Visual Vertical Lite vs Focus Builder Pro
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Visual Vertical Lite
This medical app offers a quick, accurate, and affordable method for measuring subjective visual vertical in patients. It simplifies a previously complex and expensive diagnostic process, making it accessible for neurologists and vestibular rehabilitation specialists.
- Measures subjective visual vertical
- Accurate and low-cost readings
- Uses iPhone/iPad for testing
- Suitable for neurology and vestibular rehab
- Tests otolithic function
- Single readings for each eye
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Visual Vertical Lite makes subjective visual vertical (SVV) testing simple and accessible using equipment you already have. Traditional SVV testing can require specialised equipment and a controlled visual environment. Visual Vertical Lite provides a practical alternative using your iPhone, a bucket and a small piece of Blu Tack. HOW IT WORKS Mount your iPhone inside the bottom of a bucket using Blu Tack. The person being tested holds the bucket to their face and adjusts the line on screen until it appears vertical. Visual Vertical Lite measures the resulting deviation from true vertical and displays the result in degrees. TEST THE WAY YOU NEED Choose from: • Left eye • Right eye • Both eyes open Visual Vertical Lite is designed for quick, individual measurements, making it ideal when you simply need to perform a one-off SVV test. SIMPLE RESULTS Results are presented immediately in a clean, easy-to-read format, including the measured deviation and direction. BUILT-IN GUIDANCE Not familiar with the bucket method? The included guide walks you through equipment setup, positioning, testing and interpretation of the results. LITE OR FULL? Visual Vertical Lite includes the core functionality required to perform individual SVV tests. For sequential testing, multiple readings and automatic averaging across test conditions, choose the full Visual Vertical app. UPDATED FOR MODERN iOS Visual Vertical Lite has been comprehensively updated with a redesigned interface, clearer navigation and support for current versions of iOS.
Focus Builder Pro
This app offers targeted eye movement exercises designed to enhance brain plasticity and neurotherapeutic outcomes. It provides customizable exercises and patient session building for practitioners, and permanent access to exercises for patients under guidance.
- Targeted eye movement exercises
- Brain plasticity enhancement
- Customizable exercise settings
- Patient session builder
- Progress monitoring
- Neurotherapeutic outcomes
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Focus Builder: Targeted Eye Movement Exercises for Functional Neurologists and Patients Focus Builder is an iPad-optimized app delivering evidence-based eye movement exercises to promote brain plasticity and neurotherapeutic outcomes. Access requires creating an account and selecting your role: Subscription & Access Details Focus Builder requires role selection upon signup: Practitioner (Functional Neurologist) or Patient. This choice is permanent. - For Practitioners: Auto-Renewing Subscription Unlocking: - Access to 12 exercises with lots of customizable settings. Create new exercises based on the settings + sequences of exercises. - Patient session builder: Create and assign personalized exercise sequences for your patients, including progress monitoring and adjustment based on outcomes. Subscriptions auto-renew via Apple and can be managed in your App Store account. No free trial, but full access starts immediately upon purchase. Cancel anytime. - For Patients: One-Time In-App Purchase Permanent access to all exercises under your practitioner's guidance. No ongoing fees—includes any sequences assigned by your doctor for personalized therapy or usage of the exercises. Payment details are shown in your user profile after login. Role selection is permanent and cannot be changed later. No free trial or limited access—full functionality begins after purchase. Eye movements are a very powerful way to exercise the brain and to create long-term change in the brain, known as plasticity. The “Focus Builder” app contains a variety of exercises which challenge users to voluntarily move their eyes in various patterns, speeds and directions, which have been proven to activate specific parts of the brain depending on which eye movement is performed. This app is specifically designed for doctors that specialize in Functional Neurology and their patients. There is currently no app available that can provide these specific exercises. For best results, patients should consult a Functional Neurologist to determine how to use this app according to their needs and obtain the most therapeutic value. There are 3 types of eye movements that can have profound therapeutic benefits and all three are available in this app. 1.Pursuits (slow eye movements): Smooth pursuit eye movements allow the eyes to closely follow a moving object. Most people are unable to initiate pursuit without a moving visual signal. The pursuit of targets moving with velocities of greater than 30°/s tend to require catch-up saccades. 2.Saccades (fast eye movements): Saccades are quick, simultaneous movements of both eyes in the same direction. Initiated cortically by the frontal eye fields (FEF), or subcortically by the superior colliculus, saccades serve as a mechanism for fixation, rapid eye movement, and the fast phase of optokinetic nystagmus. 3.Anti-saccades (look away): The anti-saccade task has emerged as an important task for investigating the flexible control that we have over behavior. In this task, participants must suppress the reflexive urge to look at a visual target that appears suddenly in the peripheral visual field and must instead look away from the target in the opposite direction. A crucial step involved in performing this task is the top-down inhibition of a reflexive, automatic saccade. Patients diagnosed with various neurological and/or psychiatric disorders that affect the frontal lobes or basal ganglia find it difficult to suppress the automatic pro-saccade, revealing a deficit in top-down inhibition. The areas of the brain that are activated by these eye movements are too numerous to list, but to name a few, I have listed some of the functions that can improve with these eye exercises. 1.Executive function/behavior 2.Attention 3.Concentration 4.Impulse control 5.Social behavior 6.Motivation 7.Goal directed behavior Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Screenshots
Verdict
The clearest difference is price: Focus Builder Pro at Free against Visual Vertical Lite's $5.99. Focus Builder Pro also leads on rating (5.0 vs 2.0) and update cadence (every 2 weeks vs every 42 months). Visual Vertical Lite's advantage is in-app purchases (none vs 3). On ratings volume, ads and iOS requirement there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Focus Builder Pro is free to download; Visual Vertical Lite costs $5.99 up front. Focus Builder Pro sells 3 in-app purchases, starting at $9.99 per month. Visual Vertical Lite asks for nothing beyond the download.
Focus Builder Pro holds the better App Store score, 5.0 against 2.0. Both are backed by a comparable volume of ratings — 1 and 2 respectively.
Visual Vertical Lite ships an update every 42 months, Focus Builder Pro every 2 weeks. The most recent releases landed on October 10, 2026 and October 1, 2026 respectively.
| Parameter | Visual Vertical Lite | Focus Builder Pro |
|---|---|---|
| Price | $5.99 | Free — better |
| Rating | 2.0 (1 ratings) | 5.0 (2 ratings) — better |
| Positive reviews | — | 0.0% of reviews |
| Number of ratings | 1 | 2 — better |
| Update frequency | Every 42 months | Every 2 weeks — better |
| Ads | No | No |
| In-app purchases | No — better | Yes |
| Monetization | Paid | Freemium — better |
| Devices | iPhone | iPhone, iPad, iPod — better |
| Requires iOS | 16.0 | 15.1 — better |
| Further details — not scored | ||
| Size | 6 MB | 50 MB |
| Age rating | 4+ | 17+ |
| Developer | Clear Health Media | NeurdSolutions, LLC |
Customer experience
Visual Vertical Lite
Focus Builder Pro
In-app purchases
Visual Vertical Lite
No in-app purchases
Focus Builder Pro
- Focus Builder Pro Practitioner$9.991 Month
- Focus Builder Pro Practitioner$69.991 Year
- Patient Purchase$19.99
Questions
Is Visual Vertical Lite free?
Is Focus Builder Pro free?
Which has better reviews, Visual Vertical Lite or Focus Builder Pro?
Do Visual Vertical Lite or Focus Builder Pro have ads?
Which is updated more often, Visual Vertical Lite or Focus Builder Pro?
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