Emphasis vs Loam
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Emphasis
This app helps users achieve deep work by providing customizable focus intervals and ambient soundscapes. It tracks your focus progress and offers personalized statistics to help you reclaim your time from distractions.
- Customizable focus intervals
- Ambient background sounds
- Focus-O-Meter for distraction tracking
- Personalized progress statistics
- Cloud sync across devices
- Highly customizable sessions
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You sit down to work. 40 seconds later, your hand is already reaching for your phone. Familiar? You’re not lazy. Modern life is engineered for distraction, and trying to force yourself to focus through sheer willpower simply doesn't work. Emphasis doesn’t force you to fight your own brain. One tap, a gentle ambient sound, a steady rhythm—and you’re already in a session. Ended a focus block after 12 minutes instead of 25? That’s 12 minutes of deep work you didn't have before. In Emphasis, every minute counts. 4.7 · 20,000+ reviews · Lightweight at just 75 MB Whether you’re navigating an ADHD brain, tackling a heavy study load, or trying to find clarity in a chaotic work week, Emphasis is a sanctuary from the digital noise. We took the science of the Pomodoro technique and turned it into a gentle, intentional rhythm that respects your natural energy levels. DESIGNED FOR YOUR FLOW STATE: * Immersive Sonic Spaces: Silence background distractions with curated ambient soundscapes. From subtle rhythmic pulses to meditative nature tones, create an environment where getting started feels effortless. * The Focus-O-Meter: Awareness is the first step to change. Select the apps that pull you away from your work and watch your Focus-O-Meter rise as you choose presence over the scroll. It’s not about restriction—it’s about reclaiming the time that belongs to you. * Tailored Focus Blueprints: No two brains work the same. Our onboarding learns your workflow needs from the start, letting you fully customize your session lengths and restorative breaks to prevent burnout before it begins. * Progress, Not Perfection: Focus is a practice, not a destination. Use beautiful, minimalist progress charts and calendar stats to recognize your personal patterns of success and celebrate your consistency. * Apple Ecosystem Sync: Your focus journey shouldn't be tied to one desk. Emphasis syncs seamlessly across your iPhone, iPad, Mac, and Apple Watch to keep your rhythm steady wherever you go. At just 75 MB, Emphasis won’t bloat your device, but it will help clear your mind. Join thousands of us who are choosing a kinder, more intentional way to live and work. Download Emphasis today and let’s find your rhythm together. https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Loam
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Loam is a Markdown notes app that formats as you type. Type ## and the line becomes a heading. Bold, links, tasks, tables and code render in place, and the file underneath stays plain Markdown. WRITE Headings hang in the margin so every line keeps the same left edge, and Markdown marks fade when your cursor moves away. Prefer to see every character? Turn that off in Settings. Pick from six editor themes, in light and dark, and three type sets. They are all free. FIND Tag a note with #tag, or nest tags like #projects/garden. Link one note to another with [[double brackets]]. Search every note from the library. Tap a link, a #tag or a [[wiki link]] to jump to it. Pin notes, archive the ones you are done with and send the rest to Trash, where you can restore them. MADE FOR IPHONE AND IPAD Add a Home Screen widget for your recent note, quick capture or an interactive checklist. Start a new note from a control. Send text, links and web pages to Loam from the Share sheet. Ask Siri or use Shortcuts to create a note or add text to one. Find notes from Spotlight. On iPad, the library and the note sit side by side. Export every note as Markdown files from Settings. SHARE (PRO) Invite people to a note by email and choose whether each person can edit, comment or only read. Publish a note as a clean web page and take it down whenever you like. Mentions and replies arrive as notifications you can answer from the Lock Screen. AI APPS (PRO) Connect AI apps that support MCP, the Model Context Protocol, from Settings > AI apps. You decide whether each app can read your notes, change them or manage sharing, and you can see and remove every connected app. FREE AND PRO Free: the full editor, all themes and type sets, tags, links and search on one device, with no time limit. Notes that other people share with you open and sync on Free too. Pro: sync across your devices, sharing, publishing to the web and AI app access. Loam Pro costs US$2.99 a month or US$29.99 a year, with a 14-day free trial for new subscribers. Prices vary by country and appear in your local currency at checkout. Payment is charged to your Apple Account when you confirm the purchase, or when the free trial ends. The subscription renews automatically unless you cancel at least 24 hours before the end of the current period. Manage or cancel it in Settings > Apple Account > Subscriptions. Terms of Use: https://loamnotes.app/terms/ Privacy Policy: https://loamnotes.app/privacy/ Support: hello@loamnotes.app
Screenshots
Verdict
The clearest difference is device support: Emphasis at 4 against Loam's 2. On price, ads, in-app purchases and iOS requirement there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Emphasis sells 6 in-app purchases, starting at $3.49 per month and Loam sells 2 in-app purchases, starting at $2.99 per month. Whichever you choose, the download price is not the number that matters.
| Parameter | Emphasis | Loam |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (1.1K ratings) — better | — |
| Positive reviews | 83.9% of reviews | — |
| Number of ratings | 1.1K — better | — |
| Update frequency | Fortnightly | — |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Monetization | Free with in-app purchases | — |
| Devices | iPhone, iPad, Mac, Apple Watch — better | iPhone, iPad |
| Requires iOS | 17.0 | 16.4 — better |
| Further details — not scored | ||
| Size | 74 MB | 57 MB |
| Age rating | 4+ | 17+ |
| Developer | Aleksandr Fiodorov | Ricardo Dantas Goncalves |
Bugs and requests
Emphasis
Reported bugs
4 issues- Timer not working correctly after breaks
- Task lists not saving properly
- App crashing on launch for some users
- Sync issues causing data loss
Requested features
5 requests- Ability to track individual tasks and time spent
- Landscape mode support
- Apple Watch app integration
- More color theme options
- Improved statistics and progress tracking
Loam
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Emphasis
- Emphasis Premium Subscription$3.491 Month
- Emphasis Premium Subscription$4.991 Month
- Premium Feature (Yearly Promo)$12.991 Year
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- Emphasis Premium Subscription7 Days trial$29.991 Year
- Lifetime premium$29.99
- Lifetime premium$59.99
Loam
- Loam Pro Monthly14 Days trial$2.991 Month
- Loam Pro Annual14 Days trial$29.991 Year









