ZEISS Briefcase vs ZEISS FOCUS app

This app helps you to stage dynamic presentations to customers of ZEISS Vision Care. It supports you in visualising and explaining lens products, diagnostic tools & equipment’s and business solutions offered by ZEISS Vision Care. It is a simple and easy to use tool that · helps you work with always up-to-date information · allows you to present all supported materials with ease and share them with customers easily and instantly · let’s you present and explain complex topics with highly interactive and video-supported presentations · supports you to explain wearer & practice benefits · helps you to showcase the impact on your customer’s business with easy to use business calculators · gives you access to a vast library of information with no need to carry around heavy files and folders · helps you to plan & prepare customer visits · allows you to share feedback on all available materials and make annotations to all used materials · helps you to keep track of your performance

ZEISS FOCUS is designed for the worldwide sales and marketing teams as well as for related distribution partners of the Medical Technology and Metrology divisions of ZEISS. This sales enablement tool allows users to quickly access all the latest sales and marketing collaterals, such as videos, interactive product demos, presentations, brochures and datasheets. The app is for authorized users only, who have signed up for a ZEISS ID account.