Coffective vs Start Smart for Your Baby
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Coffective
This app supports new and expecting parents and their care teams with evidence-based information. It offers resources for preparing for the hospital, learning about infant care including breastfeeding, and finding local maternal and child health programs.
- Build your support team
- Prepare for hospital stay
- Learn breastfeeding techniques
- Connect with your baby
- Find local resources
- Evidence-based guidance
Read full descriptionHide full description
The Coffective app is an evidence-based tool created by experts for new and expecting parents and their supporters – including partners, grandparents, and friends. BUILD YOUR TEAM Learn about some of the people that can support you through pregnancy, birth, and beyond. PREPARE FOR THE HOSPITAL Use the checklist to learn about practices that can help you and your baby get off to a great start. Be confident in the hospital and tell your care team what practices you want. Connect with and learn about your baby. Learn the steps to start breastfeeding, avoid pain, and ensure you make enough milk. FIND LOCAL RESOURCES Get support during pregnancy, birth, and postpartum. Explore maternal and child health programs and services available in your community. (Available for select participating states.) Community + Effective = Coffective
Start Smart for Your Baby
This pregnancy and baby app offers weekly updates on your baby's development, tracks your health metrics, and provides resources for new parents. It includes tools for managing appointments, accessing nurse advice, and earning rewards for participation.
- Weekly ultrasound videos and baby size comparisons
- Pregnancy weight gain tracker synced with Apple Health
- Baby Boost relaxation tool
- Due date calculator
- Feeding, diaper, and growth tracker for babies
- Developmental milestones and care tips
Read full descriptionHide full description
Use your new pregnancy and baby app to: • Earn rewards by answering a short pregnancy survey • See weekly ultrasound videos and your baby’s size compared to common fruits • Find out when you hit important milestones • Track your healthy pregnancy weight gain • Unwind in 20 seconds with Baby Boost, our relaxation tool • Calculate your due date • Learn about special pregnancy support just for Louisiana Healthcare Connections members Start Smart for Your Baby by Louisiana Healthcare Connections helps you connect to Louisiana Healthcare Connections nurses and other resources so you can have a healthier pregnancy and baby. • Simple click-to-call access to Member Services and our 24/7 Nurse Advice Line • Online Find a Provider tool • Guide for scheduling a free ride to your appointments • Rewards program To get started, use Start Smart for Your Baby to make a healthy pregnancy action plan. Just enter your due date and birth date. Then Start Smart for Your Baby will create a custom Home Feed just for you. We’ll share pregnancy health articles and a To Do List. Along the way, make a list of things to talk about with your doctor, midwife, or nurse. Add your questions to your Q-List so you can easily remember them at your next appointment. After your baby is born, keep using the Start Smart for Your Baby app. You’ll get our newest tools for baby up to age two: • Feeding, diaper and growth tracker • Developmental milestones by age, plus dental health and nutrition tips • Tips on caring for your newborn, from breastfeeding to safe sleeping To make the app available to you and others, Louisiana Healthcare Connections® entered into a service agreement with the developer, Wildflower Health. The content for the Start Smart for Your Baby® app was developed in conjunction with a board-certified OB-GYN, nurse midwives and other medical experts. Please send your comments and suggestions to feedback@wildflowerhealth.com. The Start Smart for Your Baby® app is for educational purposes only. Medical advice is not provided. Do not rely on information in this app as a tool for self-diagnosis. Always consult your doctor for appropriate examinations, treatment, testing, and care recommendations. In an emergency, dial 911 or visit the nearest hospital.
Screenshots
Verdict
The clearest difference is monetization model: Coffective at free against Start Smart for Your Baby's free with in-app purchases. Coffective also leads on update cadence (every 5 weeks vs every 4 months) and iOS requirement (13.4 vs 15.1). Start Smart for Your Baby's advantage is ratings volume (34 vs 1). On price, rating, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 5.0 for Coffective against 5.0 for Start Smart for Your Baby. That said, the two scores are not equally well evidenced: Start Smart for Your Baby has 34 ratings behind it against 1, so its average is the more settled of the two.
Coffective ships an update every 5 weeks, Start Smart for Your Baby every 4 months. The most recent releases landed on November 1, 2026 and November 2, 2026 respectively.
| Parameter | Coffective | Start Smart for Your Baby |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (1 ratings) | 5.0 (34 ratings) |
| Positive reviews | 20.0% of reviews | — |
| Number of ratings | 1 | 34 — better |
| Update frequency | Every 5 weeks — better | Every 4 months |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free — better | Free with in-app purchases |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 13.4 — better | 15.1 |
| Further details — not scored | ||
| Size | 25 MB | 60 MB |
| Age rating | 12+ | 12+ |
| Developer | Coffective | Wildflower Health |
Customer experience
Coffective
Start Smart for Your Baby
In-app purchases
Coffective
No in-app purchases
Start Smart for Your Baby
No in-app purchases
