Comparison

CoolerTags vs Bynder

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

CoolerTags

This application assists businesses in creating and managing point-of-sale materials. It offers features for editing tags, saving work, and duplicating existing tags to streamline workflow.

Highlights
  • Create point-of-sale materials
  • Manage retail tags
  • Tag editor with save options
  • Save and duplicate tags
  • Save and add new tag
Features
Read full description

CoolerTags TagPad application. CoolerTags facilitates the creation, and management, of retail point-of-sale materials. **An active CoolerTags account is required** Updates: v. 1.1.1 BUGFIX: -Fixed error that caused app to crash on load. -Fixed logo loading properly -Fixed recent projects section v. 1.0.6 BUGFIX: Fixed presentation bugs introduced with iOS 9. BUGFIX: Fixed error that caused projects in Root folder to crash on load. Updates: v. 1.0.3 BUGFIX: Resolves bug where modifying price of a tag created via Save and Duplicate modified the original and the duplicate tags. v. 1.0.2 *** ADDED USER FEATURE REQUESTS *** Tag Editor now contains two new save methods: 1) Save + Add New - This saves the current tag and begins a new tag without returning to the tag list. 2) Save + Duplicate - This saves the current tag and creates a duplicate of the current tag, retaining all user inputed tag information.

About

Bynder

Access and manage your company's digital assets on the go. This app provides offline access to marketing collateral, logos, and documents, ensuring you always have the latest materials at hand. Search, share, and download any asset with ease.

Highlights
  • Access digital assets anytime, anywhere
  • Offline access to favorite collateral
  • Search and share assets easily
  • View asset metadata
  • Download and upload assets
  • Filter assets by various properties
Read full description

Extend the benefits of Bynder’s branding and digital asset management solution on your iPhone or iPad while you're on the go! With Bynder's mobile app, you will always have access to your Asset Bank with marketing collateral, logos, sales enablement materials, documents and templates. Make sure that all of your favorite, most used collateral is always at hand and that you can access them anytime, even without wifi. To use this app your company must be a Bynder customer with a digital asset management module and you must be an authorized user with login credentials. See the Application License Agreement for details. Simply download the app, enter your portal domain URL and login details and you’ll have instant access to all your digital assets. Benefits: • Access all your digital assets anytime anywhere • Be confident that you and your team always have the latest materials at hand (even offline) • Keep track of your favorite, most used collateral • Search and easily share any asset • Be productive even when you’re on the road Features: • Access to your Digital Asset Management module • Share digital assets or collections • Displays most recent versions in the portal • View asset metadata • Playback video & audio • Filter view (asset types, meta properties, category, tags, name, limited usage, orientation, size) • Download and upload any asset • Preview any asset before sending • Select assets or collections that you need access to while offline using Offline Mode • Login with your portal domain name and login details • Automatically identifies user rights About Bynder Bynder is a global leader in digital asset management (DAM), providing brands with the most powerful creative content engine to deliver personalized digital experiences. A scalable SaaS solution recognized for its intuitive user experience, Bynder helps more than 1.4M users across over 2200 organizations, including Spotify, Puma, and Icelandair, provide the right, on-brand assets across the enterprise. Founded in 2013, Bynder has since grown to over 450 employees in seven offices around the globe, including the Netherlands, USA, Spain, UK and UAE. The company is backed by Insight Partners.

Screenshots

Bynder4 screens

Verdict

The call

The clearest difference is review sentiment: Bynder at 67% against CoolerTags's 0%. Bynder also leads on rating (3.9 vs 2.2) and device support (3 vs 1). CoolerTags's advantage is iOS requirement (9.0 vs 16.6). On price, ratings volume, update cadence and ads there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

Bynder holds the better App Store score, 3.9 against 2.2. Both are backed by a comparable volume of ratings — 5 and 7 respectively. Written reviews point the same way: 0% of CoolerTags's written reviews are positive against 67% of Bynder's.

UpkeepUpdate frequency

CoolerTags ships an update every 3 weeks, Bynder every 6 weeks. The most recent releases landed on October 16, 2026 and October 14, 2026 respectively.

Scorecard4 real differences · 6 level
CoolerTags versus Bynder: the parameters behind the verdict, then further details
ParameterCoolerTagsBynder
PriceFreeFree
Rating2.2 (5 ratings)3.9 (7 ratings) — better
Positive reviews0.0% of reviews66.7% of reviews — better
Number of ratings57 — better
Update frequencyEvery 3 weeks — betterEvery 6 weeks
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPadiPhone, iPad, iPod — better
Requires iOS9.0 — better16.6
Further details — not scored
Size15 MB22 MB
Age rating4+4+
DeveloperDirect Solutions, L.L.C.Bynder B.V.

Customer experience

CoolerTags

All ratings5 ratings
Positive20.0%
Neutral20.0%
Negative60.0%
Written reviews3 reviews
Positive0.0%
Neutral33.3%
Negative66.7%

Bynder

All ratings7 ratings
Positive71.4%
Neutral0.0%
Negative28.6%
Written reviews3 reviews
Positive66.7%
Neutral0.0%
Negative33.3%

In-app purchases

None

CoolerTags

No in-app purchases

None

Bynder

No in-app purchases

Questions

Is CoolerTags free?
CoolerTags is free to download, with no in-app purchases.
Is Bynder free?
Bynder is free to download, with no in-app purchases.
Which has better reviews, CoolerTags or Bynder?
Bynder is rated higher. CoolerTags averages 2.2 out of 5 from 5 ratings, while Bynder averages 3.9 from 7 ratings.
Do CoolerTags or Bynder have ads?
Neither CoolerTags nor Bynder shows ads.
Which is updated more often, CoolerTags or Bynder?
CoolerTags ships an update every 3 weeks, and Bynder every 6 weeks. Most recently, CoolerTags was updated on October 16, 2026 and Bynder on October 14, 2026.

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