ | 4+ |
| Developer | AdBlock Labs | Kaylee Calderolla |
Customer experience
AdBlock
Wipr 2
User reviews
AdBlock
From 34K App Store ratingsWhat we love
- 🚀 Works great when enabled
- 🔒 Robust ad blocking capabilities
- 👍 Customizable blocking rules
- 🚀 Blocks ads across apps and websites
- 👍 Affordable one-time purchase
Room to improve
- 🐛 Frequently disables itself
- 🔋 High battery drain
- 👎 Inconsistent performance
- 🔒 Difficult to configure for some users
- 👎 Fails to block ads in certain apps
Wipr 2
From 1.3K App Store ratingsWhat we love
- 🚀 Blocks ads effectively
- 👍 Simple and easy to use
- 🔒 Doesn't slow down Safari
- 💡 Frequent updates
- 👍 Responsive developer
Room to improve
- 🐛 Occasional issues with YouTube ads
- 🐛 Incompatibility with some websites
- 🐛 Occasional blank spaces where ads used to be
Bugs and requests
AdBlock
Reported bugs
3 issues- Disconnects from VPN randomly
- Syncing issues with iCloud
- Compatibility problems with newer iOS versions
Requested features
4 requests- Automatic updates to block new ad domains
- Whitelist option to allow ads on certain sites
- Improved battery optimization
- Easier setup and configuration
Wipr 2
Reported bugs
2 issues- Wipr Extra component not always working as expected
- Occasional high CPU usage when app is left open
Requested features
2 requests- Option to disable on specific websites
- Ability to customize blocking rules
In-app purchases
AdBlock
No in-app purchases
Wipr 2
- Monthly Recurring Tip$1.991 Month
- Filtr$4.991 Year
- Yearly Recurring Tip$9.991 Year
- Tip$4.99
- Mega Tip$19.99
- Filtr$24.99







