Coffective vs WIC Connect
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Coffective
This app supports new and expecting parents and their care teams with evidence-based information. It offers resources for preparing for the hospital, learning about infant care including breastfeeding, and finding local maternal and child health programs.
- Build your support team
- Prepare for hospital stay
- Learn breastfeeding techniques
- Connect with your baby
- Find local resources
- Evidence-based guidance
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The Coffective app is an evidence-based tool created by experts for new and expecting parents and their supporters – including partners, grandparents, and friends. BUILD YOUR TEAM Learn about some of the people that can support you through pregnancy, birth, and beyond. PREPARE FOR THE HOSPITAL Use the checklist to learn about practices that can help you and your baby get off to a great start. Be confident in the hospital and tell your care team what practices you want. Connect with and learn about your baby. Learn the steps to start breastfeeding, avoid pain, and ensure you make enough milk. FIND LOCAL RESOURCES Get support during pregnancy, birth, and postpartum. Explore maternal and child health programs and services available in your community. (Available for select participating states.) Community + Effective = Coffective
WIC Connect
Manage your WIC benefits and appointments easily. Scan items to check for WIC approval, find store and clinic locations, and update your contact information. This app simplifies the shopping experience for WIC participants in Michigan.
- View upcoming appointments
- Check food benefit issuance
- Scan UPCs for WIC approval
- Find WIC store locations
- Find WIC clinic locations
- Update contact information
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The Michigan WIC Mobile App will give WIC participants the opportunity to view upcoming appointments, view food benefits that have been issued to them in the clinic, scan UPCs while shopping at the store to see if the UPC is a WIC Approved item or not, and provide information on locations of WIC Stores and WIC Clinics across the State of Michigan and also Update your contact information with WIC. The goal of the Michigan WIC Mobile App is to give participants all the information they need at their fingertips to make their shopping experience fun and easy.
Screenshots
Verdict
The clearest difference is rating: Coffective at 5.0 against WIC Connect's 1.3. Coffective also leads on update cadence (every 5 weeks vs every 5 months) and review sentiment (20% vs 3%). WIC Connect's advantage is ratings volume (475 vs 1). On price, ads, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Coffective holds the better App Store score, 5.0 against 1.3. That said, the two scores are not equally well evidenced: WIC Connect has 475 ratings behind it against 1, so its average is the more settled of the two. Written reviews point the same way: 20% of Coffective's written reviews are positive against 3% of WIC Connect's.
Coffective ships an update every 5 weeks, WIC Connect every 5 months. The most recent releases landed on October 5, 2026 and October 6, 2026 respectively.
| Parameter | Coffective | WIC Connect |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (1 ratings) — better | 1.3 (475 ratings) |
| Positive reviews | 20.0% of reviews — better | 2.5% of reviews |
| Number of ratings | 1 | 475 — better |
| Update frequency | Every 5 weeks — better | Every 5 months |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad, iPod — better | iPhone, iPod |
| Requires iOS | 13.4 — better | 15.0 |
| Further details — not scored | ||
| Size | 25 MB | 81 MB |
| Age rating | 12+ | 4+ |
| Developer | Coffective | State of Michigan - Department of Technology, Management and Budget |
Customer experience
Coffective
WIC Connect
Bugs and requests
Coffective
Not enough reviews yet to summarise bugs or requests.
WIC Connect
Reported bugs
3 issues- Unable to login or access account
- App gets stuck on authentication page
- Barcode scanner not working on certain devices
Requested features
3 requests- Display images of approved items
- Improve barcode scanning functionality
- Streamline login and authentication process
In-app purchases
Coffective
No in-app purchases
WIC Connect
No in-app purchases
