Comparison

Badger Maps vs OptimoRoute Driver

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Badger Maps

Optimize your field sales and service operations with this app. It helps you plan efficient multi-stop routes, visualize customer data on a map, and manage your leads and appointments. Automate tasks, track mileage, and sync with your CRM for increased productivity and sales.

Highlights
  • Multi-stop route optimization
  • Interactive sales mapping
  • Appointment scheduling
  • Follow-up reminders
  • Mobile lead generation
  • Customer data management
  • Mileage tracking
Features
Read full description

Get rid of the busy work and sell more with Badger Maps- a sales and mapping app specifically designed for field sales & service. Badger Maps is your virtual field sales assistant, helping you focus on the right accounts, get the fastest multi-stop routes, find new leads, and keep all your customer data accessible and up to date in the field. It’s more than just a sales route planner. It's a total territory management solution that automates and optimizes all of your activities, from routing & mapping to prospecting to tracking mileage for expense reports. With a map based sales app on their iPhone or iPad, field sales & field service reps record 50% more customer data, drive 20% less, and sell around 22% more. Join 10,000+ companies using Badger to save time and sell more with features like: ROUTE PLANNING Use Badger’s sales route planner to optimize routes with multiple stops (up to 120). Get turn by turn directions using your favorite navigation app like Waze, Google Maps, Apple Maps, or Apple CarPlay. SALES MAPPING Visualize your customers & prospects on an interactive map. Colorize and filter accounts by business type, last order date, or any other metric to make key accounts stand out. SCHEDULING Adjust appointment length. Know when you’ll be late or early to a meeting. Push stops to your calendar with the touch of a button. FOLLOW-UP REMINDERS Quickly see the accounts that need attention near your route, and add them to your schedule. MOBILE LEAD GENERATION Meeting canceled? No problem. Automate prospecting, and find new, qualified leads in your vicinity. NOTES & ACCOUNT MANAGEMENT Take/talk notes on your phone. Add pictures. Have all your customer data at your fingertips, when you meet with customers or plan your day. OUTSIDE SALES CRM Some outside sales and field service teams use Badger as a basic field sales CRM. It also acts as a mobile front-end for feature rich CRMs like Salesforce, HubSpot, Microsoft Dynamics, Zoho, Insightly, Netsuite, Pipedrive, monday.com, SugarCRM, Veeva, Odoo, and more. No more double data entry or fumbling for notes in the field. Keep all your CRM data accessible and in sync with a real time, 2-way integration. MAPPING FOR YOUR CRM Map all your Accounts, Contacts, Leads, Opportunities, Tasks, and custom objects and see their relationship with one another on the map. AUTOMATED REPORTING & MILEAGE TRACKING Automatically receive weekly reports, summarizing your field activity. Generate reports on your routes that make submitting your mileage easy. FIELD MANAGEMENT (browser/macOS) See where your field sales or field service team is at in the sales cycle. Use territory mapping tools, like heat maps and bubble maps, to gain insight into your team’s performance. With Badger's territory alignment software, you can automatically create, balance, and optimize territories. Sign up for a free trial today and take your field sales performance to the next level. With route optimization, Badger pays for itself with just the gas savings alone! See what outside sales & field service teams are saying: "After getting Badger Maps, weekly meetings per rep jumped from 12 to 20. This led to a 22% increase in annual revenue." - Brad Moxley, Business Development Manager, Cutter & Buck “Knowing our most valuable accounts, and the best way to get to them, saves us a ton of time driving. Badger’s route optimization cuts our drive time by 25%” - John O’Kain, Territory Manager, NCR Aloha “With Badger, you can really plan out your week based on where you can have the biggest impact.” - Matthew Brooks, Business Development Manager, Cargill Terms of Use: https://www.badgermapping.com/terms-of-use/

About

OptimoRoute Driver

This app provides drivers with their optimized daily routes, order details, and navigation. It enables proof of delivery through signatures and photos, and updates dispatchers in real-time. It functions offline and integrates with popular navigation apps.

Highlights
  • Optimized route planning
  • Order information and schedule
  • Integrated navigation
  • Proof of delivery (signatures, photos, notes)
  • Real-time progress updates
  • Offline functionality
  • Automatic order updates
Features
Currently charting
Read full description

The OptimoRoute Driver App is an extension of OptimoRoute - a web-based route optimization and schedule planning tool for delivery and field service businesses. The app is used by drivers whose dispatchers use OptimoRoute to plan their routes. It gives you the route map, complete schedule, order information, and navigation in one place. The app also allows the collection of signatures, photos, and notes as proof of delivery. As you work through orders, the dispatching office stays updated with your progress. And, you can view the complete route and all orders on one screen. Mid-day plan changes are smooth: our system takes into account what you’ve already done and where you are right now without disruption to existing routes. Everything you need to do the route in one place: * Supports both phones and tablets and uses minimal data * Driving directions in Apple Maps, Google Maps, Waze, Here, Garmin, and more * Works even when there’s no cellular signal or Wi-Fi * See the whole route on the map or focus on the next thing to do * Keeps the dispatch updated on your progress * New or changed orders are downloaded automatically * Seamless switching from navigation to order details * Proof of Delivery: capture digital signatures, photos & notes * Status updates while offline are sent when back in cellular range Serve more customers with your existing workforce. Save 30% of your time and money every day. Plan hundreds of orders and dozens of drivers in seconds. Increase the level of your service.

Screenshots

Badger Maps4 screens
OptimoRoute Driver4 screens

Verdict

The call

The clearest difference is review sentiment: Badger Maps at 84% against OptimoRoute Driver's 29%. Badger Maps also leads on rating (4.5 vs 3.3) and update cadence (weekly vs every 6 weeks). OptimoRoute Driver's advantage is in-app purchases (none vs 2). On price, ads, chart position and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Badger Maps sells 2 in-app purchases, starting at $59.99 per month. OptimoRoute Driver asks for nothing beyond the download.

ReceptionRating · Positive reviews · Number of ratings

Badger Maps holds the better App Store score, 4.5 against 3.3. That said, the two scores are not equally well evidenced: Badger Maps has 1.1K ratings behind it against 29, so its average is the more settled of the two. Written reviews point the same way: 84% of Badger Maps's written reviews are positive against 29% of OptimoRoute Driver's.

UpkeepUpdate frequency

Badger Maps ships an update weekly, OptimoRoute Driver every 6 weeks. The most recent releases landed on September 22, 2026 and August 31, 2026 respectively.

Scorecard6 real differences · 5 level
Badger Maps versus OptimoRoute Driver: the parameters behind the verdict, then further details
ParameterBadger MapsOptimoRoute Driver
PriceFreeFree
Rating4.5 (1.1K ratings) — better3.3 (29 ratings)
Positive reviews84.3% of reviews — better28.6% of reviews
Number of ratings1.1K — better29
Update frequencyWeekly — betterEvery 6 weeks
AdsNoNo
In-app purchasesYesNo — better
MonetizationFree with in-app purchasesFree — better
Best chart rank#180 — better#195
DevicesiPhone, iPadiPhone, iPad, iPod — better
Requires iOS16.015.1 — better
Further details — not scored
Size74 MB42 MB
Age rating4+4+
DeveloperBadger Maps, Inc.OptimoRoute Inc.

Customer experience

Badger Maps

All ratings1,103 ratings
Positive88.5%
Neutral2.8%
Negative8.7%
Written reviews159 reviews
Positive84.3%
Neutral4.4%
Negative11.3%

OptimoRoute Driver

All ratings29 ratings
Positive48.3%
Neutral17.2%
Negative34.5%
Written reviews21 reviews
Positive28.6%
Neutral23.8%
Negative47.6%

Bugs and requests

Badger Maps

Reported bugs

4 issues
  • Route optimization not working
  • Account data not syncing properly
  • Frequent app crashes
  • Inability to edit or delete saved locations

Requested features

5 requests
  • Calendar sync and reminders
  • More CRM integration capabilities
  • Improved mobile app performance
  • Ability to add accounts on-the-go
  • Mileage tracking and reporting

OptimoRoute Driver

Not enough reviews yet to summarise bugs or requests.

In-app purchases

2 purchases

Badger Maps

Subscriptions2
  • Business7 Days trial$59.991 Month
  • Business14 Days trial$69.001 Month
None

OptimoRoute Driver

No in-app purchases

Questions

Is Badger Maps free?
Badger Maps is free to download, with in-app purchases available.
Is OptimoRoute Driver free?
OptimoRoute Driver is free to download, with no in-app purchases.
Which has better reviews, Badger Maps or OptimoRoute Driver?
Badger Maps is rated higher. Badger Maps averages 4.5 out of 5 from 1.1K ratings, while OptimoRoute Driver averages 3.3 from 29 ratings.
Do Badger Maps or OptimoRoute Driver have ads?
Neither Badger Maps nor OptimoRoute Driver shows ads.
Which is updated more often, Badger Maps or OptimoRoute Driver?
Badger Maps ships an update weekly, and OptimoRoute Driver every 6 weeks. Most recently, Badger Maps was updated on September 22, 2026 and OptimoRoute Driver on August 31, 2026.
Which is more popular, Badger Maps or OptimoRoute Driver?
Badger Maps currently peaks at #180 in the App Store charts, and OptimoRoute Driver at #195. Chart position reflects recent download velocity rather than total install base.

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