Indigo vs Urban Fare
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Indigo
Shop a vast selection of books, gifts, and toys from your mobile device. Discover new items, manage wish lists, track orders, and access loyalty rewards. Find nearby stores and check in-store availability.
- Shop books, gifts, and music
- Search over 7 million products
- Create and share wish lists
- Access plum® rewards
- Track orders and view history
- Find nearby stores and check availability
- Use digital plum® card
Read full descriptionHide full description
Discover inspiring products and experiences with the all-new Indigo App. SHOP * Shop our entire assortment of books, gifts and music anytime, anywhere. * Ship your order to an address or to any of our stores. SEARCH * Search over 7 million products to find exactly what you’re looking for. * Discover something new from our broad assortment of items and wide range of categories. * Use the barcode scanner to view item details and easily add to your Cart or Wish List. WISH LISTS * Create, manage, and share your Wish Lists to keep track of gift ideas for friends, family. YOUR ACCOUNT * Access your plum® rewards to view your points balance. * View your order history and track your orders. * Manage your account, update your shipping address or billing information, and more. PROMOTIONS & INDIGO EVENTS * Never miss a thing. Receive notifications on our latest offers, promotions and events. STORES * Find stores nearby, wherever you are. * View in-store availability, store shelf location, and store price of any item. * Use your digital plum® card to earn and/or redeem plum® points on in-store purchases. IMPORTANT DISCLOSURES AND CONSENT By selecting INSTALL, you consent to the installation of this app and any updates or upgrades that are released through the platform. You understand and agree that this app (incl. any updates or upgrades) may (i) cause your device to automatically communicate with Indigo’s servers to deliver the functionality described above and to record usage data and metrics, (ii) affect app-related preferences or data stored on your device, and (iii) collect personal information to provide the features described above and as set out in our privacy policy. You can withdraw your consent at any time by removing or disabling this app.
Urban Fare
Read full descriptionHide full description
Whether you’re shopping on your mobile device using the Urban Fare app or from home on UrbanFare.com, your account is seamlessly linked. Save your shopping lists for in-store trips, or shop from the palm of your hand and let our personal shoppers do the work for you. Enjoy curbside pickup service at any of our convenient locations in Calgary, Kelowna or Vancouver – pick a time slot that suits you. Shopping Highlights · Order groceries online · View the latest Urban Fare flyer · Scan More Rewards card in-store · Load My Offers to More Rewards card · Browse past purchases and favourites · Browse store departments · Browse Shoppable Recipes · Scan Product Barcodes · Pharmacy Refill – Yaletown location only · Find the nearest Urban Fare location
Screenshots
Verdict
The clearest difference is update cadence: Indigo at every 3 weeks against Urban Fare's every 2 months. On price, ads, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Indigo ships an update every 3 weeks, Urban Fare every 2 months. The most recent releases landed on November 1, 2026 and November 3, 2026 respectively.
| Parameter | Indigo | Urban Fare |
|---|---|---|
| Price | Free | Free |
| Rating | 4.4 (107 ratings) — better | — |
| Positive reviews | 13.5% of reviews | — |
| Number of ratings | 107 — better | — |
| Update frequency | Every 3 weeks — better | Every 2 months |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | — |
| Devices | iPhone | iPhone, iPad — better |
| Requires iOS | 16.0 | 16.0 |
| Further details — not scored | ||
| Size | 200 MB | 122 MB |
| Age rating | 4+ | 12+ |
| Developer | Indigo Books & Music Inc. | Overwaitea Food Group |
Bugs and requests
Indigo
Reported bugs
4 issues- Inability to complete purchases
- Disappearing cart and wishlist items
- Inconsistent performance across devices
- Outdated CAPTCHA system
Requested features
4 requests- Add books to wishlist from any page
- In-app store availability and stock check
- Apple Wallet integration for loyalty card
- Improved navigation and category browsing
Urban Fare
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Indigo
No in-app purchases
Urban Fare
No in-app purchases
